case study-Dell.ppt

1、The power to do moreThe Dell logo; the circle was added in late 2010 .Type: PublicTraded as: NASDAQ: DELLSEHK: 4331NASDAQ-100 ComponentS&P 500 ComponentIndustry: Computer hardware, Computer software, IT consulting, IT servicesFounded: Austin, Texas, U.S.(May 1, 1984)Founder(s): Michael Dell Headquar

2、ters:1 Dell Way, Round Rock, Texas, United States Area served: WorldwideKey people:Michael DeLL(Chairman & CEO)Products:Desktops, netbooks, notebooks, peripherals, servers, printers, scanners, smartphones, storages, televisionsRevenue US$ 63.07 billion (2012) Operating income US$ 4.43 billion (2012)

3、Net income US$ 3.49 billion (2012)Total assets US$ 44.53 billion (2012)Total equity US$ 8.91 billion (2012)Employees110,000 (2012)Subsidiaries Alienware, Dell Services Force10, SonicWall, WYSE, SecureWorks, KACE Networks Exanet, Compellent, AppAssure Software, Quest Software, Make TechnologiesDescri

4、ption Dell Inc. (NASDAQ: DELL) is an American multinational computer technology corporation based in 1 Dell Way, Round Rock, Texas, United States, that develops, sells and supports computers and related products and services. Bearing the name of its founder, Michael Dell, the company is one of the l

5、argest technological corporations in the world, employing more than 103,300 people worldwide.Dell is listed at number 44 in the Fortune 500 list.It is the third largest PC vendor in the world after HP and Lenovo.Dell is headquartered in Round Rock, Texas Dells headquarters is located in Round Rock,

6、Texas.As of 2010 the company employs about 16,000 people in the facility,which has 2,100,000 square feet (200,000 m2) of space.As of 1999 almost half of the general fund of the City of Round Rock originates from sales taxes generated from the Dell headquarters.Michael Saul DellHe is an American busi

7、ness magnate and author. He is known as the founder and CEO of Dell, Inc. He is ranked as the 41st richest person in the world on 2012 Forbes Billionaires list, with a net worth of US$15.9 billion as of March 2012.In 2011, his 243.35 million shares of Dell stock were worth $3.5 billion, giving him 1

8、2% ownership of the company. Technical supportDell routes technical support queries according to component-type and to the level of support purchased:1.Basic support provides business-hours telephone support and next business-day on-site support/ Return-to-Base, or Collect and Return Services (based

9、 on contracts purchased at point of sale) 2.Dell ProSupport provides 24x7x365 telephone and online support, a selection of 4 or 6-hour onsite support after telephone-based troubleshooting, and a Mission Critical option with two-hour onsite support, for customers who choose the highest level of support for their most critical hardware assets.