员工激励与质量管理【外文翻译】.doc

1、本科毕业论文外文翻译译文标题员工激励与质量管理资料来源QUALITYANDWHENACOMPANYHASRAWMATERIALSOFAPOORQUALITY,ITISPOSSIBLETOFINDNEWSUPPLIERSANDFINALLY,WHENWORKERSKNOWLEDGEISUNSATISFACTORY,THEYCANATTENDPROFESSIONALCOURSESALLTHESEACTIONSARERELATIVELYEASYTOBETAKEN,ONCONDITIONTHATTHEENTERPRISEHASSUFFICIENTFINANCIALASSETSONTHEOTHERHAN

2、D,ITISMUCHMOREDIFFICULTTOINDUCEAHIGHLEVELOFWORKERSMOTIVATIONINTHISCASE,MONEYMAYPROVENOTBESUFFICIENTBECAUSETHEINCENTIVEROLEOFFINANCIALIMPULSESISRESTRICTEDTHEHUMANBEHAVIOURISANEXTREMELYCOMPLEXMULTIFUNCTIONALSETOFPHENOMENAANDTOCHANGEITAPERSISTENTMANAGERSEFFORTALONGWITHVARIOUSFINANCIALANDEXTRAFINANCIALI

3、NCENTIVESSUCHASPSYCHOLOGICALANDSOCIOLOGICALONESAREREQUIREDINITIALLY,THOSECOMPANIES,WHICHOFFEREDQUALITYMANAGEMENTSERVICES,INCLUDINGEMPLOYEESMOTIVATION,TRIEDTOTRANSFERMANAGEMENTMODELSFROMINDUSTRIALCOMPANIESHOWEVER,ITCANNOTBEDONETHOUGHTLESSLYASTHEREAREPROFOUNDDIFFERENCESBETWEENTHESERVICESECTORANDTHEIND

4、USTRIALONETHEMOSTIMPORTANTFUNDAMENTALDIFFERENCESBETWEENPRODUCTIONENTERPRISESANDTHESERVICESECTORAREASFOLLOWSFIRST,ITISPOSSIBLETODETERMINEANACCEPTABLERATEOFSCARCITYFORAPRODUCT,WHILEFORSERVICESITISNOT3SECOND,THEESTIMATIONOFCUSTOMERSSATISFACTIONASAMEASUREOFSERVICEQUALITYISCOMPLICATEDTHIRD,ACUSTOMERISOFT

5、ENASUPPLIERMOREOVER,THEREISANEEDFORTHEBALANCEOFNECESSARYCOOPERATIONANDCOMPETITIONFINALLY,THEPRODUCTVALUEDEPENDSGREATLYONITSPHYSICALPROPERTIES,WHEREASTHESERVICEUSEFULNESSISDEPENDANTONAKINDOFANACTIVITYORGANIZATIONSTHATINTENDTOMEASURETHEQUALITYOFTHEIRSERVICESHAVETOFACEMANYDIFFICULTIESMOODS,CULTURE,THER

6、IGHTTIME,THEFORMEREXPERIENCEORPREJUDICESAFFECTTHEWAYSERVICESAREPERCEIVEDTHISCONCEPTMAYBRINGADIFFICULTY,PARTICULARLYFORTHOSEWHOGETACCUSTOMEDTOTHEACCURATEWAYOFTHINKINGTHEHIGHQUALITYOFSERVICESREQUIRESBOTHANINDIVIDUALAPPROACHTOACUSTOMERANDESTABLISHINGSUITABLEORGANIZATIONALSYSTEMS,WHICHCANHELPTOREACHINTE

7、NDEDQUALITYOBJECTIVESTHESTATEOFSATISFACTIONISASUBJECTIVEIMPRESSION,WHICHRESULTSFROMANINDIVIDUALPERCEPTIONOFPARTICULAREMOTIONSANDIMPRESSIONSITREFLECTSCUSTOMERSSATISFACTIONFROMFULFILLEDEXPECTATIONSASARESULTOFPURCHASINGACERTAINPRODUCTORSERVICEITISIMPORTANTTHATCUSTOMERSFEELINGOFSATISFACTIONISCLOSELYRELA

8、TEDTHEIRPOSITIVEIMPRESSIONSACUSTOMERMUSTBESERVEDPROPERLYSOTHATTHEYCOULDFEELTHESATISFACTIONITISIMPOSSIBLE,HOWEVER,FOREMPLOYEESTOSATISFYACUSTOMERWHENTHEYHAVENOTAPPROPRIATESKILLSPRTHEHIGHLEVELOFMOTIVATION3THEMOTIVATIONALSYSTEMINMCDONALDSRESTAURANTSANDITSANALYSISAPROBLEMOFINCENTIVESFOREMPLOYEESWILLBEEXE

9、MPLIFIEDBYWORLDFAMOUSMCDONALDSRESTAURANTSTHESERESTAURANTS,JUSTLIKEOTHERFASTSERVICECHAINRESTAURANTS,AREBASEDONTHEFRANCHISESYSTEMBESIDESCOMMONFRANCHISECHARGESANDPERCENTAGEFROMSALE,MCDONALDSINCOMEALSOCOMESFROMRENTS,WHICHAREPARTLYCONNECTEDWITHSALEITHAS31,000FASTFOODRESTAURANTSIN121COUNTRIESALLOVERTHEWOR

10、LD,INCLUDINGPOLANDMCDONALDSRESTAURANTCARRYOUTTHEIRGASTRONOMICACTIVITIESATSUCHPLACESASCAFES,RESTAURANTS,BARSANDRECENTLY“FASTFOOD”EATINGPLACESOFFERINGSOCALLED“FASTSNACKS”THEFIRST“DRIVEIN”RESTAURANTWASSETUPBYDICKANDMACMCDONALDSIN1954WORKERSARETHEINTEGRALPARTOFMCDONALDSSUCCESSASTHEYPUTALOTOFEFFORT,ENERG

11、YANDCONCERNFORTHEFOODQUALITY,ATMOSPHEREANDSERVICEAT“FASTFOOD”RESTAURANTSTHESEELEMENTSDETERMINECOMPANYSSUCCESSASWELLASTHEYMAKEITSEMPLOYEESFEELAPPRECIATED,ANDWORKERSABILITIESANDINVOLVEMENTAREPERCEIVEDASITUATIONHASAPOSITIVEINFLUENCEONRELATIONSWITHACUSTOMER,WHOIFSATISFIEDWILLPROBABLYVISITTHERESTAURANTAT

12、TRACTINGNEWCLIENTSAFULLYSKILLEDWORKER,SUITABLETREATMENTANDMANAGEMENTLEADTOAHIGHERQUALITY,SERVICEANDCLEANNESSTHEADEQUATEMOTIVATIONALSYSTEMALSOPLAYSAPARTINITRELEVANTTRAININGANDPLEASANTATMOSPHEREARETHEKEYSOFTHECOMPANYTHESLOGANOFTHERESTAURANTISCOOPERATIONWITHENTERTAININGELEMENTSINORDERTOACHIEVETHEBESTEF

13、FECTSTHEPRINCIPLEOFTHERESTAURANTISTOLERANCEANDCOMPROMISEINCONFLICTSITUATIONSINADDITIONTOAPPRECIATIONOFWORKERSBYMEANSOFEARNINGSANDVARIOUSPROMOTIONCHANCESTHECOMPANYATTEMPTSTOGIVEITSWORKERSPOSSIBILITIESOFREACHINGTHEIRPERSONALGOALSANDNEEDSNOTONLYBYTHECONSCIOUSCREATIONOFSATISFACTORYINCENTIVESBUTALSOBYTHE

14、CAUTIOUSSELECTIONOFWORKERS,WHOCANBOTHACCOMMODATEEASILYTOCOMPANYSORGANIZATIONALCULTUREANDSHAPEITSWORKENVIRONMENTPROPERLYSUPERIORSTHATAREAWAREOFTHEIREMPLOYEESNEEDSANDMANAGETHEMPROPERLYPLAYTHEKEYROLEINTHEJOBSATISFACTIONASARESULT,THEAIMSOFTHECOMPANYAREREALIZEDTHROUGHSATISFIEDANDINVOLVEDWORKERSATMCDONALD

15、SEMPLOYEESPROFESSIONALCAREERDEPENDSMOSTLYONTHEIRATTITUDETOENTRUSTEDDUTIES,ESPECIALLYTOWARDSACUSTOMERTHEWORKQUALITYANDTHEWAY,INWHICHDAILYDUTIESARECARRIEDOUT,DECIDEABOUTTHEPACEOFPROMOTIONANDREACHINGNEXTSTEPSINTHEPROFESSIONALDEVELOPMENTGOODRESTAURANTSCREATEPROPERCONDITIONSANDOPPORTUNITIESEVERY6MONTHSAM

16、ANAGERCONDUCTSAPERFORMANCEREVIEWWHOSERESULTAFFECTSFUTUREPROMOTIONITALSOHELPSTOSETOBJECTIVESFORANOTHERFEWMONTHSINMCDONALDSPOLANDEVERYONEBEGINSWITHAPOSITIONOFACREWMEMBERAWORKERWHOWILLCOLLECTTHERIGHTNUMBEROFPOINTSFORTHEIRWORKHASANOPPORTUNITYTOBEPROMOTEDBESIDESTHEMENTIONEDMOTIVATIONALTECHNIQUES,INMCDONA

17、LDSRESTAURANTSCOURSESPLAYANIMPORTANTINCENTIVEROLETHANKSTOTHEM,MANIMPROVESSKILLS,ACQUIRESKNOWLEDGEANDALSOGAINSACHANCEOFPROMOTIONANDPROFESSIONALCAREERTHUS,COURSESAREIMPORTANTFORMOTIVATIONESPECIALLYYOUNGWORKERSWHOWANTTOACQUIRETHEEXPERIENCEANDQUALIFICATIONSSONEEDEDONTHEJOBMARKETPAYATTENTIONTOTHISELEMENT

18、OFAMOTIVATIONALSYSTEMTRAININGANDPOSSIBILITIESTOIMPROVEOWNSKILLSARE,FORTHEM,MUCHMOREVALUABLETHANTHEIREARNINGSORHIGHPOSITIONSBROADENINGTHEIRKNOWLEDGEANDSKILLSMAYBETREATEDASANINVESTMENTTHATWILLBRINGABOUTAPROFITEITHERONTHEOTHERPOSITIONOREVENINANOTHERCOMPANYWELLSKIEDWORKERSARETHEKEYSTOTHEENTERPRISEDEVELO

19、PMENTBECAUSETHEYAREABLETOPERFORMTHEIRJOBBETTERANDBETTERTHANKSTOTHETRAININGSYSTEM,WORKERSKNOWHOWTOREACHBETTERRESULTS,ANDWHATSHOULDBEDONETOIMPROVETHEIRWORK,THEYAREENTHUSIASTICANDPROUDOFACHIEVINGCOMMONGOALS4CONCLUSIONTHEEVALUATIONOFWORKERSMOTIVATIONALSYSTEMINMCDONALDSRESTAURANTSPRESENTEDINTHISARTICLEIS

20、DEFINITELYPOSITIVETHECOMPANYAPPLIESMODERNMOTIVATIONALTECHNIQUES,OFTENSENDSITSWORKERSTOCOURSETRAININGANDTAKESCAREOFTHEIRDEVELOPMENTVARIOUSIMMATERIALBONUSES,REWARDSANDPRIZESMAKEITSEMPLOYEEWORKBETTERANDLEADTOAGREATERCOMMITMENTTOAGIVENWORKHOWEVERTHISSYSTEM,INTHEPOLISHREALITY,HASONEMAJORDRAWBACK,WHICHISA

21、MINORROLEOFFINANCIALINSTRUMENTSTHEMAJORITYOFUNDERTAKENACTIVITIESISCONNECTEDWITHIMMATERIALMOTIVATIONPROCEEDINGSOFTHISTYPEWOULDBECERTAINLYRELEVANTIFSUCHBASICNEEDSASEARNINGSWEREMETNUMEROUSCLASSICALMOTIVATIONALTHEORIESEGMASLOWSONEIMPLYTHATNEEDSOFAHIGHERORDEROCCURONLYIFPRIMARYNEEDSARESATISFIEDORATLEASTTHENTHEIRMUTUALINFLUENCEISSTRONGMEANWHILEINPOLAND,WHEREEARNINGSARETHELOWESTINTHEEU,THEIMPORTANCEOFAFINANCIALFACTORISEXTREMELYHIGHFORPEOPLE