中小环保型企业市场营销模式探究【开题报告+文献综述+毕业论文】.Doc

1、1本科毕业论文开题报告工商管理中小环保型企业市场营销模式探究一、选题的背景与意义MARKETINGPLAYSIMPORTANTROLEINCORPORATIONNOWADAYS,HOWEVER,MARKETINGSEGMENTATIONISTHEPRIMARYGOALFORACORPORATIONITPOINTOUTTHEROUTEFORTHEFUTUREFORSMALLBUSINESS,ESPECIALLYENVIRONMENTALFRIENDLYCOMPANY,THEWHOLEINDUSTRYISQUITEDIFFERENTCOMPAREWITHTRADITIONALINDUSTRY,WH

2、ICHMEANSFINDTHEIRTARGETMARKETISNECESSARYANALYZETHISTOPICCANSHOWSHOWMARKETSEGMENTATIONWORKSINNEWINDUSTRY,WHILEATTHESAMETIMEFINDOUTHOWENVIRONMENTALFRIENDLYCOMPANYINFLUENCEMARKETSEGMENTATIONSTRATEGIESIUSEECOMAGICASANEXAMPLEECOMAGIC,ANENVIRONMENTALLYFRIENDLYLUBRICANTANDCLEANSER,ISCURRENTLYFACINGPOORSALE

3、SASSUCH,MRWINDUSTRIESHASREQUESTEDAVIABLEMARKETINGPLANBEPRODUCEDTOIMPROVETHEPRODUCTSBRANDAWARENESSANDINCREASESALESTHEENVIRONMENTALANALYSISCONDUCTEDREVEALSTHATTHEECOMAGICPRODUCTHASSEVERALSTRONGADVANTAGES,SUCHASITSVERSATILITY,ITSECOFRIENDLYNATURE,ANDTHEFACTTHATITISLOCALLYPRODUCED,BUTALSOFACESMANYCHALLE

4、NGES,BOTHINTERNALANDEXTERNALINTERNALLY,ECOMAGICSUFFERSFROMUNSATISFACTORYPACKAGINGANDAPOORLYCONSTRUCTEDPRODUCTWEBSITEEXTERNALLY,THEPRODUCTFACESNUMEROUSCOMPETITORS,MOSTOFWHICHAREPRICEDLOWERTHANECOMAGICANDOFFERGREATERSELECTIONBCEINCISATELECOMMUNICATIONSSERVICEPROVIDER,OFFERINGARANGEOFPRODUCTSANDSERVICE

5、STYPICALOFTHEINDUSTRYTHECOMPANYCOMPETESAGAINSTTWOOTHERGIANTSINTHEINDUSTRY,TELUSANDROGERS,ANDTHETHREECOMPANIESCOLLECTIVELYCONTROLABOUT95OFTHEMARKETASSUCH,EACHCOMPANYOFFERSVERYSIMILARPRODUCTS,SERVICES,ANDPRICESTHROUGHANUMBEROFSUBSIDIARYCOMPANIESTHEREISLITTLEDIFFERENTIATIONINTHEINDUSTRYANDTHUSLITTLEGRO

6、WTHTOCOMBATTHISSTAGNATION,BCEHASANUMBEROFSTRATEGICALTERNATIVESTOCHOOSEFROM,DRAWINGONTHEIROWNCOMPETENCIESSUCHASEXPERIENCE,EFFICIENCY,ANDEXISTINGINFRASTRUCTURE,AS2WELLASEXTERNALOPPORTUNITIES,SUCHASTHEINCREASINGRELIANCECONSUMERSHAVEONTHEINTERNETANDTHEINCREASEDDEMANDFORWIRELESSSERVICESTHREEALTERNATIVESW

7、EREDEVELOPEDONE,CONVERTWIRELINECUSTOMERSTOWIRELESSTWO,APRICELEADERSHIPSTRATEGYOFINCREASINGMARKETSHAREWITHLOWERPRICESANDBETTERSERVICESANDTHREE,OFFERNEWINTEGRATEDSERVICESWITHNEWTECHNOLOGYBCEINCISACANADIANTELECOMMUNICATIONSERVICESPROVIDERTHECOMPANYDIVIDESITSBUSINESSINTOTHREESEGMENTSWIRELINE,WIRELESS,AN

8、DREGIONALTELECOMMUNICATIONSERVICES二、研究的基本内容与拟解决的主要问题THISPAPERDISCUSSESTHEEXISTINGCONSUMERKNOWLEDGEDEALINGWITHASPECTSOFPRESTIGE,ANDBASEDONTHISLITERATURE,DEVELOPSACONCEPTUALFRAMEWORKUSEFULFORTHEANALYSISOFMARKETING,ACCORDINGTOWIKIPEDIA,AMARKETSEGMENTISASUBSETOFAMARKETMADEUPOFPEOPLEORORGANIZATIONSWITHON

9、EORMORECHARACTERISTICSTHATCAUSETHEMTODEMANDSIMILARPRODUCTAND/ORSERVICESBASEDONQUALITIESOFTHOSEPRODUCTSSUCHASPRICEORFUNCTIONBCEASATELECOMMUNICATIONCOMPANYINCANADA,THEIRMARKETSEGMENTATIONSTRATEGYISQUITEUNIQUE,ANDITISALSOWORTHWHILETOANALYSETHEREARETHREEMAJOROBJECTIVESNEEDTOBESOLVEDTHEMARKETINGOBJECTIVE

10、SOFMRWINDUSTRIESARETHREEFOLDTHEFIRSTOBJECTIVEISTOINCREASEGENERALPRODUCTAWARENESSOFECOMAGIC,HOPEFULLYACHIEVEDATLEASTINPARTTHROUGHTHEUSEOFSOCIALNETWORKINGTHESECONDOBJECTIVEISTOACHIEVEASALESGOALOF500,000PERYEAROVERTHENEXTFIVEYEARS,WITH1,000,000INSALESPERYEARBEYONDTHATTHEFINALOBJECTIVEISTOREFURBISHECOMA

11、GICSPRODUCT,PROMOTION,PRICING,ANDDISTRIBUTIONSTRATEGIESTOCAPTUREMARKETSHAREAPPROPRIATETOTHEPRODUCTSPOTENTIAL三、研究的方法与技术路线IUSESURVEYTOSETPOSITIONINGPLAN,PRODUCTPLAN,PROMOTIONPLANANDPRICINGPLANAFTERALLTHESEPLANSAREDONEWECOLLECTDATATODOMOREANALYZETHANIWILLMAKEAMODELTODOTHESALESTHEMASSMEDIAITSELFISFRAGME

12、NTINGWEARECELEBRATINGETHNICANDSOCIALDIVERSITY,RATHERTHANPOURINGEVERYONEINTOAHOMOGENEOUSMOULDANDTHEGROWTHRATEOFTHEPOPULATIONISSLOWINGWITHARESULTANTIMPACTONTHEDEMANDFORGOODSANDSERVICES”FURTHERMORE,SEGMENTATIONISAFTERMARKETRESEARCHTHEFIRSTSTEPINSTPANDHERBYTHESECONDMOSTIMPORTANTINTHEMARKETINGPROCESSMORE

13、OVER,IFFROMAMARKETINGSTRATEGYAPROPERSEGMENTATIONISMISSED,ITWILLDEFINITELYHARDENTHETARGETING,POSITIONINGANDEASILYMISLEADTHEWHOLEPROCESSACCORDINGTOKNOWTHISLLC19982008THEPROPERDEFINITIONOFMARKETSEGMENTATIONISTHEFOLLOWINGBECAUSEPEOPLEAREDIFFERENTANDSEEKDIFFERENTWAYSTOSATISFYTHEIRNEEDS,NEARLYALLORGANIZAT

14、IONS,WHETHERFORPROFITSORNOTFORPROFITS,INDUSTRIALORCONSUMER,DOMESTICORINTERNATIONAL,MUSTUSEAMARKETSEGMENTATIONAPPROACHTOTARGETMARKETINGTHISAPPROACHDIVIDESBROADMARKETS,CONSISTINGOFCUSTOMERSPOSSESSINGDIFFERENTCHARACTERISTICS,INTOSMALLERMARKETSEGMENTSINWHICHCUSTOMERSAREGROUPEDBYCHARACTERISTICTHEOBJECTIV

15、ESOFTHISSTUDYARETOPERFORMMARKETSEGMENTATIONFORASMEINTHEFROZENFOODSECTORTHESTUDYCOULDFORMABASISOFSEGMENTATIONFRAMEWORKFORASMELIKEEDENFARM,THEFRAMEWORKONCEDEVELOPEDFROMACADEMICLITERATUREWOULDHELPTOUNDERTAKEAMARKET6SEGMENTATIONINTHEFROZENFOODINDUSTRYWITHRELEVANTSEGMENTATIONCRITERIAWHICHWOULDFORMABASISO

16、FTARGETINGSTRATEGYFORTHECOMPANYINTHISDISSERTATION,THELITERATUREONMARKETSEGMENTATIONISREVIEWEDANDRELEVANTCRITERIAFORSEGMENTATIONINANINDUSTRYAREUNDERSTOODTHETYPOLOGYFROMTHELITERATUREIDENTIFYINGTHEVARIABLESFORSEGMENTATIONANDRELEVANTSTRATEGICTOOLSFORANALYSISOFTHESECTORISUSEDTODEVELOPAFRAMEWORKFORSEGMENT

17、ATIONINTHEINDUSTRYTHEFRAMEWORKISAPPLIEDTOCARRYOUTADETAILEDSEGMENTATIONOFTHEMARKETSFORFROZENFOOD,ANANALYSISISCARRIEDOUTTOUNDERSTANDTHETARGETMARKETSANDSTRATEGICTOOLSUSEDTOIDENTIFYTHETARGETMARKETSALONGWITHTHESEGMENTATIONOFTHEMARKETS,ANANALYSISOFTHERESULTSISCARRIEDOUTANDRECOMMENDATIONSAREPROVIDEDFORSTRA

18、TEGICGROWTHOFTHECOMPANYPRODUCTDIFFERENTIATIONANDMARKETSEGMENTATIONINAPPLESAUCEUSINGACHOICEEXPERIMENTTOASSESSTHEVALUEOFORGANIC,LOCAL,ANDNUTRITIONATTRIBUTESJENNIFERSJAMES,BRADLEYJRICKARD,WILLIAMJROSSMANRECENTLY,THEREHASBEENMUCHINTERESTAMONGHORTICULTURALPRODUCERSCONCERNINGTHEMARKETINGOFORGANICANDLOCALL

19、YPRODUCEDFOODACONSUMERSURVEYWASADMINISTEREDTHATASKEDRESPONDENTSTOCHOOSEANAPPLESAUCEPRODUCTFROMALISTOFPRODUCTSDIFFERENTIATEDBYPRICE,ANDBYLABELSTHATDESCRIBEDFATCONTENT,NUTRITIONCONTENT,ANDWHETHERTHEPRODUCTWASGROWNORGANICALLYAND/ORLOCALLYOURANALYSISINDICATESTHATCONSUMERSWEREWILLINGTOPAYMOREFORLOCALLYGR

20、OWNAPPLESAUCECOMPAREDTOAPPLESAUCETHATWASLABELEDUSDAORGANIC,LOWFAT,ORNOSUGARADDEDFURTHERMORE,WEFINDEVIDENCETHATINCREASEDKNOWLEDGEOFAGRICULTUREDECREASESTHEWILLINGNESSTOPAYFORORGANICANDLOCALLYGROWNAPPLESAUCEKEYWORDSAPPLESAUCE,CHOICEEXPERIMENT,CONSUMERDEMAND,FRUITANDVEGETABLEMARKETS,LOCALFOOD,MULTINOMIA

21、LLOGICMODEL,ORGANIC,PENNSYLVANIA,WILLINGNESSTOPAYLABELSCONTINUETOBEAKEYSTRATEGYFORDIFFERENTIATINGPRODUCTSINFOODMARKETSINRECENTYEARS,LABELUSAGETHATPROMOTESPRODUCTATTRIBUTESHASEXPANDEDANDBECOMEINCREASINGLYIMPORTANTFORMANYFOODS,INCLUDINGFRUITSANDVEGETABLESPRODUCTSSOLDINGROCERYSTORESAREOFTENDIFFERENTIAT

22、EDBYLABELSTHATMAKEREFERENCETOHEALTHCLAIMS,NUTRIENTCONTENT,INFORMATIONDESCRIBINGPRODUCTIONMETHODS,ANDGEOGRAPHICALINDICATORSORGANICLABELSARECOMMONLYUSEDFORBOTHFRESHANDPROCESSEDFRUITSANDVEGETABLESPRODUCTSTHATAREDIFFERENTIATEDASLOCALLYPRODUCEDAREMORELIKELY7SALESPROMOTIONCANBEDEFINEDASASHORTTERMINCENTIVE

23、TOENCOURAGETHEPURCHASEORSALEOFAPRODUCTMARKETERSINALMOSTALLCATEGORIESOFGOODSANDSERVICEINDUSTRIES,ATTEMPTTOBUILDPRODUCTCATEGORYNEEDS,CREATEBRANDAWARENESS,ANDFACILITATEPURCHASESTHROUGHEFFECTIVECOMMUNICATIONSANDSALESPROMOTIONCOMMUNICATIONISTHEPROCESSOFESTABLISHINGCOMMONNESSORUNDERSTANDINGBETWEENASENDERA

24、NDARECEIVERGEMMYA1999INTEGRATEDMARKETINGCOMMUNICATIONSISTHECOORDINATIONOFALLPROMOTIONALACTIVITIESTOPRODUCEAUNIFIEDCUSTOMERFOCUSEDMESSAGEPROFESSIONALSINTHEORGANIZATIONSARERESPONSIBLEFORINTEGRATINGANDCOORDINATINGALLCOMMUNICATIONSINORDERTODELIVERACLEAR,CONSISTENT,ANDCOMPELLINGMESSAGEABOUTTHEORGANIZATIO

25、NANDITSPRODUCTSINTEGRATEDMARKETINGCOMMUNICATIONSINWHICHSALESPROMOTIONISANINTEGRALPARTBEGINSWITHTHEIDENTIFICATIONOFCONSUMERNEEDSITINCLUDESMANAGINGEVERYASPECTOFTHEIMAGEANORGANIZATIONWANTSTODELIVER,WHICHINVOLVESCOORDINATINGTHELOOKANDFEELOFEACHELEMENT,ASWELLASCOORDINATINGTHETIMINGOFVARIOUSPROMOTIONELEME

26、NTSTHENTHEORGANIZATIONMUSTDELIVERTHATIMAGETHROUGHEVERYTHINGTHATTHEYDO,BECAUSEEVERYTHINGCOMMUNICATESSOMETHINGABOUTTHEBRANDBEINGPROMOTEDTHEINCREASINGCOMPLEXITYANDSOPHISTICATIONOFMARKETINGCOMMUNICATIONSREQUIRESCAREFULPROMOTIONALPLANNINGTOCOORDINATEINTEGRATEDMARKETINGCOMMUNICATIONSSTRATEGIESITISIMPERATI

27、VETOMENTIONHERETHATTHEOBJECTIVESOFCOMMUNICATIONSINCLUDEINFORMING,PERSUADING,REMINDING,ADDINGVALUEANDASSISTINGOTHERORGANIZATIONALEFFORTSTHECOMMUNICATIONPROCESSINVOLVESSIXBASICELEMENTSSENDERENCODER,MESSAGE,CHANNEL,RECEIVERDECODER,NOISE,ANDFEEDBACKSTUDENTSLEANTABOUTCELLULARPHONEFROMMANYSOURCES,MAINLYFR

28、OMFRIENDSANDFAMILIES,THROUGHADVERTISEMENTANDFROMTHEIROWNEXPERIENCEWHETHERAPROMOTIONANDADVERTISINGHURTORHELPABRANDISUNDERRESEARCHEDMELA,GUPTATWO,APRICELEADERSHIPSTRATEGYOFINCREASINGMARKETSHAREWITHLOWERPRICESANDBETTERSERVICESANDTHREE,OFFERNEWINTEGRATEDSERVICESWITHNEWTECHNOLOGYBCEINCISACANADIANTELECOMM

29、UNICATIONSERVICESPROVIDERTHECOMPANYDIVIDESITSBUSINESSINTOTHREESEGMENTSWIRELINE,WIRELESS,ANDREGIONALTELECOMMUNICATIONSERVICESTHEDEMANDS,COMPETITORS,ANDSERVICESARETHETHREEMAJORKEYFACTORSAREDETERMININGTHEDESTINYOFTHECOMPANYBCEISNOWFACINGTHEOPPORTUNITYOFTHEINCREASINGDEMANDONWIRELESSSERVICETHECANADIANWIR

30、ELESSMARKETISCHARACTERISEDBYLOWPENETRATIONANDACCELERATINGSUBSCRIBERGROWTH,DISCIPLINEDCOMPETITION,ANDSTRONGFINANCIALRETURNSONTHEOTHERHAND,THEDECREASESINDEMANDFORTRADITIONALLANDLINESERVICEDIRECTLYLEADTOTHEINCREASEDEMANDONWIRELESSSERVICEESSENTIALLYONESERVICEISCANNIBALISINGTHEOTHERTHEINCREASEDEMANDOFINT

31、ERNETUSAGEISANOTHEROPPORTUNITYFORTHECOMPANYHIGHSPEEDINTERNETHASBECOMEANIMPORTANTPARTOFANYMODERNCANADIANLIFESTYLE,ANDINTERNETUSAGEINCREASEDSIGNIFICANTLYINTHEPASTFEWYEARSSOMEACTIVITIESSUCHASVOIP,TELEPHONESERVICEWHICHREQUIRESTHEUSEOFINTERNET,ALSOTAKESOVERSOMEOFTHEDEMANDFORTRADITIONALLANDLINESERVICEBASI

32、CALLYSPEAKING,THEINCREASINGRELIANCEONTHEINTERNETFORDAYTODAYACTIVITIESISLEADINGTOANINCREASEDDEMANDFORINTERNETSERVICEHOWEVER,THEREISAMAJORTHREATPOSEDTOTHEINDUSTRYBCE,TELUS,ANDROGERS,THETOPTHREEMAJORTELECOMCOMPANIES,HOLDANAPPROXIMATELYEQUALMARKETSHARETHEYACCOUNTFOR94OFWIRELESSSUBSCRIBERSAND95OFWIRELESS

33、REVENUEMOREOVER,THESECOMPANIESPROVIDESIMILARASEACHOTHERSTHEREFORE,WITHSUCHLITTLEDIFFERENTIATIONBETWEENPRODUCTSANDSERVICES,ITWILLBEDIFFICULTFORANYONECOMPANYTOSTANDOUTAMONGSTCONSUMERSANDCAPTURESIGNIFICANTMARKETSHARETHESSTWOKINDSOFCORPORATIONHASTOTALLYDIFFERENTSCALEANDDIFFERENTTARGETMARKET,WHILETHROUGH

34、THECOMPARISONOFTHESETWO,WECANSTILLFIGUREOUTHOWTHEYREACHTHEIRGOALINTHEIROWNFIELD,HOWEVER,THEYMAYHAVEFLAWSASWELL4AFTERANOVERVIEWOFMRWSCURRENTSTRATEGIES,THETARGETMARKETISDEFINEDASYOUNGERCONSUMERSWITHHIGHERLEVELSOFINCOMEWHOENJOYDOINGHOMEHANDYWORK,ANDAREECOLOGICALLYCONSCIOUSBASEDONTHESEANALYSESANDKEEPING

35、INMINDMRWSMARKETINGOBJECTIVES,ANUMBEROFPLANSAREPRESENTEDTOADDRESSISSUESSUCHASPOSITIONINGSTRATEGY,PRODUCTFEATURES,PRICING,PROMOTIONALACTIVITIES,ANDDISTRIBUTIONSUGGESTIONSINCLUDEREDESIGNINGTHELABELTOINCLUDEMOREMODERNSTYLINGANDTHECOLOURGREENLOWERINGTHEPRICEFROM599TO499CREATINGANEW,PROFESSIONALLYDESIGNE

36、DECOMAGICWEBSITEINSTOREPROMOTIONALEFFORTSSUCHASPOINTOFPURCHASEDISPLAYSANDAISLESIGNAGEIMPLEMENTINGSOCIALNETWORKINGINITIATIVESUSINGFACEBOOKANDYOUTUBESPONSORINGTHEMANITOBACYCLINGASSOCIATIONEXPANDINGTHEDISTRIBUTIONNETWORKTOINCLUDEADDITIONALRETAILERSINWINNIPEGTHESEANDOTHERINITIATIVESAREOUTLINEDALONGWITHT

37、IMELINESANDPOSSIBLEASSOCIATEDRISKSANDCONTINGENCIESSALESFORECASTANALYSESREVEALTHATTHOUGH500,000ORMOREINSALESMAYBEINFEASIBLE,PROFITSOF12,097CANBEPRODUCEDIF4OFTHEBRANDONANDWINNIPEGMARKETISCAPTUREDANIMPLEMENTATIONSCHEDULETHENOUTLINESWHENEACHSUGGESTEDINITIATIVESHOULDBEUNDERTAKEN,FOLLOWEDBYANEVALUATIONPLA

38、N5IIENVIRONMENTALANALYSISAINTERNALAUDITMRWINDUSTRIESMRWINDUSTRIESHASBEENOPERATINGSUCCESSFULLYFORNEARLYFOURYEARSEIGHTEENMONTHSAGO,THEECOMAGICPRODUCTWASRELEASEDANDHASBEENCOMPETINGINTHEHOMELUBRICANT,CLEANSER,ANDDEGUMMINGAGENTCATEGORIESSINCETHATTIMEECOMAGICISCURRENTLYTHEONLYPRODUCTMRWINDUSTRIESHASONTHEM

39、ARKETTHECOMPANYISOWNEDBYDAVIDROURKEANDGREGMCFARLANDDAVIDISINCHARGEOFSALESANDFINANCE,WHILEGREGANDHISTEAMHANDLEPRODUCTIONANDPRODUCTTESTINGECOMAGICASAGENERALOVERVIEW,ECOMAGICISANENVIRONMENTALLYFRIENDLYHOMELUBRICANT,CLEANSER,ANDDEGUMMINGAGENT,DIRECTLYCOMPETINGWITHSUCHCONSUMERPRODUCTSASWD40INTHEFORMERCAT

40、EGORYANDGOOGONEINTHELATTERTWOTHEPRODUCTISSOLDINONESIZE,A113MLBOTTLEWITHBLUEANDYELLOWPACKAGINGPROMINENTLYFEATURINGACANOLAFLOWERFROMWHICHTHEPRODUCTISMADETHEPERBOTTLEPRODUCTIONCOSTIS150,ANDCURRENTLYSELLSFORADISTRIBUTORPRICEOF315,ANDARETAILPRICEOF599THEPRODUCTISDISTRIBUTEDTHROUGHVARIOUSRETAILERCHAINSINW

41、INNIPEG,BRANDON,ANDPORTAGELAPRAIRIE,INCLUDINGHOMEIMPROVEMENTRETAILERSSUCHASCANADIANTIREANDWINDSORPLYWOOD,ASWELLASENVIRONMENTALLYORIENTEDRETAILERSSUCHASVITAHEALTH,2FARMKIDS,ANDHUMBOLTSLEGACYITISALSOAVAILABLEONLINETHROUGHTHEECOMAGICWEBSITE,SOLDATRETAILPRICEPLUSSHIPPINGANDHANDLING,ASWELLASGREENPLEASEIN

42、C,ANONLINECOMPANYDEDICATEDTOPROMOTING“GREENLIVING”PRODUCTS6STRENGTHSANIMMEDIATEOBSERVABLESTRENGTHOFTHEPRODUCTISTHATECOMAGICISENVIRONMENTALLYFRIENDLY,ANDISTHUSPOISEDTOENTERTHENEW,QUICKLYGROWING“ECOFRIENDLY”SEGMENTOFTHEMARKETPLACEMARKETRESEARCHCONDUCTEDBYPROBERESEARCHVIATHEIRMANITOBAOMNIBUSSURVEYPROVI

43、DEDBYMRWINDUSTRIESINDICATESTHATASTRONGDEMANDEXISTSFORANENVIRONMENTALLYFRIENDLYLUBRICATINGANDDEGUMMINGAGENT,BUTTHISHASYETTOTRANSLATEINTOSALESFORECOMAGICDISTRIBUTINGTHEPRODUCTTHROUGHSUCHOUTLETSASVITAHEALTH,2FARMKIDS,HUMBOLTSLEGACY,ANDTHEGREENPLEASEWEBSITEHELPSANOTHEREVIDENTSTRENGTHISTHATTHEPRODUCTHAST

44、HEBENEFITOFHAVINGMULTIPLEFEATURESTHECLEANSINGQUALITIESOFTHEPRODUCTARENUMEROUS,THEDEGUMMINGQUALITYINPARTICULARALLOWINGITTOCOMPETEDIRECTLYWITHPRODUCTSSUCHASGOOGONETHELUBRICATINGQUALITIESALSOALLOWTHEPRODUCTTOCOMPETEDIRECTLYWITHPROMINENTPRODUCTSSUCHASWD40THISABILITYTOCOMPETEINMORETHANONEPRODUCTCATEGORYG

45、IVESECOMAGICCONSIDERABLEREACHINTHEINDUSTRYTHATSAID,MARKETINGRESEARCHINDICATEDTHATASTRONGERDEMANDEXISTEDFORTHEPRODUCTINTHELUBRICANTCATEGORYWITHINMANITOBAANADDITIONALSTRENGTHOFECOMAGICISTHATITISLOCALLYPRODUCEDTHEDESIRETOPURCHASELOCALPRODUCTSTOSTRENGTHENLOCALBUSINESSISSTRONGAMONGSTMANITOBANS,ASINDICATE

46、DBYMARKETRESEARCH,ANDASSUCHTHISATTRIBUTEOFECOMAGICANDMRWINDUSTRIESWOULDBEPRUDENTLYEMPHASISEDWEAKNESSESTOTHISPOINT,SALESOFTHEECOMAGICPRODUCTHAVEBEENSOMEWHATSTAGNANT,WITHSOMELIMITEDSUCCESSFROMDIRECTSELLINGEFFORTSONBEHALFOFACASHIERANDPRIMEINSTOREPOSITIONINGATTHECANADIANTIRERETAILERINBRANDON,MANITOBATHI

47、SSUCCESSWASLIMITEDINTHATITEFFECTIVELYDISAPPEAREDONCETHEPOINTOFPURCHASEPLACEMENTANDDIRECTSELLINGEFFORTSSTOPPEDTHISINDICATESTHATPRODUCTAWARENESSISCURRENTLYTOOLOWTOSUSTAINSALESWITHOUTADDITIONALMARKETINGEFFORTSITALSOINDICATESTHAT,WITHRETAILERLEVELMEASURESSUCHASPROMINENTPRODUCTPLACEMENTANDDIRECTSELLINGEF

48、FORTS,SALESDOINCREASE,ANDTHUSDEMANDFORTHEPRODUCTDOES7EXISTIFTHECONSUMERISMADEAWAREOFITONEPOTENTIALPRODUCTWEAKNESSISTHEBOTTLETHEFLIPNOZZLEDESIGNDOESALLOWFORSOMEDEGREEOFCONTROLINAPPLYINGTHEPRODUCT,BUTMAYFALLSHORTINTERMSOFOVERALLEFFECTIVENESSFORINSTANCE,WD40ALLOWSFORPRECISEAPPLICATIONGIVENITSAEROSOLPRO

49、PULSIONANDDETACHABLENOZZLEEVENGOOGONEISAPPLIEDVIAACONCENTRATEDSTREAM,ALSOALLOWINGFORMOREPRECISEAPPLICATIONWHILETHEADOPTIONOFAEROSOLMAYBEUNWISEASITVEERSAWAYFROMTHEECOFRIENDLYBRANDIMAGENOTTOMENTIONPOTENTIALLYIMPOSSIBLEDUETOCORROSIVEELEMENTS,ITMAYBEWISETODEVELOPAMORECONTROLLEDMETHODOFAPPLICATIONFORTHEPRODUCTANEWTYPEOFBOTTLECAP,INOTHERWORDSANOTHERCONCERNMAYBETHEECOMAGICWEBSITEINSHORT,ITNEEDSWORKMAJORISSUESINCLUDETHELACKOFAPROPERDOMAINNAMEIEWWWECOMAGICCA,SPELLINGERRORS,ONLYASINGLEPRODUCTTESTIMONIAL,ANDMISSINGINFORMATIONSUCHASWHERETOBUYTHEPRODUCT,ASWELLASTHELACKOFAPROPERAUTOMATEDP