New-Product Development and Product Life-Cycle StrategiesChapter 10Objectives Understand how companies find and develop new-product ideas. Learn the steps in the new-product development process. Know the stages of the product life cycle. Understand how marketing strategies change during the products life cycle.1$50 billion in profits $50 billion in profits over 27 yearsover 27 yearsEarly new-product Early new-product development relied development relied heavily on copying heavily on copying the
