网络营销的过去和现在：供今后研究议程的一些思路【外文翻译】.doc

1、1本科毕业论文外文翻译外文文献译文网络营销的过去和现在供今后研究议程的一些思路资料来源佛兰德旅游政策研究中心作者罗伯特1引言本文考察了过去约十年中，在营销领域信息通信技术（从营销渠道和消费者关注点的信息通信技术（VANBRUGGEN，2001）的接口技术的发展。这些问题包括通过信息和通信技术的影响而带来的变化和机会，营销组织，营销和生产的变化及其对社会的影响。虽然对于这个主题与旅游业的衔接，人们已知应用技术方向存在系统性的偏差，但营销是公认的信息技术和旅游业（ITT）的研究重要方面。弗鲁（2000年第104页）通过分析出现在19811999年期间期刊和论文集中的同行评审的论文，认识到营销是IT

2、T的研究领域最常被讨论的话题之一，且与旅游信息系统的研究有很多相交之处。在他的最后一节，弗鲁（2000年第106页）指出，“新的营销技术和方法是目前最具潜力的研究领域之一，无疑会推动其他研究领域和相互促进”。服务营销模式的出现，使我们进一步认识到酒店和旅游等领域如何从技术性转移到这个更广泛的战略眼光上来。目前，酒店，旅游等领域，从市场的地理范围（JANSENVERBEKE1999）预言了一个新时代的开始“体验型经济”。在体验经济中，商业被视为一个平台，企业必须设计有价值的项目，为此，他们甚至可以收取入场费。不过，我们倾向于同意WOLFFOLINS的主管罗伯特琼斯，他这样评价PINE和GILMO

3、RE的工作（PINEII和GILMORE1998B第173页）假设第四经济时代的到来建立在CHUCKE存在的基础上，奶酪似乎更流行。而事实是我们肯定仍在服务时代，所有服务企业传递经验。我们真的会争辩说,对于大多数企业，货物和服务不仅仅是舞台道具以销售经验。对于大多数企业来说，对于大多数企业来说产品不仅是支柱，也为了让客户获得体验。相反，这关乎消费的享乐和对服务的体验，在很多领域中变得愈发重要。在那些领域中，因为商品化和服务的增值，企业能够取得竞争优势。4外文文献原文TITLEEMARKETING,PASTANDPRESENTSOMEIDEASFORFUTURERESEARCHAGENDASMA

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