剑桥商务英语中级第三辑真题Mini-presentation.doc

1、第三辑 Test 1 Topic A: WHAT IS IMPORTANT WHEN ?Trying to attract new staff Competitive wages Company reputation【思路点拨】【词汇 for they can create desire to pursue what looks like a great opportunity among the target audience.Lastly, be sure to include a clear instruction for the response and application wit

2、h the contact details such as address, email, fax or phone on the bottom of your ads.Topic B: WHAT IS IMPORTANT WHEN ?Delegating work to others Clear instructions Choice of person for the task【思路点拨】【词汇&短语】企业职阶 corporate ladder 亲身动手的 hands on合同工 contract worker 激发 motivate详述的、明确的 explicit 分派 allocate

3、保证 guarantee 反馈 feedback最大值 maximum 暗示、含义 implication【句型点击】 句子语义关系：表示原因Because of .Due/owing to.SinceThe reason for. IsGiven the fact that ., we.【参考范例】Anyone on the corporate ladder probably has some opportunities to delegate work to the team staff or to contract workers, which is one way to manage

4、work time more effectively. Clear and explicit instructions should be give in the first place to decide and explain the targets, responsibilities and limits of the work that you delegate, for sufficient information guarantees the work to be done with a maximum of direction.Then choose the people who

5、 have the necessary ability or potential to work on the task and can be relied on to perform the task satisfactorily and responsibly. Choice of person for the task also depends on the development needs of the people involved.Additionally, advice, support and training such as providing information ,

6、possible solutions and giving hands-on assistance in a way motivates progress and inspires encouragement, commitment, enthusiasm and creative thinking in the people concerned. And allocating and monitoring the progress and quality of work are in delegates area of responsibility. Delegated work shoul

7、d be checked regularly whether agreed targets are met with the feedback to identify the implication of necessary revisions to targets. Achievements of targets are assessed to ensure whether someone is performing well, and credit and praise for the successful completion of the task should be given. T

8、opic C: WHAT IS IMPORTANT WHEN ?Designing a company website Type of information to include Different language versions【思路点拨】【词汇&短语】定制、定做 customize 流量 traffic搜索引擎 search engine 常惠顾客 existing customers潜在顾客 potential/prospective customer 布局，设计 layout营业范围 line of business 现成的 ready-made强有力的 potent 电子商务

9、e-commerce信息源 information source 模板 template使用多语言的 multi-lingual 导航 navigation目标用户 target user 菜单 menu【句型点击】 句子语义关系， 表示结果As a result,Accordingly/consequentlyIn a consequence.Therefore/ thus, hence. 因此【参考范例】Type of information to conclude in website designing is customized for your needs to attract s

10、earch engines, increase traffic and provide useful information to existing and potential customers. Well-written content in your website informs your prospective customers what is the line of business you are in, what you stand for, how you operate, the services and products you offer and the benefi

11、ts in relation to competition.As a potent information sources, your website serves as a global “online marketplace”, which is enhanced with multi-lingual website content. Different language versions are designed to help people from home and abroad to read online and facilitate the interactions betwe

12、en the target users and the site.Another important thing is the layout of the website. Your online presence is very crucial, which should be strategically designed to communicate the unique character of your business or organization. Ready-made e-commerce website templates are recommended, for the t

13、emplates cut down design and production time and have a full package of functions.Effective web navigation makes sure that your customers and clients can easily and quickly find what they are looking for under different categorizes. To make clear and consistent navigation, its better to use navigati

14、on menus to organize your links according to the order of importance.Test 3Topic A: WHAT IS IMPORTANT WHEN ?Meeting foreign clients for the first time Foreign language skills Knowledge of cultural differences【思路点拨】【词汇&短语】记住 bear in mind 多文化的 multicultural本族语、母语 native tongue 澄清、净化 clarification过失、出丑

15、 gaffe 敏感、敏感度 sensitivity攻读、熟读 read up 双赢 win-win谦恭有礼 courtesy 关系，一致，和谐 rapport名片 business card【句型点击】 如何询问对方意见Do you mind ?Would you like?Could you ., please?I was wondering if you could?【参考范例】There are certain points to bear in mind when interacting with foreign clients for the first time. First, s

16、ince many international clients prefer to deal in their native tongue, to grasp some foreign language skills can be greatly helpful sometimes we need to make a conscious effort to slow down to produce a fluent communication.And in communication, gaffes arise due to differences in cultures. For an ex

17、tensive discussion with a foreign client, youd better take the effort to read up about their country and know common things about their culture. It usually takes quite some time to comprehend the knowledge of cultural differences and respond appropriately.Whats more, you need to ensure that you make

18、 the best impression on potential foreign clients and fine business etiquette helps in a good impression. Simple courtesies such as shaking hands firmly and exchanging business card can make multicultural clients feel comfortable.Additionally, asking questions and seeking clarifications will help yo

19、u understand the goals, concerns and overall needs of the foreign clients participation in communication and cultural sensitivity is all takes to create a win-win situation and build a great rapport with your foreign client.Topic B: WHAT IS IMPORTANT WHEN ?Deciding whether to buy or rent office equi

20、pment Cost Speed of technological change【思路点拨】【词汇&短语】货币因素 monetary factor 纳税优惠 tax benefit最优先权 first priority 加速折旧 accelerated depreciation提升，更新 upgrade 税金控除 tax write-off可扣除的 deductible【句型点击】 如何澄清观点Dont get me wrong. 不要误会我My attitude to. isWhat exactly Im trying to say isIm afraid youve misundersto

21、od me.【参考范例】Generally speaking, when getting office equipment, either to buy or to rent have its merits. However, monetary factor is given first priority. Cost should be considered to make sure that you can afford it. Even though either choice would be acceptable for you, its necessary to weigh whet

22、her or not the cash advantages of buying is greater to the service benefits of renting.With the high speed of technological change, some office equipments are easy to become outdated and its indispensable to upgrade those equipments every couple of years to improve efficiency and boost productivity

23、in this respect, buying new office equipments can be a better solution.Another way to decide to buy or rent comes from the tax. The renting of office equipments can be fully tax deductible if you use the rented asset in your business. But with a rent, you may have a risk of losing tax benefits for a

24、ccelerated depreciation. While buying equipments is better as a tax write-off, but both renting and buying can be used on your taxes beneficially.Last but not least one is useful life. Getting the right equipment for your office not only involves whether it can keep you comfortable, organized and pr

25、oductive, but takes into account the useful life of office equipment , presented as a fundamental financial question which can save you a lot of time and money.Topic C: WHAT IS IMPORTANT WHEN ?Aiming to increase staff productivity Offering bonuses Creating a pleasant environment【思路点拨】【词汇&短语】决策层 exec

26、utive suite 竞争优势 competitive edge举止优雅的，改良的，精致的 fefined【句型点击】 中途打断对方. Sorry, but.Just a moment, butSorry to interrupt, butExcuse me, may I interrupt?【参考范例】There are some tips about how to motivate staff and boost employee productivity. First of all, offering bonuses is a commonly-used way of praise,

27、recognition and reward for achievements and successes, which will enhance the performance of employee greatly. Money satisfies needs and it can stimulate people to work harder.A pleasant working environment is created to allow employees to take the initiative to get things done their way, while stil

28、l working together as a team for the overall good of the company. Working happily and freely is equipped with more energy, less mistakes and better decisions.Another way to motivate employees is to ensure the employees feel that they have an important role in the overall outcome of a companys goal and have a big chance for advancement in their career to climb the corporate ladder until they reach the executive suite, which is an effective way to increase employee job satisfaction and productivity.