report范文.doc

1、Report on strategic analysis and position of the UK Cooperative GroupExecutive SummaryThis report aims to make a strategic analysis of the UK Cooperative Group. Through the analysis of the external environment, the internal environment, the SWOT analysis and the strategic position, this paper makes

2、some suggestions for the future development of this organization.The report firstly gives the introduction of this papers purpose, then the operation environment this organization works in, the strength, the weakness, the opportunities and the treats it faces are done in the main body part. The stre

3、ngth of it mainly includes the largest geographic coverage, the strong bargaining power resulting from the CTRG and the good market image its value and faith bring. The weakness includes the weakness in the hypermarket and supermarket, the brand position is not so clear and the lack of the range of

4、products. The opportunities include the quick development of the internet and the deceasing affording ability of the customers. The threats consist of the emerging of the online retailing and the penetration of the “big four” into the convenience sector. In the last part, the strategy position of th

5、is organization is suggested based on the previous analysis.After the analysis, this paper thinks that in the austere economy condition of UK, the UK Cooperative Group can use its location advantage and its low cost advantage to compete in the market. At least, at this kind of condition, it can attr

6、act more price sensitive customers and build up its image. As this organization is in the retailing industry and it focuses on the convenience sector which is mainly the price sensitive customers market and providing the satisfied products with the satisfied price fro the customers is their main tar

7、get, so the price leading strategy is the right one for it.Table of content1.0 Introduction .42.0 The strategic analysis of the UK Cooperative Group .42.1 The external environment analysis.52.1.1 Macro environment analysis: PEST model .52.1.2 Industrial analysis: Porters five force model.62.1.3 Comp

8、etitor analysis: Strategic group analysis.72.2 The internal analysis.82.2.1 Resource audit.82.2.2 Value chain analysis .82.2.3 The identification of the core competence.92.2.4 The identification of the important stakeholder.92.3 SWOT analysis.102.4 The analysis of the three possible future strategy

9、choices .103.0 Evaluations and Recommendations of the three strategies .113.1 The evaluations.113.2 The recommendations .124.0 The critical review of the models applied in this report.125.0 Conclusion.136.0 References .14(Words count: 2997) 1.0 IntroductionThe UK Cooperative Group is one of the larg

10、est cooperative retails in the world. It trades in many areas including the food business, retailing, insurance, tourism and so on. After the world financial crisis, in the austere economy conditions, facing severe competition from different aspects, this organization should find its new direction o

11、r better strategy to develop well in the future. This paper aims to make a strategic analysis including the external environment analysis, the internal analysis, the SWOT analysis and the identification and the evaluation of the basic three competing strategies for the organization. After comparing

12、the basic three competing strategies, this paper will combine the special circumstances with the environment analysis to propose a suitable strategy position for this organization. This paper mainly includes four parts. Firstly, it is the introduction part. Secondly, it is the main body of this pape

13、r. In this part, the detailed strategic analysis of this paper will be done which consists of five steps which are external environment analysis, internal analysis, SWOT analysis, strategy position and the evaluation of the strategies. Thirdly, the recommendations will be suggested. Finally, it come

14、s to the conclusion.2.0 The strategic analysis of the UK Cooperative GroupThis part aims to do a complete strategic analysis of UK Cooperative Group. The external environment analysis consists of macro environment analysis using PEST model, industrial analysis using Porters five forces model and the

15、 competitor analysis using the strategic group analysis to identify the relevant competitors (Saplitsa, 2008). Then, the internal analysis of the organization mainly includes the value chain analysis to identify where and how the value is added within this organization. The SWOT analysis includes th

16、e strength, the weakness, the opportunities and the treats of the organization (Miller, 2007). Finally, the identification and the evaluation of the basic competing strategies will be done. 2.1 The external environment analysis2.1.1 Macro environment analysis: PEST modelThe PEST model dive us an ana

17、lysis framework about the macro environment of the organization. These factors generally consist of politics, economical factors, society culture factors, technology factors, environment factors and law factors (Peng et al, 2007).The political factors refer to the impacts the state, the government a

18、nd the local policies make on the organization (Peng (2) the strong bargaining power resulting from the CTRG;(3) the good market image its value and faith bring.Weakness(1) the weakness in the hypermarket and supermarket;(2) the brand position is not so clear;(3) the lack of the range of products.Op

19、portunities(1) the internet development can probably broaden its selling channel;(2) the decreasing of the real affording ability of the customers makes an opportunity for it to provide low-price products.Threats(1) the emergence of the online retailing takes up a part of the market share of the food retail;(2) the possibility of the big fours penetration into the convenience sector.