海川书店营销策划书.doc

1、videoconference, Secretary of the provincial Committee of Xia Baolong stressed: this year is the “five water treatment“ “357“ timetables “for three years to resolve outstanding issues, obviously worked,“ victory of the year. The Countys departments at all levels must firmly establish the “guanghui i

2、s gold and silver“ green development concept, convinced that Castle is not relaxed, always maintaining strategic ability and strong determination to improve the environment, consistently playing well “five water treatment of“ winning the war, ever-higher levels of comprehensive well-off society was

3、built. (A) lay the sewage uphill battle. This year we will “river water quality improved at the county level, up to five“ this basic objective grasp of pollution control that focus, with the focus on three things: a good job, “clear rivers“ reaching the County created. Organization “look back“ speci

4、al inspection, the County garbage River, black and odorous River is “Dragnet“ investigation, timely rectification of problems found in place firmly to prevent river pollution rebound. In accordance with the “one-stop strategy“, improving the inferior five water quality monitoring stations work this

5、year to ensure the Elimination of 1 provincial control, five water quality section 3 municipalities controlled deterioration, ensure the creation this year of “clear rivers“ standards. Second, pay special attention to pollution-cutting construction of nanotubes. Intercepting nanotubes are the basis

6、of pollution of water source engineering, engineering, matter of success or failure of water management. Urban sewage treatment, to improve “effluent from sewage treatment rate, running accuracy, compliance“ requirement, speed up the towns support network construction, is focusing on nanotubes home

7、“last meters“ question. Domestic sewage treatment in rural areas, this year is the final year of the three-year action, determination to fight and the momentum around, ending the battle on which fully to ensure the realization of all County 648 formed village coverage. Also, be sure to attach import

8、ance to focus on rural domestic wastewater treatment facility operation and management, ensure that wastewater treatment facility up and running, role play, avoid the “Sun“ problem. Third, pay special attention to the River Lake pond desilting operation. Provinces now have focused on pollution contr

9、ol of water go to “dig up mud“, as the deepening water of this years “plays“. Next, to jump-start an investigation line touches work, implementation plan according to the priorities and the programme of work, in accordance with the “one river one policy“ requires detailed cleaning, dredging plan, pl

10、anning ahead of time cleaning out mud “way out“, according to local conditions to do sludge, promote scientific resource utilization of silt and mud. (B) the heavy regulation of heavily polluting industries. Pollution of water must grab the source, wastewater is primarily the source of backward prod

11、uction capacity, increase the intensity oftreatment of heavily polluting industries. According to municipal, and municipal government deployment of seven big heavy pollution industry regulation “three years action plans“, requirements to December 2016 end of Qian, all included shut stopped eliminate

12、d of enterprise all shut stopped eliminated in place; June 30, 2017 Qian, all included place regulation upgrade and agglomeration restructuring of enterprise by unified standard regulation in place, late not standard of enterprise are implementation discontinued; June 30, 2018 Qian, all intends Park

13、 production of enterprise relocation Park in place, late not Park of are discontinued. In the process of renovation, will focus on four aspects: to firmly close the high energy consumption and heavy pollution, hopeless enterprise governance and production lines, eliminated a number of yearly emissio

14、n intensity, low value-added products of backward production capacity. Second, we must strictly enforce the space, total project “Trinity“ environment access system, promoting industry access and environmental conditions of access of enterprises to the Park, industrial park, in principle, no longer

15、the class on the new project. Thirdly, promoting replacement and reconstruction of heavily polluting industries, mergers and reorganizations, guide enterprises to energy conservation, recycling and low-carbon and clean production, and improve the level of green development. Four to establish a long-

16、term supervision mechanism, increase the intensity of special inspections, investigate and punish the rectification is not in place, normal business of running anti-pollution installations do not. (Iii) linkage to promote flood control water, drainage, water supply, improving water saving. Speed up

17、cross Yang support river dike reinforcement, and along Pu seawall except insurance reinforcement, and Lake Qian sluice, and BA Cao sluice, and cloud cover reservoir, focus flood control drainage engineering construction, vigorously implementation “strong library“ “solid di“ “spread row“ engineering,

18、 increased geological disaster hidden points governance efforts, solid advance small basin torrent disaster governance, efforts from essentially solution basin sex, and regional flood control drainage capacity insufficient of problem. Vigorously implement the piers, algae and other water sources pro

19、tection and, promoting rural drinking water safety projects, setting up water pricing reform and environmental protection mechanism, guiding water depth. Further soil pollution and repair, strengthen agricultural non-point source pollution prevention, mountain, water, forests, fields, lakes, various

20、 elements mutual long. Four, manage to tighten control, to play “three to split“ battle. Xia Baolong, Secretary of provincial party Committee stressed that while the “three to split“ operation time is over three years, but “three to split“ must continue to catch on, and resolve a split cannot be cha

21、nged. All localities and departments to the village and “no unauthorised“ created海川书店营销策划案策划团队：曹莉 杨静 姚爽 马文静 杨东军 赵娜娜完成日期：2010 年 12月 1日一、前言随着改革开放的逐步深入与市场经济的快速发展，石家庄人民的生活水平也不断提高，日常消费品的消费需求也日益加大，尤其是对文化产品的需求。人民对物质消费的需求向文化消费的需求转变，这就加大了对科学文化的追求，书籍的需求也越来越高，因此推动了书店业的发展。石家庄作为河北省的省会，有着独特的优势。政府主张大发展教育，不断推进高校的改革

22、。同时，竞争的激烈，也使公司职员的素质要求越来越高，这就推动了人们对知识的追求，也促进了书店的发展。从石家庄市近几年的书店的发展趋势看，书店无论是在规模上还是在质量上，都有较大的改变，有着广阔的市场前景。但就目前而言，尤其是针对一个区域市场来讲，如何彩虹股份发挥团体以及规模优势，最大限度的开拓市场，才是至关重要的问题。另外，从整体上看，我国在国际上的地位不断上升，对高素质的人才的要求不断提高，对人民的素质也有高要求，因此书店市场的需求仍在不断增加。其次，随着我国与各国间的经济、文化、科技、政治等的交流越来越频繁，也使人们认识到知识的重要性，能够通过书籍了解更多的知识，才能使我们不落后于他国。最

23、后，这也是我国科教兴国、落实科学发展观和经济发展的总体需求，只有不断地丰富自身的知识，才能有利于社会的进步、国家的发展。因此，在石家庄这样的一个不断发展的城市，在这样一个大学林立的区域，以及经济快速发展videoconference, Secretary of the provincial Committee of Xia Baolong stressed: this year is the “five water treatment“ “357“ timetables “for three years to resolve outstanding issues, obviously work

24、ed,“ victory of the year. The Countys departments at all levels must firmly establish the “guanghui is gold and silver“ green development concept, convinced that Castle is not relaxed, always maintaining strategic ability and strong determination to improve the environment, consistently playing well

25、 “five water treatment of“ winning the war, ever-higher levels of comprehensive well-off society was built. (A) lay the sewage uphill battle. This year we will “river water quality improved at the county level, up to five“ this basic objective grasp of pollution control that focus, with the focus on

26、 three things: a good job, “clear rivers“ reaching the County created. Organization “look back“ special inspection, the County garbage River, black and odorous River is “Dragnet“ investigation, timely rectification of problems found in place firmly to prevent river pollution rebound. In accordance w

27、ith the “one-stop strategy“, improving the inferior five water quality monitoring stations work this year to ensure the Elimination of 1 provincial control, five water quality section 3 municipalities controlled deterioration, ensure the creation this year of “clear rivers“ standards. Second, pay sp

28、ecial attention to pollution-cutting construction of nanotubes. Intercepting nanotubes are the basis of pollution of water source engineering, engineering, matter of success or failure of water management. Urban sewage treatment, to improve “effluent from sewage treatment rate, running accuracy, com

29、pliance“ requirement, speed up the towns support network construction, is focusing on nanotubes home “last meters“ question. Domestic sewage treatment in rural areas, this year is the final year of the three-year action, determination to fight and the momentum around, ending the battle on which full

30、y to ensure the realization of all County 648 formed village coverage. Also, be sure to attach importance to focus on rural domestic wastewater treatment facility operation and management, ensure that wastewater treatment facility up and running, role play, avoid the “Sun“ problem. Third, pay specia

31、l attention to the River Lake pond desilting operation. Provinces now have focused on pollution control of water go to “dig up mud“, as the deepening water of this years “plays“. Next, to jump-start an investigation line touches work, implementation plan according to the priorities and the programme

32、 of work, in accordance with the “one river one policy“ requires detailed cleaning, dredging plan, planning ahead of time cleaning out mud “way out“, according to local conditions to do sludge, promote scientific resource utilization of silt and mud. (B) the heavy regulation of heavily polluting ind

33、ustries. Pollution of water must grab the source, wastewater is primarily the source of backward production capacity, increase the intensity oftreatment of heavily polluting industries. According to municipal, and municipal government deployment of seven big heavy pollution industry regulation “thre

34、e years action plans“, requirements to December 2016 end of Qian, all included shut stopped eliminated of enterprise all shut stopped eliminated in place; June 30, 2017 Qian, all included place regulation upgrade and agglomeration restructuring of enterprise by unified standard regulation in place,

35、late not standard of enterprise are implementation discontinued; June 30, 2018 Qian, all intends Park production of enterprise relocation Park in place, late not Park of are discontinued. In the process of renovation, will focus on four aspects: to firmly close the high energy consumption and heavy

36、pollution, hopeless enterprise governance and production lines, eliminated a number of yearly emission intensity, low value-added products of backward production capacity. Second, we must strictly enforce the space, total project “Trinity“ environment access system, promoting industry access and env

37、ironmental conditions of access of enterprises to the Park, industrial park, in principle, no longer the class on the new project. Thirdly, promoting replacement and reconstruction of heavily polluting industries, mergers and reorganizations, guide enterprises to energy conservation, recycling and l

38、ow-carbon and clean production, and improve the level of green development. Four to establish a long-term supervision mechanism, increase the intensity of special inspections, investigate and punish the rectification is not in place, normal business of running anti-pollution installations do not. (I

39、ii) linkage to promote flood control water, drainage, water supply, improving water saving. Speed up cross Yang support river dike reinforcement, and along Pu seawall except insurance reinforcement, and Lake Qian sluice, and BA Cao sluice, and cloud cover reservoir, focus flood control drainage engi

40、neering construction, vigorously implementation “strong library“ “solid di“ “spread row“ engineering, increased geological disaster hidden points governance efforts, solid advance small basin torrent disaster governance, efforts from essentially solution basin sex, and regional flood control drainag

41、e capacity insufficient of problem. Vigorously implement the piers, algae and other water sources protection and, promoting rural drinking water safety projects, setting up water pricing reform and environmental protection mechanism, guiding water depth. Further soil pollution and repair, strengthen

42、 agricultural non-point source pollution prevention, mountain, water, forests, fields, lakes, various elements mutual long. Four, manage to tighten control, to play “three to split“ battle. Xia Baolong, Secretary of provincial party Committee stressed that while the “three to split“ operation time i

43、s over three years, but “three to split“ must continue to catch on, and resolve a split cannot be changed. All localities and departments to the village and “no unauthorised“ created的城市，书店的发展成为不可或缺的条件。（一）本建议的主旨1、让更多的人了解海川书店宗旨，以及原因；2、增强人们的科学文化知识，提高人民的知识水平和文化素质；3、树立书店的良好信誉，提升品牌形象，为广大人民提供优质的服务；4、规模经营，科

44、学管理，降低成本，物美价廉；5、推广本书店的正版书籍，质量可靠，渠道顺畅，种类齐全；（二）本策划书建议实施的时间自 2010年 12月 10日至 2011年 1月 10日（三）本策划书广告预算以 RMB100万元为范围二、市场信息分析（一）市场性1、书作为文化消费品，在人们的精神生活中占有极其重要的地位，且在大多数人群都有一定量的藏书2、由于文化水平和收入的差距决定了人们的消费层次3、现在盗版书泛滥，影响了人们的判断和选择4、图书批发市场鱼目混杂现象是许多消费者望而却步5、售后服务工作尚待健全（二）商业机会1、近几年，石家庄除了几个别大型书店之外，大多数小书店生存环videoconferenc

45、e, Secretary of the provincial Committee of Xia Baolong stressed: this year is the “five water treatment“ “357“ timetables “for three years to resolve outstanding issues, obviously worked,“ victory of the year. The Countys departments at all levels must firmly establish the “guanghui is gold and sil

46、ver“ green development concept, convinced that Castle is not relaxed, always maintaining strategic ability and strong determination to improve the environment, consistently playing well “five water treatment of“ winning the war, ever-higher levels of comprehensive well-off society was built. (A) lay

47、 the sewage uphill battle. This year we will “river water quality improved at the county level, up to five“ this basic objective grasp of pollution control that focus, with the focus on three things: a good job, “clear rivers“ reaching the County created. Organization “look back“ special inspection,

48、 the County garbage River, black and odorous River is “Dragnet“ investigation, timely rectification of problems found in place firmly to prevent river pollution rebound. In accordance with the “one-stop strategy“, improving the inferior five water quality monitoring stations work this year to ensure

49、 the Elimination of 1 provincial control, five water quality section 3 municipalities controlled deterioration, ensure the creation this year of “clear rivers“ standards. Second, pay special attention to pollution-cutting construction of nanotubes. Intercepting nanotubes are the basis of pollution of water source engineering, engineering, matter of success or failure of water management. Urban sewage treatment, to improve “effluent from sewage treatment rate, running accuracy, compliance“ requirement, speed up the towns support network const