动画产业的经营模式和发展前景.ppt

1、中国动画 的版权保护与发 展前景Animation Protection& its Development Prospect in China三辰卡通集团三辰卡通集团 董事董事 长长孙文华孙文华Sun WenhuaChairman Sunchime Cartoon Group动画产业被公认为朝阳产业Animation industry is sunrise industryl 在中国动画产业被公认为朝阳产业。但是如果缺乏完在中国动画产业被公认为朝阳产业。但是如果缺乏完善有力的版权保护，那么朝阳产业也只是善有力的版权保护，那么朝阳产业也只是 “水中捞月水中捞月 ”产业产业l Animation

2、industry is regarded as sunrise industry, but without copyright protection, this sunrise industry would became mirage industry发展中国家版权保护经历的三个阶段 Three important phases of copyright protection in developing countries第一阶段：版权价值观念形成阶段At the first phase, the consciousness of copyright protection is raised第

3、二阶段：立法体制完善阶段At the second phase, the copyright protection is legislated第三阶段：严格执法阶段At the third phase, the copyright protection law is strictly executed 我们进入了一个新的版权保护时期We are entering into the new period of copyright protectionl 在 过去，版权保护迫于外部压力而被迫行动l In the past, the copyright protection was put into

4、 action under the pressure from outside l 第二阶段则转变为从国家自身经济发展需求出发的主动行为l Now it becomes initiative action for the sake of national economic development.动画产业是文化创意产业的重要组成部分Animation is an important part of culture creative industry. 我们的政府已采取一系列的措施来推动版权保护，最近国务院下发了关于推动我国动漫产业若干意见的通知 Our government has adopt

5、ed a series of measures to improve the copyright protection. Recently, the State Council issued the document on “The announcement of opinions on promoting the development of National Animation Industry”. 我们认为政府文化产业导向可以总结为十句话We may sum up the culture industry policy of the government as following sen

6、tencesl 搭建平台 Set up platform l 培育集群 create production clusterl 激励人才 encourage talents l 聚焦原创 focus on original production l 保护版权 copyright protection l 扶植品牌 establish brandl 适量进口 import reasonable animation programs l 鼓励出口 stimulate national animation export l 财政支持 financial supportl 税收减免 tax deduct

7、ion and incentive 我们对文化创意产业的定义The definition of creative culture industryl 我们认为在界定文化创意产业概念时，尤其是在中国大力推进文化创意产业发展的过程中，需要强调融入三个要素：版权保护、经济组织和社会效益l In our opinion, three elements of copyright protection, economic organization, and social benefit should be included in the definition in the process of promo

8、ting of Chinese creative culture动画产业的发展趋势 与 四驱动力The trend of animation industry as well as four wheels drive:l 政府主导，企业主体，官产学研互动，产学研一体化，技艺贸资一体化l Relationship of the government, industry, university and research institute should be corresponded. The technology, art, trading and capital should be integ

9、rated l 以 技术创新为前提，以版权保护为基础，以数字内容为核心，以体验文化为导向l It can be concluded that the trend of this development is taking technology initiative as leading role, copyright protection as the foundation, digit content as the core and culture experience as popular taste 版权保护必须适应新的产业发展趋势Copyright protection should

10、follow up the development tendency of new medial 对 数字内容作品的版权进行鉴定、登记保护，以及相关法律的补充完善，是版权保护的深化发展。可以预见，包括动画在内的数字内容的版权保护是未来版权保护的重点l The verification, registration, protection of digit content are new challenge for copyright protection. It can be predicated that the copyright protection of digit content in

11、cluding animation would become key copyright protection in the near future.文化产业的发展与版权保护息息相关The development of culture creative industry is closely related to copyright protectionl 文化创意产业文化产业化产业文化化l We hold that the culture creative industry is culture industry plus industry culturalizationl 文化产业化的趋势：技术上的数字融合，制作上的内容跨界，传播上的三网合一，消费上的体验互动l The tendency of culture industry is the technology merger with digit, content can be used in multiple media ,Interactive experience in culture consumption