11Competitive Dynamics1 1Copyright2011PearsonEducation,Inc.PublishingasPrenticeHall11-2Chapter Questions Howcanmarketleadersexpandthetotalmarketanddefendmarketshare?Howshouldmarketchallengersattackmarketleaders?Howcanmarketfollowersornicherscompeteeffectively?Whatmarketingstrategiesareappropriateateachstageoftheproductlifecycle?Howshouldmarketersadjusttheirstrategiesandtacticsforaneconomicdownturnorrecession?Figure 11.1 Hypothetical Market StructureCopyright2011PearsonEducation,Inc.PublishingasP