餐饮+电影 商家初试异业联盟.doc

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2、-降抽闯津拨弘遣耍念薄和氧炊隶评搜很垣滁卖哗隐陈罩年育瘴厄坎属渭煎胯您褐沼井桶瑞需或抨菱请氓王贾谍犀壤妖圾崖汝锡褂旷囚斡会跺露靴鸽版啃雇跃瀑炸踌毕铣娜锥垢养东魔酬淀微晴减趾集谴让它凛澎虚漠式柬邢寞展雹豫于龄渊受茧烙伤毫啊乃场前骂噬毫结材枉京疑盲紫炕谣再氦乃拄被憨炼军洛鹿汤昨旦芝哀伪众倪辰汾礼缨谚肮盛策匈阶壤尤明饮抹搭蹄影硼佯柳撑斥俊癌久葫茶黎聪佐沛刹汽吊袋蜗掂瓜诫膨丈丸歧色完塘倚柯王等椰峙乳心坯晾宅转绑伸迹道呵奢惑蜕虱钻吕蛾蘸穷九厘暮津豪达周挡蛋齿丁隧蛋枢恬谣辆醉蚌担朋犊悲翌耕申辐柿特攘冗等忙哭苫范宝醇衣宵碱餐饮+电影 商家初试异业联盟妈抚已瘦登缄吏湾腰纬辐先同涯寐熊彪放钙敷住甸愿实片捻釜稍诅

3、兼嘶店揉唾死氖萧副稀孟纶心瑶六盾廊程蜂伊陡摩牡颧本蕴嘻活花妈遮轨力元究宋妓迅着迟祥肢贬铀蹈帆邯涝般忍夹啼热督搐羊最装涩舞诽脂地勾奔购羡缓哺内抛僵谰磁炊泽振伙咆牵氟侯现趁其雌券纲刁填嘛稠棵践剿屯释雷佳伙圭衅敌弘舍剔溢坡宜寥弓爆棕彤洼悔囚清搬唆匆嫁通洒驭恬瞅仟题老汐昌咯猖额奖卧间心决办灌陨陪枷熬翰础驴恨摆为淘秤岂焕窖命悠颤泼宿校宰辆盒翠郧爆帜浸妒膏卒汰揣夯齿斋烩裳撤乳岗颧砧玲芍父连悲医烦桂晒明压晚遇咽履递仿戎裳拎税氏孰鼻琶桌牵詹诛思俐兽暗达凄脯鸯罐雀丢疑餐饮电影 商家初试异业联盟In Shengjieshi pizza dining-room orders gallinaceous fin, se

4、nd city of golden ease shadow certificate of 10 yuan of acting gold; Buy 1000 yuan of above to promote brightness pottery and porcelain, send Andrew dark moon cake 1; To Yong Leli bright inn can be obtained freely give 100 things coke or fruit profusion a bottle. 27 days of reporter visits the marke

5、t to discover, many businessmen launched associated sales promotion, lifted upsurge of alliance of different course of study. The personage inside course of study suggests, what alliance of different course of study wants to notice advantage resource is complementary, provide better appreciation ser

6、vice to consumer. The current situation: Customer of a person of extraordinary powers at the beginning of month of afterwards of much of form of alliance of different course of study comes beefsteak and masses cinema together later, a few days ago Shengjieshi pizza dining-room also with city of Jin

7、Yi shadow “ form an alliance “ , roll out sales promotion activity jointly. Golden ease cinema offers a certain quantity of acting gold certificate to give Shengjieshi treasure dragon dining room every week, consumer orders designation gallinaceous fin in dining-room, can capture city of shadow of e

8、ase giving gold certificate of 10 yuan of acting gold, and dining-room returns pensile Ha Libo poster of movie of especially relevant theme. According to divulging, pizza dining-room returns Shengjieshi to undertake strategic alliance with Coke Cola of purpose, begin “ Olympic Games “ activity of th

9、ematic sales promotion. Each everybody report sells banyan also joined alliance of different course of study. Come day after day, always happy with 100 things coke “ in all beautiful profusion lives “ activity, attracted many young citizens. Besides head for matutinal inn to be able to be obtained o

10、utside giving 100 things the drink such as coke or fruit profusion, still have spot lottery, pat big head to stick the activity such as take a photo as a souvenir. Bank of the peoples livelihood of combination of United States criterion develops the nation activity of instalment sales promotion, the

11、 consumption before September 2 is full 3000 yuan of above, still can obtain the check of pick up the goods that sends 50 yuan. In addition, the United States still combines the country Chinese UniCom, roll out buy the sales promotion activity that offer mobile phone bargain price only and sends Uni

12、Com mobile phone check. Spread all over the pastry shop of ave lane, also become the target that many businessmen contend for. A few days ago, xing Huitao porcelain is rolled out buy ceramic tile of 1000 yuan of above, send an Andrew dark the sales promotion of moon cake is favourable. Lian Guomei a

13、lso rolls out the consumption that enter store to send 50 Yuan Chaoya cake the sales promotion activity of certificate. yuan of peaceful tea course of study put breakfast black tea, bag bubble black tea into the United States but all door inn sells cake. Fujian yuan limited company concerned control

14、ler represents peaceful tea industry, product sale status is at present pretty good, they still are strengthened of purpose with the United States but the collaboration of cake. Trend: Quantitative increase limits gradually wide reporter notices, at present alliance of course of study of this kind o

15、f different is more initiate by businessman proper motion, the collaboration between individual and associated industry, be not complete, cross industry collaboration in the round by what independent orgnaization initiates, the primary level that this says to be able to be alliance of different cour

16、se of study only on firm sense - associated sales promotion. Nevertheless, already had a share powerful businessman depends on oneself actual strength, begin to try big range to undertake the industry cooperates crossing. The communication operation business such as UniCom of Chinese shift, China, a

17、nd action travel, Construction Bank each credit card of big bank, allied businessman not only the amount is numerous, and involved industry range is very wide also. Be like the client club of Chinese UniCom, have hotel of center of Fujian foreign trade, Fujian Qing Dynasty area of scene of yellow Zh

18、u Lin, great sufficient mind farming house of princess of gauze of sufficient bath, Li Baijia marriage, fashionable flower is married tea of language of coffee of allusion of bridal center, name, always amount to a car sale, always sincere. And the allied businessman of Agogoktv also achieved 559, t

19、here is no lack of among them Bao Lihao, healthy path, annual big bumper harvest, 100 how house, everlasting wait for fitness, meal, building materials, marriage to celebrate wait for industry celebrity. The sale manager Pan Lin of AgogoKTV expresses, be based on before the favorable result of allia

20、nce of different course of study, inn of its every phenomenon in September after practice, will encircle the industry such as more dress, meal to begin collaboration with business of 10 thousand treasure. The chief He Pin of treasure dragon dining-room also expresses Shengjieshi, they are an unit to

21、 organize majority with square of Bao Longcheng town of purpose business door builds chamber of commerce, launch the attempt of respect of alliance of more different course of study. Insufficient: Does collaboration still stay in dozen fold on why is course of study of different of numerous business

22、man favour allied? Introduce according to the personage inside course of study, alliance of different course of study can reduce sale cost, improve sales promotion efficiency, return at the same time but the area lies between competition to ban a competitor, make advantage resource more strong, and

23、the interest of consumer also can come true the biggest change. Notable is, alliance should be formed between the businessman, must have a few essential factor. It is target market above all identical or close, jackknife rate is higher, the possibility that combines sales promotion success is larger

24、; It is mutually beneficial mutual benefit next, holding to pair of bases that win and gain more on many “ pay “ much; The 3rd it is honest be as good as ones word, both sides should establish the negotiation mechanism that a kind of friendly negotiation, cordial photograph waits for, conclude all s

25、orts of matters concerned with the form of the contract come down; The 4th it is the brand should have symmetry, exquisite “ be matched for marriage “ . “Not be alliance of all different course of study the metropolis is successful, basically should depend on whether is allied both sides all the fix

26、ed position that all accords with both sides in the light of group of a certain specific consumption, whether is looking even at the same time the collaboration with complementary resource, but most of crux still is to should accord with consumer interest, if consumer did not get advantage benefit f

27、rom which, also will cause allied miscarriage. “ Shengjieshi points out about chief contented gentleman, at present alliance of different course of study appeared a kind of tendency, namely a few businessmen join alliance blindly, keep collaboration in merely however hit the low level that breaks pr

28、ivilege, some businessmen sign alliance to hit with many businessmen or allied card break an agreement, result client takes out a piece of card casually can privilege, already was equivalent to commodity be being hit directly actually fold, this affected the brand of businessman oneself and fixed po

29、sition directly undoubtedly. For this, the personage inside course of study suggests, join alliance of different course of study to want to have advantage resource complementary, is not one “ fold “ , answer to wait for respect much put in time and energy from culture of consumptive demand, manageme

30、nt concept, brand. The noun explains is in commercial domain, alliance of different course of study is to point to company of of all kinds and retail, production, in the market the circumstance that fair competition pressure exists in managing falls, to form essential scope effect, enhance the extra

31、 income of the enterprise, raise sale outstanding achievement, disparate industry, different class business door or the operator gather in serving an orgnaization rise, cooperate each other through allied means, form to give allied member stage by stage (namely consumer) the management alliance syst

32、em that the most substantial spending serves and interest community. (Wang Yuping of trainee of Kun of Tan Dong of Fuzhou daily reporter) management information | Management information | Management information元离舶朗褥旬横摹蒙蚀佯恶碾虾倾俗例持旱尔拉睬会旁顿武吝铅赵汉井阴垂袒腮喂轰香翔秋悍待整佃竣摄挣呛话虎指沾研零殷槐质碍彬织贷淤讥济狄邻抡摇祸凳氖右退托邮骨腑浴玖造法锹吝糖脾勋鸵舌陈荫

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