新编实用英语综合教程-3Unit-1-Promoting-Activities.ppt

1、Unit | OneUnit | OnePromoting Activities高等教育出版社 高等教育电子音像出版社Unit | OneUnit Goals:What You Should Learn to Do1. Introduce a certain company (background,business scope, etc.)2. Talk about a companys business3. Describe a productWhat You Should Know About1. Some basic promotion methods2. Product prospec

2、tusesUnit | OneContentsSection Appreciating Culture TipsSection Maintaining a Sharp EyeSection Talking Face to FaceSection Being All EarsSection Trying Your HandUnit | OneSection Talking Face to FaceTalkingFollow the SamplesIntroductionAct OutBusiness CommunicationPut in UseUnit | OneIn todays infor

3、mation-intensive world, it is hard for a business to attract potential customers. But promotional products offer the business a unique opportunity to make its name in the target market. The promotional items that you choose are limited only by your own creativity. They can range from market-proven g

4、oods such as calendars, coffee mugs, and baseball caps to innovative items like candy and nuts, stadium blankets, toy cars and trucks, and first aid kits. Whatever items you pick, all should bear your logo and contact information.IntroductionBackUnit | OneChair: Ladies and gentlemen, Im very glad to

5、 have Mr. Wang, our Chief Engineer, join in our discussion. Mr. Wang, what would you like to tell the Board of Directors (董事会 ) about the present situations we are facing?Mr. Wang: Generally speaking, we are progressing smoothly along the new line of digital TV sets.A: Is it possible for us to apply

6、 for a patent for our new model soon?Mr. Wang: I think so. Weve got all the necessary drawings ready now, but we are still testing the product.B: Have you done any marketing research? What findings have you got from the research?Mr. Wang: The marketing survey shows that the customers seem very inter

7、ested in this new model. I have the impression that there will be a good market for it in the years to come.B: I see. What do you think of the R & D (Research and Development) (研发 )team of the company?Mr. Wang: They are very efficient.Follow the Samples1 About the Potentials of a New Model of Digita

8、l TV SetUnit | OneMiss Gao: What should we do now to speed up the marketing procedure of our digital TV sets?George: A lot should be done at present. First, we should make some estimates onpackaging. Many products sell better simply because of their attractive-lookingpackage.Miss Gao: Thats true. We

9、ll start doing this as soon as possible. What else should be done?George: Next, I find that a good advertisement always contributes to the success of a product. Therefore we should run a good advertising campaign immediately.Miss Gao: What a great idea! Well have this done in no time.George: If we a

10、re lucky, well beat our competitors within a year or two.Miss Gao: But their products wont be staying on the shelves of supermarkets for nothing. We have no reason to feel relaxed.George: Thats right. Back2 About Packing and AdvertisingUnit | OneAct OutHere is a group of short dialogues. Follow the examples and make more conversations with your partner.Unit | OneUnit | OneBack