“洁丽雅”毛巾专卖店开业计划.doc

1、湖州职业技术学院商务英语专业毕业设计题目“洁丽雅”毛巾专卖店开业计划学生姓名学号1030221117指导教师班级商务英语1001GRADUATIONPROJECTOFHUZHOUVOCATIONALSWOTANALYSISCOSTBREAKDOWNACTIONPLAN湖州职业技术学院毕业设计（论文）目录1、引言111目的112背景113经营范围114问题陈述12、调研结果121外部环境分析1211机遇2212威胁2213调查结果222内部环境分析2221优势2222劣势323财务报告3231费用明细表3232效益424风险管理4241风险4242风险管理425详细的战略，活动和附表53、结论5

2、参考文献7附录1财务分析82客户资料103目标客户群114SWOT分析135行动计划156费用明细20湖州职业技术学院毕业设计（论文）CONTENTS1INTRODUCTION111PURPOSE112BACKGROUND113SCOPE114PROBLEMSTATEMENT12FINDINGS121EXTERNALENVIRONMENTANALYSIS1211OPPORTUNITIES2212THREATS2213INVESTIGATIONRESULTS222INTERNALENVIRONMENTANALYSIS2221STRENGTH2222WEAKNESS323FINANCIALREPO

3、RT3231COSTBREAKDOWN3232BENEFITS424RISKSMANAGEMENT4241RISKS4242RISKSMANAGEMENT425DETAILEDSTRATEGIES,ACTIVITIESANDSCHEDULE53CONCLUSION5REFERENCES7APPENDIX1ANALYSISOFTHEBUSINESS82CUSTOMERPROFILE103FOCUSGROUPS114SWOTANALYSIS135ACTIONPLAN156COSTBREAKDOWN20湖州职业技术学院毕业设计（论文）SUMMARYTHEPURPOSEOFTHISBUSINESSPR

4、OPOSALISTOSETUPAGRACETOWELEXCLUSIVESHOPTOMEETCUSTOMERSCURRENTNEEDSANDDEMANDSTHEGRACETOWELEXCLUSIVESHOPISLOCATEDINTHECENTEROFTHECITYANDITHASADVANTAGEOUSGEOGRAPHICALPOSITIONIWILLRENTASTOREWHICHHASASQUAREABOUT50ITSALSONEARTHEHIGHGRADERESIDENTIALAREAS,SOITISTHEIDEALCHOICEOFTHELOCATIONFORTHEGRACETOWELEXC

5、LUSIVESTOREITSBETTERTOCHOOSETHEADDRESSINTHECITYINORDERTOATTRACTALARGENUMBEROFCUSTOMERSTHENEWGRACETOWELEXCLUSIVESHOPNEEDSALOANOFRMB100,000TOIMPLEMENTINTERIORDECORATION,PURCHASEEQUIPMENT,STOCKWITHDIFFERENTKINDSOFTOWELS,EMPLOYANDTRAINASSISTANTSTHEPROJECTWILLBRINGINCREASEINSALESREVENUEANDMAKEENOUGHMONEY

6、TOCOVEROVERALLRUNNINGEXPENSESINTHEFIRSTYEAR,SOASTOREACHTHEBREAKEVENPOINT,ANDTHENWEWILLDOMOREINTHEYEARSTOCOMETHEGRACETOWELEXCLUSIVESHOPWILLSURELYSERVEMORECUSTOMERS,INCREASETHEREVENUEANDPROFIT,ANDIMPROVETHEFINANCIALSTATEMENTSWEWILLDOOURBESTTOATTRACTMOREANDMOREPEOPLETHESHOPWILLPROVIDETHEHIGHQUALITYANDL

7、OWPRICETOWELSFORTHECUSTOMERANDMAKETHECUSTOMERSAREMUCHSATISFIEDWITHOURPRODUCTS湖州职业技术学院毕业设计（论文）第1页共16页GRACETOWELEXCLUSIVESHOPOPENINGPROJECT1INTRODUCTION11PURPOSETHEPURPOSEOFTHISBUSINESSPROPOSALISTOOFFERTOWELS,UNDERWEAR,SOCKS,HOMEFURNISHINGSUPPLIES,MAN,WOMANTOWEL,CHILDRENTOWEL,ANDBATHTOWELTOPEOPLEINTHE

8、CENTREOFZHUJICITY12BACKGROUNDTHEPROPOSALDISCUSSESTHEPOSSIBILITYANDEXISTENTPROBLEMSOFOPENINGSUCHAPROFESSIONALGRACETOWELEXCLUSIVESHOPINZHUJICITY,ASWELLASTHEEXPECTEDSCHEDULEOFTHEPROJECTIMPLEMENTATIONTHEMANAGEROFTHEPROJECTHASCARRIEDTHOROUGHINVESTIGATIONBEFORESTARTINGTHEPROJECTSOTHATMUCHDETAILEDINFORMATI

9、ONABOUTTHEPROJECTWASCOLLECTED13SCOPEITWILLOCCUPYANAREAOF50SQUAREMETERS,MAINLYSPECIALIZINGINSELLINGTHETOWELS,UNDERWEAR,SOCKS,HOMEFURNISHINGSUPPLIES,MAN,WOMANTOWEL,CHILDRENTOWEL,BATHTOWELSWEWILLALSOEMPLOYMANYPROFESSIONALSTAFF,ANDPROVIDETHEGOODSERVICEFORTHECUSTOMERS14PROBLEMSTATEMENTINORDERTOSOLVETHEPR

10、OBLEMS,ASURVEYOFCUSTOMERSWASCONDUCTEDTHROUGHINTERVIEWANDFOCUSGROUPDISCUSSIONIINVESTIGATEDTHESTRUCTUREOFTHECUSTOMERFOCUSGROUPS,ANDALSOLISTENEDTODIFFERENTCUSTOMERSEXPECTATIONS,VIEWSANDNEEDSANDSOONANDTHEMAINPROBLEMSTATEMENTINCLUDES1WHATARETHEADVANTAGESANDDISADVANTAGESINOPENINGAGRACETOWELEXCLUSIVESTOREI

11、NZHUJI2HOWTOIMPLEMENTTHEOPENINGPROJECT2FINDINGS湖州职业技术学院毕业设计（论文）第2页共16页21EXTERNALENVIRONMENTANALYSIS211OPPORTUNITIESTHEREAREMORETHAN1MILLIONPEOPLEINTHECITYTHECITYISVERYPROSPEROUSANDLIVELYSINCECHINAJOINEDTHEWTO,CHINAALSOHASINTEGRATEDINTOTHEWORLDECONOMYALONGWITHTHEDEVELOPMENTOFTHEECONOMYMOREANDMOREPEOP

12、LEBEGINTOPAYCLOSEATTENTIONTOTHEQUALITYOFTHEPRODUCTFLAGSHIPSTOREHASBECOMEMOREANDMOREPOPULARBECAUSETHEPEOPLEAREMUCHEAGERTOHAVETHEPROFESSIONALSERVICESTHEGRACETOWELEXCLUSIVESTOREISSUCHACENTEROFFERINGPROFESSIONALSERVICES212THREATSATPRESENT,THEPRICEOFHIGHGRADETOWELAREVERYHIGH,ALOTOFPEOPLECANTAFFORDITITWIL

13、LBEVERYDIFFICULTTOCUTTHEPRICEINASHORTTIMETHEREAREMANYSUPPLIESWHOLESALESHOPINZHUJI,INTHATTIME,MYSHOPWILLFACEAGIANTPRESSUREANDINORDERTOATTRACTMORECUSTOMERS,IHAVETOREDUCETHEPRICETHISISMYFIRSTTIMETORUNTHESHOP,ILACKINTHEEXPERIENCEANDKNOWLEDGEWHATSMORE,IAMJUSTGRADUATEDFROMTHECOLLEGE,IHAVENOMUCHMONEYMANYPE

14、OPLEDIDNOTHAVETHEHABITTOBUYTHETOWELINTHEEXCLUSIVESTORE213INVESTIGATIONRESULTSIHAVEINVESTIGATEDSOMEPOTENTIALCUSTOMERSTHEYCOMPLAINEDTHATTHEPRESENTBUSINESSHOURSARERATHERSHORTMOSTCUSTOMERSWOULDPREFERTOVISITTHETOWELEXCLUSIVESTOREDURINGTHEIROFFWORKHOURSITKEEPSTHEMALOTOFTIMETOWAITFORTHECONSULTANTSERVICESFO

15、RTHENUMBEROFPROFESSIONALASSISTANTSISNOTENOUGHALSOTHEPRICEOFSOMEPRODUCTSISTOOHIGHFORORDINARYPEOPLE22INTERNALENVIRONMENTANALYSIS221STRENGTHSTHEGRACETOWELEXCLUSIVESHOPHASBRANDNEWOPERATINGCONCEPTANDMODEINSELLING湖州职业技术学院毕业设计（论文）第3页共16页GREENFOODPRODUCTS,OFFERINGHIGHGRADECONSUMPTIONSERVICESANDSELLINGPRODUC

16、TSANDPROVIDINGCONSULTINGSERVICESCUSTOMERSWILLKNOWMUCHMOREABOUTTHEPRODUCTSAFTERENJOYINGOURCONSULTINGSERVICESANDTHEYWILLFEELWILLINGTOBUYOURPRODUCTSINTHEPASTYEARS,PEOPLEBUYSOMETOWELSFROMSUPERMARKETSINFACT,THEYDIDNTGETPROFESSIONALINTRODUCTIONANDTHESPECIESAREVERYLIMITEDNOW,GRACETOWELPROVIDETHEPROFESSIONA

17、LSERVICEANDHIGHQUALITYFOOD,WHICHWOULDATTRACTMORECUSTOMERSITALSOVERYCONVENIENTFORPEOPLETOCHOSE,BECAUSETHEPRODUCTSARECLASSIFIEDWEPURCHASESPRODUCTSDIRECTLYFROMTHECOMPANY,SOWECANOFFERLARGERDISCOUNTSTOTHECUSTOMERSOURPRODUCTSWILLBECOMEMUCHCHEAPERTHANTHEMARKETOURSHOPISNEARTHESCHOOL,WHICHMAKESITPOSSIBLETOAT

18、TRACTMANYMOREWHITECOLLARPARENTSMYSHOPISINTHECENTEROFZHUJICITY,WHICHMAKESITPOSSIBLETOATTRACTALARGENUMBEROFCUSTOMERS222WEAKNESSASTHEFIRSTEXCLUSIVESHOPINZHUJI,THEGRACETOWELEXCLUSIVESHOPISLACKOFCERTAINEXPERIENCESINEXPLORINGTHEMARKETTHETARGETCUSTOMERSAREMAINLYTHEPEOPLEINMIDDLEANDHIGHLEVELINCOMEAFTERALL,T

19、HESEPERSONSACCOUNTFEWINTHEALLTHEHIGHRENTOFTHEPREMISESANDHIGHWAGESMAKESTHEPRICESOFOURSERVICESANDPRODUCTSATTHEHIGHSIDETHEMANAGERISANEWCOLLEGEGRADUATEWHOLACKSEXPERIENCEOFRUNNINGSUCHACENTER23FINANCIALREPORT231COSTBREAKDOWNTHENEWPREMISESWOULDTAKEANAREAOF50SQUAREMETERSANDWILLCOSTRMB24,000TORENTEACHYEARDEC

20、ORATIONTHELABORCOSTSANDTHEPURCHASEOFBUILDINGMATERIALSFORTHENEWEXPERIENCECENTER湖州职业技术学院毕业设计（论文）第4页共16页WOULDBERMB6,400LABORCOSTSRMB1,500FLOORINGRMB1,000WINDOWSRMB1,200CEILINGRMB600PAINTRMB900LIGHTINGRMB700TOOLSRMB500EQUIPMENTTHECOSTOFEQUIPMENTSINTHEGREENFOODSHOPWOULDBE9,600RMBCOMPUTERRMB4,000STORAGERA

21、CKSRMB2,000POSRMB3,000AIRCONDITIONERSRMB3,000HANDTRUCKRMB200ARMCHAIRSRMB200SANITARYAPPLIANCERMB200BUDGETTHEANNUALINCREASEINTHEOPERATINGBUDGETWOULDBERMB4,100WAGESRMB1,800EQUIPMENTMAINTENANCERMB800WATERELECTRICITYFEESRMB500CONTINGENCYALLOWANCERMB1,000232BENEFITSINTHEFIRSTYEAR,WEONLYNEEDTORAISEOURPOPUL

22、ARITYANDTRYTOCONTROLCAPITALLOSSINTHESECONDYEAR,WESHOULDMAINTAINTHEEXPENSESATACERTAINLEVELANDTRYOURBESTTORAISEPROFITSBY10,ANDINTHEFOLLOWING4YEARSWELLTRYTOGETA2RAISEINTHEPROFITPERYEAR24RISKSMANAGEMENT241RISKSONEHAND，GRACETOWELEXCLUSIVESHOPISANEWCONCEPTFORMOSTCUSTOMERS,EVENTHOUGHTHEREISABRIGHTFUTURE,WE

23、NEEDTOINPUTALOTTIMEANDENERGYDURINGTHISPERIODONTHE湖州职业技术学院毕业设计（论文）第5页共16页OTHERHAND,THESTUFFOFTHESTORENEEDKNOWBOTHMARKETINGKNOWLEDGE,ITMAKESTHEINTERVIEWMUCHMOREDIFFICULT242RISKSMANAGEMENTACCORDINGTOTHERISK,WETAKEMEASURESASFOLLOWSADSCAMPAIGNSARENEEDEDINORDERTORAISETHEPOPULARITYOFGRACETOWELEXCLUSIVESHOP

24、TOMAKEOURSTUFFSPROFESSIONALTHROUGHSTUFFTRAINING25DETAILEDSTRATEGIES,ACTIVITIESANDSCHEDULEITWILLTAKE12WEEKSTOCARRYOUTTHEPROJECTBYTHEENDOFWEEKONEIDENTIFYANDNEGOTIATETHERENTALOFTHENEWPREMISESSIGNTHECONTRACTTOUSEITBYTHEENDOFWEEKTWODESIGNTHEGREENFOODSHOPLAYOUTBYTHEENDOFWEEKTHREESIGNTHECONTRACTWITHTHEDECO

25、RATIONCOMPANYTODECORATETHENEWSHOPORDERNEWSTORAGERACKS,EQUIPMENTANDFURNITUREBYTHEENDOFWEEKFOURSTARTDECORATINGTHESHOPBYTHEENDOFWEEKFIVETHISWEEKISALSODECORATINGTHESHOPANDINTHESAMETIME,HIRINGTHENEWSHOPASSISTANTSBYTHEENDOFWEEKSIXORDERTHEGREENFOODPRODUCTSANDSOMENEEDEDSHOPEQUIPMENTINWEEKEIGHTSTARTTRAININGT

26、HENEWSHOPASSISTANTSINTHESAMETIME,PUBLICIZEONZHUJIDAILYPAPEROFTHEGRACEEXCLUSIVESHOPOPENING湖州职业技术学院毕业设计（论文）第6页共16页BYTHEENDOFWEEKTENCHECKANDACCEPTTHEDECORATIONPROJECTBYTHEENDOFWEEKELEVENGETTHENEWEQUIPMENTDELIVEREDANDINSTALLEDINSTALLTHESTORAGERACKSANDFURNITUREINTHENEWSHOPCLEANTHENEWSHOPGETTHEGREENFOODPR

27、ODUCTSDELIVEREDANDPUTONTHESTORAGERACKSINWEEKTWELVEHOLDTHEOPENINGCEREMONY3CONCLUSIONACCORDINGTOTHEABOVEANALYSIS,IBELIEVETHATTHEOPENINGOFGRACETOWELEXCLUSIVESHOPWOULDNOTONLYMEETCUSTOMERSDEMANDSBUTALSOMEETTHEIRDESIRETOENJOYABETTERLIFESINCEGRACETOWELEXCLUSIVESHOPWILLBETHEFIRSTPROFESSIONALGREENFOODSHOPINZ

28、HUJI,IBELIEVETHATITWILLBEWARMLYWELCOMEDBYTHECUSTOMERSIWOULDLIKETOMEETWITHSUPERVISORANYTIMETHISWEEKTODISCUSSTHISPLANANDWILLBEREADYTOEXPLAINANYDETAILSORTOPROVIDEANYINFORMATIONTHATTHESUPERVISORMAYNEEDALSO,IWOULDLIKETOINTRODUCETHEMANAGEMENTOFTHEGRACETOWELEXCLUSIVESHOPTOTHESUPERVISORONLYIFHEORSHEWANTS湖州职

29、业技术学院毕业设计（论文）第7页共16页REFERENCES1马修里科尔德商业计划书英语写作规范M北京经济科学出版社，2006年1月2英语专业毕业项目设计教程，顾月秋主编，中国商业出版社，出版时间2003年9月3创业计划书，BLACKWELL著，机械工业出版社，出版时间2009年3月4商务项目设计指南，张海波著，暨南大学出版社，出版时间2009年12月5商务项目管理，张照贵著，西南财经大学出版社，出版时间2010年3月湖州职业技术学院毕业设计（论文）第8页共16页PROCESSREPORT1ANALYSISOFTHEBUSINESSTHECURRENTSTATEOFTHEBUSINESSTHE

30、GRACETOWELEXCLUSIVESHOPWILLOPENINGATTHECENTREOFZHUJICITY,MAINLYSALESTOWELS,UNDERWEAR,SOCKS,HOMEFURNISHINGSUPPLIESITISLOCATEDINTHEDOWNTOWN,THECENTEROFTHECITY,ANDCANATTRACTALARGENUMBEROFCUSTOMERSWITHTHEIMPROVEMENTOFPEOPLESLIFE,MOREANDMORECITIZENSARECHOOSINGTHEHEALTHYANDGREENLIVE,SO,THEGRACETOWELISTHEB

31、ESTCHOICEFORTHEMSOFAR,THEREISNOSUCHAEXCLUSIVESHOPINTHECENTREOFTHECITYITISAGOODCHANCETOMAKEPROFITSITISTIMETOOPENASHOPBEFOREOTHERSHOPSOPENINGITHINKTHATOPENINGTHEGRACETOWELEXCLUSIVESHOPISAVERYPROMISINGBUSINESSFIRST,ITCANIMPROVETHEQUALITIESOFPEOPLESLIFEANDENJOYMENTSSECOND,PEOPLEWILLPAYMOREATTENTIONTOTHE

32、DAILYSUPPLIESITHINKTHEMAINPURPOSEOFOPENINGTHEGRACETOWELEXCLUSIVESHOPWILLENJOYAHIGHTURNOVERRATECURRENTBUSINESSANALYSISTHEMAINBUSINESSOFTHESHOPISSELLINGTOWELSWESPECIALIZEDINDIFFERENTKINDSOFTOWELSPRODUCTSTOWELS,UNDERWEAR,SOCKS,HOMEFURNISHINGSUPPLIES,MAN,WOMANTOWEL,CHILDRENTOWEL,BATHTOWELANDSOONSERVICES

33、OURPROFESSIONALSTAFFWILLPROVIDETHEBESTQUALITYANDTHEMOSTFASHIONABLEBRANDTOWELSFORCUSTOMERS,ANDYOUCANGETSUGGESTIONSFROMOURSTUFFTHESHOPALSOTAKESORDERSFROMTHECUSTOMERSWHOCANNOTFINDTHECOMMODITIESTHEYNEEDINTHESHOPORDINARYRESIDENTSANDHOUSEWIFE湖州职业技术学院毕业设计（论文）第9页共16页PROCESSREPORT2CUSTOMERPROFILECUSTOMERCOMP

34、LAINTSANDUNSATISFIEDREQUESTSWITHTHEDEVELOPMENTOFECONOMY,MOREANDMOREPEOPLEINZHUJIBEGINTOVALUETHEIRLIVESTHEGREENCOMMODITIESENJOYINGREATPOPULARITYDUETOLACKOFMONEYANDEXPERIENCE,OPENINGTHESHOPMAYMEETSOMEPROBLEMSTHEREFORE,CUSTOMERSOFTENEXPRESSTHEIRDISSATISFACTIONTHEIRMAINCOMPLAINTSAREASFOLLOWS1THEGRACETOW

35、ELEXCLUSIVESHOPISTOOSMALLTHEYOFTENHAVETOSQUEEZEINTOITTOFINDTHEPRODUCTTHEYNEED、2、THETYPEOFPRODUCTISTOOFEW，、SOMEPEOPLECANTFINDTHEITEMWHICHTHEYWANTSOMECUSTOMERSSAYCERTAINPRODUCTSPRICEISALITTLEHIGH3、TWOSHOPASSISTANTSARENOTENOUGH,SOCUSTOMERHAVETOWAITINALONGQUEUETOPAYTHEMONEY4、THEPACKINGMETHODCOULDBEBETTE

36、R5、THEPRODUCTSARETOOEXPENSIVECUSTOMERPROFILESTHEMAJORITYOFTHECUSTOMERSOFTHESHOPAREPEOPLESINMIDDLEORHIGHLEVELINCOMETEACHER,DOCTOR,WHITECOLLAR,BUSINESSMANWHOACCOUNTFOREIGHTYPERCENTOFTHETARGETPOPULATIONTEACHERHAVEENOUGHTIME,SUCHASEACHWEEKEND,WINTERHOLIDAYANDSUMMERHOLIDAY,DURINGTHISTIME,THEYWILLSPENDSOM

37、ETIMETOGOSHOPPINGTHEYHAVERECEIVEDAHIGHEDUCATION,SO,THEYKNOWTHEVALUEOFGREENPRODUCTSTHEDOCTORATTENTIONTOTHEHEALTHVERYMUCH,SO,THEYPREFERTOBUYGREENPRODUCTSWHITECOLLAR,WHOHAVEAHIGHSALARY,SOTHEIRLIVINGSTANDANDLIVINGQUALITYBECOMEMOREANDMOREHIGH。BUSINESSMANHASENOUGHMONEY,SOTHEYWANTTOOWNHIGHQUALITYLIFETHEGRE

38、ENTOWELISTHEIRBESTCHOICEOTHERCUSTOMERSINCLUDEOLDPEOPLEANDSTUDENTSORDINARYRESIDENTSANDHOUSEWIFE湖州职业技术学院毕业设计（论文）第10页共16页PROCESSREPORT3FOCUSGROUPSREPORTFOCUSGROUPSTOGETACLEARERIDEAOFTHEVIEWSANDOPINIONOFCUSTOMERS,THREEFOCUSGROUPSWEREORGANIZEDTHEFOCUSGROUPSWEREASFOLLOWS10WHITECOLLARSWHITECOLLARHAVEAHIGHW

39、AGE,THEYCANWITHSTANDTHECONSUMPTIONLEVELISVERYHIGH,THEYPURSUETHEBRANDTHROUGHACOMPARISON,THEYBELIEVEINTHEPOWEROFBRANDS,THEIRLIFEQUALITYISRELATIVELYHIGH,THEYWILLDIVIDETHETOWELSINTOSEVERALKINDSWHICHTHEYNEED10TEACHERTHETEACHERSCULTURELEVELISHIGH,THEYHAVEGOODCOGNITIVEABILITYONBRAND,THEIRINCOMEISRELATIVELY

40、STABLE,THEMOSTIMPORTANT,THEYHAVECERTAINPROMOTIONABILITYANDPOWEROFPERSUASIONABASICLISTOFQUESTIONSWASPREPARED,BUTTHEDISCUSSIONSWITHEACHFOCUSGROUPWEREALLOWEDTOBEFREEANDOPENQUESTIONSWHENYOUFIRSTCOMETOTHEGRACETOWELEXCLUSIVESHOP,WHICHATTITUDEDOYOUHOLDDOYOULIKEOURSERVICESPRODUCTSINTHEGRACETOWELEXCLUSIVESHO

41、PDOYOUTHINKTHESHOPASSISTANTSAREHELPFULHOWOFTENDOYOUVISITHOWDOYOUFEELEACHTIMEYOUVISITTHEGRACETOWELEXCLUSIVESHOPWHATDOYOUTHINKOFTHEPRICESOFTHEGRACETOWELEXCLUSIVESHOPOFFERSWHATADDITIONALSERVICESWOULDYOULIKETOHAVEINTHISSHOPWHATMOSTOFTENDISAPPOINTSWHENYOUCOMETOTHECOSMETICSSHOPWHATDOYOUTHINKOFTHEBUSINESSH

42、OURSATPRESENTDOYOUGETANYSUGGESTIONSTOTHEGRACETOWELEXCLUSIVESHOPTHERESPONSESTOTHEQUESTIONSWEREPOSITIVEANDCONSTRUCTIVETOTHEGRACETOWELEXCLUSIVESHOPFURTHERDEVELOPMENT湖州职业技术学院毕业设计（论文）第11页共16页PROCESSREPORT4SWOTANALYSISSTRENGTHSTHEGRACETOWELEXCLUSIVESHOPHASBRANDNEWOPERATINGCONCEPTANDMODEINSELLINGTOWELS,PRO

43、VIDINGTHESELLINGSERVICESANDCONSULTINGSERVICESCUSTOMERSWILLKNOWMUCHMOREABOUTTHEPRODUCTSAFTERENJOYINGOUREXPERIENCESERVICESANDTHEYWILLFEELWILLINGTOBUYOURPRODUCTSWEPURCHASESPRODUCTSDIRECTLYFROMTHEGENERALCOMPANY,SOWECANOFFERLARGERDISCOUNTSTOTHECUSTOMERSOURSHOPISNEARTHEMARKETINGANDCLOTHINGSTORE,WHICHMAKES

44、ITPOSSIBLETOATTRACTMANYMOREBEAUTYCONSCIOUSPEOPLEWEAKNESSESTHESHOPISNOTVERYBIG,SO,THENARROWSPACECONSTRAINSTHESHOPFROMINCREASINGSTOCKANDFROMOFFERINGMORESERVICESCUSTOMERSOFTENDONOTHAVEMUCHCHOICEWHENCHOOSINGTHERENTOFTHESHOPINZHUJICITYISHIGHERTHANSUBURBANDISTRICTANDTHESALARYISALSOHIGHSO,THECOSTISRATHERHI

45、GHSOFAR,THEREISNOSUCHAEXCLUSIVETOWELSHOPINZHUJI,SO,THEREHASNOEXPERIENCEFORREFERENCEIMJUSTTHENEWPEOPLEOFATYPEANDKNOWLITTLEABOUTTHETOWELSTHETARGETCUSTOMERSAREMAINLYTHEPEOPLEINMIDDLEANDHIGHLEVELINCOMEAFTERALL,THESEPERSONSACCOUNTFEWINTHEALLOPPORTUNITIESTHEREAREMORETHANONEMILLIONPEOPLEINCOUNTYWITHTHEDEVE

46、LOPMENTOFTHEECONOMYOFZHUJI,MOREANDMOREPEOPLEHAVEMONEYTOBYHEALTHYPRODUCTTHEGREENPRODUCTSARETHEBESTCHOICEFORTHEMEXCLUSIVESTOREHASBECOMEMOREANDMOREPOPULAR,BECAUSETHEPEOPLEAREMUCHEAGERTOHAVETHEPROFESSIONALSERVICESISSUCHACENTEROFFERINGPROFESSIONALSERVICESTHREATSTHEPRICEAREVERYHIGH,ALOTOFPEOPLECANTAFFORDI

47、TTHISISMYFIRSTTIMETORUNTHESHOPILACKINTHEEXPERIENCEANDKNOWLEDGEWHATSMORE,IAMJUSTGRADUATEDFROMTHECOLLEGE,IHAVENOMUCHMONEY湖州职业技术学院毕业设计（论文）第12页共16页SOMEONEMAYOPENASAMESHOPINZHUJI,INTHATTIME,MYSHOPWILLFACEAGIANTPRESSUREANDINORDERTOATTRACTMORECUSTOMERS,IHAVETOREDUCETHEPRICE湖州职业技术学院毕业设计（论文）第13页共16页PROCESSRE

48、PORT5ACTIONPLANACTIONPLANITWILLTAKE12WEEKSTOIMPLEMENTTHEPROJECTWHENITHASBEENAPPROVEDBYTHEENDOFWEEKONEIDENTIFYANDNEGOTIATETHERENTALOFTHENEWPREMISESSIGNTHECONTRACTTOUSEITBYTHEENDOFWEEKTWODESIGNTHESHOPLAYOUTBYTHEENDOFWEEKTHREESIGNTHECONTRACTWITHTHEGRACETOWELIMPORTEXPORTCO,LTDCOMPANYTODECORATETHENEWSHOP

49、ORDERNEWSTORAGERACKS,EQUIPMENTANDFURNITUREBYTHEENDOFWEEKFOURSTARTDECORATINGTHESHOPBYTHEENDOFWEEKFIVETHISWEEKISALSODECORATINGTHESHOPANDINTHESAMETIME,HIRINGTHENEWSHOPASSISTANTSBYTHEENDOFWEEKSIXORDERTHEDIFFERENTKINDSOFTOWELSANDSOMENEEDEDSHOPEQUIPMENTINWEEKEIGHTSTARTTRAININGTHENEWSHOPASSISTANTSINTHESAMETIME,PUBLICIZEONZHUJIDAILYPAPERTHEGRACETOWELEXCLUSIVESHOPOPENINGTHECOMPANYHASINVESTEDADVERTISINGONCCTVANDHUNANTVANDSOON,ANDASKXUJINGLEITODOTHESPOKESPERSONWITHHERPERSONALIMAGEANDPOPULARITY,THEGRACEWASWELLKNOWNBYEVERYFAMILYMAKESBYTHEENDOFWEEKTENCHECKANDACCEPTTHEDECORATIONPROJECTBY