建立小世界儿童玩具店项目建议书.doc

1、SETTINGUPTINYWORLDCHILDRENSTOYSTOREPROJECTSUBMITTEDTOMRMANAGERPERSONALBUSINESSDEPARTMENTPINGZHOUBRANCHOFFICEBANKOFCHINAPREPAREDBYTEL13X2X77X49XEMAIL3X924X47XQQCOMDATENOVEMBER20,2014TABLEOFCONTENTSINTRODUCTION1OPPORTUNITIES2STRENGTHS2PREMISES2FACILITIES2SERVICE3COSTBREAKDOWN34BENEFITS4SCHEDULE5RISKAN

2、DMANAGEMENT5CONCLUSION5APPENDICES1ANALYSISOFTHEBUSINESS672CUSTOMERPROFILES83FOCUSGROUPS94SWOTANALYSIS105SMART116ACTIONPLAN127ACTIVITYCHART13148COSTSBREAKDOWN15169RISKANALYSISANDMANAGEMENTPLAN1710LOGICALFRAMEWORKOFTHEPROJECT18191PROPOSALFORSETTINGUPTINYWORLDCHILDRENSTOYSTOREPROJECTINTRODUCTIONCHINESE

3、ISACOUNTRYWITHALARGEPOPULATION,ANDTHEBIRTHNUMBERBASEISTHEREFORELARGETHENUMBEROFCHILDRENANDBABIESUNDERTHEAGEOF14ISCLOSETO3HUNDREDMILLION,WHICHACCOUNTSFORALMOST25OFTHEPOPULATIONINCHINAACCORDINGTOTHECITYBUREAUOFSTATISTICS,THEREARE25MILLIONCHILDRENINTHECITYOFSANSHAN,CONSTITUTINGALARGEGROUPOFTOYCONSUMPTI

4、ONCHILDRENMAKEUPALARGEGROUPOFTOYSCONSUMPTIONMORETHAN80OFPARENTSTHINKTHETOYISANIMPORTANTSOURCEOFCHILDRENSHAPPINESS,WHICHMEANSTHEYAREREADYTOINVESTINTOYSMOSTPARENTSDONOTALLOWTHEEXPENSEONATOYTOGOBEYOND100YUAN,THINKINGTHEREISNONEEDTOBUYTOOEXPENSIVEONEBECAUSETHECHILDRENWILLTHROWITAFTERPLAYINGITFORAMOMENTT

5、HEYOFTENHAVEALIMITEDCAPACITYOFECONOMYHOWEVEROTHERPARENTSSAYTHEYMUSTBUYGOODQUALITYTOYSFORTHEIRCHILDREN,BECAUSETHECHILDRENOFTENLIKETOPUTITINTOTHEIRMOUTH,ANDTHEGOODTOYSCANENSURETHECHILDRENSSAFETYTHETOYSHAVESIGNIFICANTPRICEDIFFERENCESINTHEMARKETSOWEDONTHAVETOCHOOSETHEMOSTEXPENSIVE,BUTAREASONABLEONEFORCH

6、ILDRENWEPLANTOSETUPTINYWORLDCHILDRENSTOYSTOREINSANSHANDISTRICTBETWEENSANSHANPRIMARYSCHOOLANDKINDERGARTENACCORDINGTOCOMPREHENSIVEMARKETINGRESEARCH,THENEWTOYSTOREWILLSURELYOFFERGOODQUALITYPRODUCTSANDEXCELLENTSERVICESTOSATISFYTHECUSTOMERSNEEDS,INCREASINGTHEREVENUESANDPROFITANDIMPROVINGTHEFINANCIALSITUA

7、TIONBYCOLLECTINGINFORMATIONANDINVESTIGATINGTHEMARKETWEHAVELEARNEDABOUTPEOPLESNEEDS,COMPLAINTSANDSUGGESTIONSSOADECISIONHASBEENMADEAFTERCAREFULCONSIDERATIONOPENINGATOYSTORETHATOFFERSVARIOUSTOYSWHICHCANMEETALLKINDSOFCHILDRENNEEDS,WHILETHEPRICEISREASONABLETHESTOREWILLBEMOREPOPULARAMONGTHECHILDRENANDPARE

8、NTSTHELOCATIONISQUITEGOOD,WHERETHEREISAHEAVYFLOWOFCHILDREN,WHOWILLBEOURPOTENTIALCUSTOMERSINADDITION,THEREAREMANYOTHERADVANTAGES,SUCHASTRANSPORTATION,BUSINESSATMOSPHERE“SERVEYOU,SATISFYYOU”ISOUREVERLASTINGTENETWEWILLTRYOURBESTTODOWELLINEVERYASPECT2FINDINGSOPPORTUNITIESTHETOYSSTOREISINURBANAREAS,COVER

9、INGANAREAOFABOUT80SQUAREMETERS,WEHAVETHEFOLLOWINGFAVORABLEOPPORTUNITIESONLYONETOYSSTOREINSANSHANAREASALOTOFCHILDRENLIVINGAROUNDTHEPREMISESLOTSOFCHILDRENPLAYINGINTHEPARKASTEADYSUPPLYOFTOYSSTRENGTHSIHAVE3YEAREXPERIENCEINCHILDRENSTOYSSHOPAND5YEAREXPERIENCEINMARKETINGTRANSPORTATIONISVERYCONVENIENT,BECAU

10、SEOFITSLOCATIONTHESHOPISLOCATEDBETWEENTHESUPERMARKETANDTHEKINDERGARTEN,THEPLAYGROUND,ANDTHEREISAHIGHFLOWOFCUSTOMERTRAFFICTHEREISLARGEPARKINGLOTNEARBYTHEREAREALOTOFCHILDRENAROUNDTHEPREMISESWEWILLBEABLETOPURCHASETOYSDIRECTLYFROMTHEFACTORYWHICHWILLGUARANTEETHEQUALITYOFPRODUCTSPREMISESWEPLANTOSETUPCHILD

11、RENSTOYSTOREINSANSHANDISTRICTBETWEENSANSHANPRIMARYSCHOOLANDKINDERGARTEN,ANDHAVETHEFOLLOWINGFEATURESPEOPLECANGETGREATPRICESANDQUALITYINOURSTORETHEROOMISSPACIOUSANDITCOULDALLOWCHILDRENTOPLAYTHEREAREALOTOFCHILDRENAROUNDTHEINTERIORDECORATINGISFASHIONABLEANDCOMFORTABLEFACILITIESONECOMPUTERONETELEPHONE/FA

12、XONEPRINTERDESKANDCHAIRSSOMEREPAIRTOOLS3SERVICEWEWILLOFFERSERVICESACCORDINGTOTHEREQUIREMENTSANDSUGGESTIONOFOURCUSTOMERSTHENEWSERVICESAREMAINLYASFOLLOWSOFFERCUSTOMERSMORECHOICESWITHDIVERSESTYLESANDITEMSPROVIDEFREEDELIVERYANDCASHONDELIVERYTOLOCALCONSUMERSREPAIRANYNONINTENTIONALDAMAGEWITHINONEMONTHFREE

13、OFCHARGEALLOWFLEXIBLEPAYMENTSEITHERBYCASHORBYCREDITCARDSCOSTBREAKDOWNRENTALCOSTTHESITEOFSHOPWOULDCOSTRMB30,000TORENTEACHYEARDECORATINGTHEPURCHASEOFDECORATINGMATERIALSANDTHELABOURCOSTSWOULDREACHRMB35,000ITEMNAMEPRICERMBLABORCOST16,000FLOOR6,000CEILING1,500CEMENT500WOOD1,500LIGHTSSTARTTHEBUSINESS15COS

14、TBREAKDOWNACCORDINGTOTHEBUDGET,ABOUTRMB165,000YUANWILLBEINPUTFORTHEPROJECTEXPENSESFORSPECIFICITEMSARELISTEDASFOLLOWSRENTALCOSTTHESITEOFSHOPWOULDCOSTRMB30,000TORENTEACHYEARDECORATINGTHEPURCHASEOFDECORATINGMATERIALSANDTHELABOURCOSTSWOULDREACHRMB35,000ITEMNAMEPRICERMBLABORCOST16,000FLOOR6,000CEILING1,5

15、00CEMENT500WOOD1,500LIGHTS2STARMYOWNBUSINESSSTAFFANDCUSTOMERSOPINIONSSURVEYSUGGESTIONSFROMDIFFERENTCONSUMERSTHEMARKETANDBUSINESSANALYSISAREOBJECTIVEANDCONSTRUCTIVEPURPOSEOROBJECTIVES1TOIMPROVETHECOMPETITIONOFTHESHOP2THEREVENUESANDPROFITWILLINCREASEBY25AND30RESPECTIVELYINTHEFOLLOWINGYEARS3THETURNOVER

16、CANREACHRMB300,000ANDTHENETPROFITWILLBERMB108,000INTHEFIRSTYEARREVENUEANDPROFITFIGURESINCREASEDNUMBEROFCUSTOMERS,STABLECONSUMPTIONGROUPFINANCIALRECORDSESTABLISHEXCELLENTREPUTATIONTHATTHELANDLORDKEEPSTOTHETERMOFTHELEASEOFTHEPREMISESOUTPUTS1OFFERUNIQUESERVICES2THEPREMISE3AFUNCTIONINGGROUPOFBUSINESSCON

17、SULTANTEXISTENCEOFNEWSHOPSERVICESOPERATIONALANDINREGULARUSEREGULARADVICEONSERVICESANDSTOCKCUSTOMERSOPINIONTOTHESERVICEOBSERVATIONSHOPRECORDSTHATTHENEWSALESSTAFFARECOMPETENTANDHONEST19ACTIVITIES1NEGOTIATEWITHTHELANDLORD2DESIGNANDLAYOUTTHENEWSHOP3ORDERNEWFURNITUREANDEQUIPMENT4INSTALLEQUIPMENT5RECRUITA

18、NDTRAINNEWSTAFF6HOLDOPENINGCEREMONY1SIGNTHECONTRACTSWITHLANDLORDANDSIGNEDRENTAL2DESIGNSGIVENTOCONTRACTORS3ORDERPLACEDANDPRODUCTS4JOBOFFERSMADE；5SIGNTHECONTRACTSANDTRAINTHEM6PROMOTETHEOPENINGOFTHESHOPACTIONPLANOFDIARY1THEREARENOINTERRUPTIONSANDDELAYSTODECORATETHESHOP2THECONTRACTORUSESGOODQUALITYMATER

19、IALS3THEREARENODELAYSTOTHEDELIVERYOFTHEPRODUCTSFROMTHECONTRACTORINPUTSSTAFFONESALESPERSONANDONEMAINTENANCEWORKEREQUIPMENTCOMPUTEOFFICEFURNITUREREPAIRTOOLSFINANCIALTOTALRMB200,000INVESTMENTWORKCONTRACTSEQUIPMENTINUSERMB100,000FROMMYSAVINGSRMB100,000LOANFROMTHEBANKRMB50,000LOANFROMMYPARENTSPAYROLLSINVOICESBANKACCOUNT1QUALIFIEDSTAFFARERECRUITED2ORDEREDEQUIPMENTISSUITABLEFORPURPOSESANDDELIVEREDANDINSTALLEDONTIME3THEBANKWILLBEWILLINGTOLENDTHEMONEY