中华《公司战略与风险管理》模拟试题普通卷四.doc

1、living standards, poor farmers in less than complete elimination of 4600 Yuan, 8949, 19008. “Five waters rule“: the County invested 2.169 billion yuan, similar counties line the citys first complete the 42 km of sewage pipe network construction, completion rate ranked first in the city, won the prov

2、incial rural sewage treatment work better; key pollution sources such as electroplating, papermaking, chemical industry management through verification and acceptance of the municipal government, the County removed Black and odorous River, River waste, beginning of river ecological restoration effec

3、ts. “Three modified a split“ aspects: County total demolition illegal area up 2.759 million square meters, completed City issued annual task of 153%, split against area ranking city second; completed “three modified“ area 4.846 million square meters, completed City issued annual task of 403%, rankin

4、g city third, which village in the a target completed total city ranking first; County Government was named city level “three modified a split“ work advanced. These achievements are hard won and should be appreciated. However, we are fully aware, the new period, and work in the countryside and the e

5、nvironment facing higher standards and requirements, provincial party Committee offered to high level build a comprehensive well-off society goal requires “no filth, dirty environment illegal buildings, into a well-off“; municipal party Committee also proposes to build into the well-off benchmark go

6、als of the city. Compared with the superior claim, “South Gate of XX beautiful“ goal, my County “San Nong“ and environment there are a number of weaknesses and gaps, highlighted in the following five aspects: first, agriculture remained “low“ pattern. “Low“ is reflected in the quality and low; short

7、, value added of the industry chain is low; 123 fusion yield low employee age, low quality. “Small“ is reflected in smaller, specialized cooperatives throughout the County there were 3,396, but on the scale of too little. “San“ is reflected in production, management, services, decentralized, central

8、ized, standardized, brand, information and organizational level is not high. Second, the countryside is still in “dirty“ phase. “Dirty“ is dirty of rural sanitation situation has not changed. “Chaos“ is a village in rural housing construction planning, construction of disorder, no drawings, no const

9、ruction, no vetting “four no“ phenomenon, heap lying there. “Bad“ is the weak rural base, village governance is poor. Thirdly, farmers continued to be “persistent“ look. “Old“ is aging, rural labor force accounted for 70% over the age of 50. “Big“ is that the reform measures ground resistance, such

10、as the transactions of property rights, land replacement; public service supply gap, rural education, health care, pensions and other services can not meet the demand still difficult for poverty alleviation, with emphasis on poverty alleviation and 191. “Hard“ is a “peasants, peasants. Four water ef

11、fects still lackscompelling.“ Although the “five water treatment“ a lot, work very hard, but the flood of scientific enough, before the treatment and water quality improvement after the treatment effect is not obvious, county-wide focus on river still largely inferior five water, swimming the River

12、could not be found. Five is “three to split“ task still lies ahead. Notice of stock there, new construction did not receive timely treatment every year (such as ancestral hall as unauthorised repeated), contrary to the created work is very different from the provincial and municipal standards. Meanw

13、hile, when implementation is not in place, generally only focus on illegal construction demolished, failing that split that is clear, combined demolition, insufficient attention to reconstruction of old residential areas, urban villages, shanty towns and promote poor. To solve these problems, we mus

14、t enhance the sense of responsibility and urgency, insist on problem-oriented, to take strong measures, efforts to make up the “three agriculture“ and “five water treatment“, “three to split a“ short Board, construction of comprehensive safeguards, “South Gate of XX beautiful“ goal of realizing. II,

15、 and precision Shi policy, and manpower playing good “three agricultural“ work protracted “three agricultural“ work is do economic social development the work of based, county levels the sector to according to “based agricultural, and and manpower rural, and development farmers“ of requirements, ins

16、isted agricultural rural based status not shake, insisted huinong kulak policy not weakened, insisted reform innovation test not stop, efforts created new era “three agricultural“ work new situation. (A) to make agriculture more. To establish the concept of agriculture around the people demand, and

17、comprehensively promote the supply side of agriculture structural reform, strive to enhance the quality and efficiency of agriculture and competitiveness. Focus is on doing the four articles. One is the steady increase of grain article. Always tighten the string for food security, “rice bag“ catch i

18、n hand, to hold land in the adjustment of agricultural planting structure in the “red line.“ Accelerating the construction of grain ribbons, improving agricultural infrastructure, enhance food production capacity, improve the quality of agricultural products, effectively “steady increase of grain“ a

19、nd maintain “tongue.“ Second, industry convergence article. Enhance the level of concentration, intensification of agriculture, creating production, processing, distribution, sales and service in one of the agricultural industrial chain, to break down the value chain, improve added value. Pushing fo

20、rward “the Internet + agricultural“ model to improve agricultural production, management, and service level, innovating the mode of e-commerce marketing of agricultural products, solve the difficult problem of sales of agricultural products. Agriculture and tourism, education, culture, health, pensi

21、on and other deep integration, develop leisure, travel公司战略与风险管理模拟试题（四）一、单项选择题1、甲企业面临比较窘迫的状态，所以想实施新的战略，但在选择新的战略之前，要进行战略分析，下列关于战略分析的说法中不正确的是（ ）。 A、市场部经理说可以从市场需求方面调查对我们产品的适应性，并和竞争的产品进行对比B、信息部经理说可以从最近政府政策的倾向和产业发展的大环境分析C、生产部门经理说可以从企业自身的资源和能力分析，注意建立起企业核心竞争力D、职工代表说可以利用通用矩阵认真分析一下企业外部环境情况2、在企业进行评估备选方案时，A 战略充

22、分考虑了发挥企业的优势，克服了劣势，并尽最大可能性利用外部机会，将威胁削弱到了最低程度，判断该战略符合了下列哪条标准（ ）。 A、可接受性标准B、适宜性标准C、可行性标准D、科学性标准3、某房地产企业根据分析师的预测，相关部门会在下年度进行房地产业的宏观调控，于是该房地产对战略方向进行了更改，这属于（ ）。 A、提前性变革B、反应性变革C、危机性变革D、时机性变革4、习主席关于“厉行勤俭节约、反对铺张浪费”的讲话在互联网上引起强烈共鸣，餐饮环节上的浪费现象触目惊心，“舌尖上的浪费 ”成为最新流传的网络热词。对于餐饮业来说这种环境变化属于（ ）。 A、政治环境B、法律环境C、经济环境D、社会和文

23、化环境5、C 公司是一家家具生产企业，家具生产流程是先购买原木储存到原材料库备用，然后对原木进行加工包装等，最后将生产出的成品家具搬运到产成品仓库。综上所述，这家家具生产企业的整个生产流程中没有涉及价值链基本活动中的（ ）。 A、内部后勤B、外部后勤C、生产经营D、市场销售6、下列关于互动互补作用力的说法错误的是（ ）。 A、任何一个产业内部都存在不同程度的互动互补的产品或服务B、企业认真识别具有战略意义的互补互动品，并采取适当的战略会使企业获得重要的竞争优势C、互动互补作用力是由大卫 亚非提出的D、根据亚非教授的互补互动作用力理论，在产业发展成熟期，企业可以考虑控制部分互补品的供应livin

24、g standards, poor farmers in less than complete elimination of 4600 Yuan, 8949, 19008. “Five waters rule“: the County invested 2.169 billion yuan, similar counties line the citys first complete the 42 km of sewage pipe network construction, completion rate ranked first in the city, won the provincia

25、l rural sewage treatment work better; key pollution sources such as electroplating, papermaking, chemical industry management through verification and acceptance of the municipal government, the County removed Black and odorous River, River waste, beginning of river ecological restoration effects. “

26、Three modified a split“ aspects: County total demolition illegal area up 2.759 million square meters, completed City issued annual task of 153%, split against area ranking city second; completed “three modified“ area 4.846 million square meters, completed City issued annual task of 403%, ranking cit

27、y third, which village in the a target completed total city ranking first; County Government was named city level “three modified a split“ work advanced. These achievements are hard won and should be appreciated. However, we are fully aware, the new period, and work in the countryside and the enviro

28、nment facing higher standards and requirements, provincial party Committee offered to high level build a comprehensive well-off society goal requires “no filth, dirty environment illegal buildings, into a well-off“; municipal party Committee also proposes to build into the well-off benchmark goals o

29、f the city. Compared with the superior claim, “South Gate of XX beautiful“ goal, my County “San Nong“ and environment there are a number of weaknesses and gaps, highlighted in the following five aspects: first, agriculture remained “low“ pattern. “Low“ is reflected in the quality and low; short, val

30、ue added of the industry chain is low; 123 fusion yield low employee age, low quality. “Small“ is reflected in smaller, specialized cooperatives throughout the County there were 3,396, but on the scale of too little. “San“ is reflected in production, management, services, decentralized, centralized,

31、 standardized, brand, information and organizational level is not high. Second, the countryside is still in “dirty“ phase. “Dirty“ is dirty of rural sanitation situation has not changed. “Chaos“ is a village in rural housing construction planning, construction of disorder, no drawings, no constructi

32、on, no vetting “four no“ phenomenon, heap lying there. “Bad“ is the weak rural base, village governance is poor. Thirdly, farmers continued to be “persistent“ look. “Old“ is aging, rural labor force accounted for 70% over the age of 50. “Big“ is that the reform measures ground resistance, such as th

33、e transactions of property rights, land replacement; public service supply gap, rural education, health care, pensions and other services can not meet the demand still difficult for poverty alleviation, with emphasis on poverty alleviation and 191. “Hard“ is a “peasants, peasants. Four water effects

34、 still lackscompelling.“ Although the “five water treatment“ a lot, work very hard, but the flood of scientific enough, before the treatment and water quality improvement after the treatment effect is not obvious, county-wide focus on river still largely inferior five water, swimming the River could

35、 not be found. Five is “three to split“ task still lies ahead. Notice of stock there, new construction did not receive timely treatment every year (such as ancestral hall as unauthorised repeated), contrary to the created work is very different from the provincial and municipal standards. Meanwhile,

36、 when implementation is not in place, generally only focus on illegal construction demolished, failing that split that is clear, combined demolition, insufficient attention to reconstruction of old residential areas, urban villages, shanty towns and promote poor. To solve these problems, we must enh

37、ance the sense of responsibility and urgency, insist on problem-oriented, to take strong measures, efforts to make up the “three agriculture“ and “five water treatment“, “three to split a“ short Board, construction of comprehensive safeguards, “South Gate of XX beautiful“ goal of realizing. II, and

38、precision Shi policy, and manpower playing good “three agricultural“ work protracted “three agricultural“ work is do economic social development the work of based, county levels the sector to according to “based agricultural, and and manpower rural, and development farmers“ of requirements, insisted

39、 agricultural rural based status not shake, insisted huinong kulak policy not weakened, insisted reform innovation test not stop, efforts created new era “three agricultural“ work new situation. (A) to make agriculture more. To establish the concept of agriculture around the people demand, and compr

40、ehensively promote the supply side of agriculture structural reform, strive to enhance the quality and efficiency of agriculture and competitiveness. Focus is on doing the four articles. One is the steady increase of grain article. Always tighten the string for food security, “rice bag“ catch in han

41、d, to hold land in the adjustment of agricultural planting structure in the “red line.“ Accelerating the construction of grain ribbons, improving agricultural infrastructure, enhance food production capacity, improve the quality of agricultural products, effectively “steady increase of grain“ and ma

42、intain “tongue.“ Second, industry convergence article. Enhance the level of concentration, intensification of agriculture, creating production, processing, distribution, sales and service in one of the agricultural industrial chain, to break down the value chain, improve added value. Pushing forward

43、 “the Internet + agricultural“ model to improve agricultural production, management, and service level, innovating the mode of e-commerce marketing of agricultural products, solve the difficult problem of sales of agricultural products. Agriculture and tourism, education, culture, health, pension an

44、d other deep integration, develop leisure, travel7、下列市场细分中属于价值细分的是（ ）。 A、甲公司是一家跨国公司，在对中国市场进行调研时，将中国分为了东北、西北、华北、华东、华中、华南、西南七大区域B、乙公司是一家德国公司，主营业务是生产汽车，消费者在购买汽车时会倾向于购买德国品牌的汽车C、丙公司将生产的产品分为三个层次：溢价高质量产品、中等价格产品和低价格产品D、丁公司是一家生产运动鞋的制造企业，生产的运动鞋针对不同的消费者比如专业运动员穿戴的、周末穿戴的和偶尔穿戴的8、松下公司是一家跨国性公司，在全世界设有 230 多家公司，TCL 集

45、团股份有限公司创办于 1981 年，是一家从事家电、信息、通讯、电工产品研发、生产及销售为一体的特大型国有控股企业，目前松下与 TCL 在家电领域进行合作，松下希望借用 TCL 在二三级城市的网络优势，而 TCL 希望学习跨国公司的营销方式、获得尖端技术的开发能力还有关键零部件上的采购优惠。根据以上信息可以判断，松下与 TCL 的合作属于（ ）。 A、横向并购B、纵向并购C、战略联盟D、内部发展9、贝因美于 1992 年 11 月成立，业务方位主要涉及婴儿产品及服务。近几年，贝因美在国产婴儿奶粉中添加“DHAAA”营养成份，与普通配方奶粉相比，“DHA+AA”的合理配比，能更加促进宝宝智力和视

46、力的发育，此营养配比是目标顾客购买奶粉的重要动机。同时，贝因美在奶粉包装形态上寻求新的突破，将有封口拉链的立袋作为袋装奶粉的包装，因为封口拉链包装，卫生、安全，还能更防潮；并且立袋正面面积大，有利于终端陈列面的抢占，陈列醒目，有利于吸引顾客眼球；更重要的是市场上，竞品奶粉尚无一采用立袋包装，能突显产品包装的与众不同。该公司采取的战略为（ ）。 A、成本领先战略B、差异化战略C、集中成本领先战略D、集中差异化战略10、在产品大类中，每种产品有多少花色、品种、规格，指的是（ ）。 A、产品组合的宽度B、产品组合的长度C、产品组合的深度D、产品组合的关联性11、企业在不同发展阶段有不同的财务战略，下

47、列说法不正确的是（ ）。 A、在初始阶段，权益融资是最合适的B、在初始阶段，高回报将以资本利得的形式分配给投资者C、在成长阶段，最具吸引力的资金来源通常是来自公开发行的股票D、在成熟阶段，更多的投资回报来自于资本利得12、甲企业因需求增长而满负荷生产或超额生产之后才能增加产能，这样可以降低甲企业由于生产能力过剩而产生的风险，但也导致企业潜在客户流失。该企业采取的产能计划类型属于（ ） A、领先策略B、滞后策略C、匹配策略living standards, poor farmers in less than complete elimination of 4600 Yuan, 8949, 190

48、08. “Five waters rule“: the County invested 2.169 billion yuan, similar counties line the citys first complete the 42 km of sewage pipe network construction, completion rate ranked first in the city, won the provincial rural sewage treatment work better; key pollution sources such as electroplating,

49、 papermaking, chemical industry management through verification and acceptance of the municipal government, the County removed Black and odorous River, River waste, beginning of river ecological restoration effects. “Three modified a split“ aspects: County total demolition illegal area up 2.759 million square meters, completed City issued annual task of 153%, split against area ranking city second; completed “three modified“ area 4.846 million square meters, completed City issued annual task of 403%, ranking city third, which village in the a target completed