An Analysis of Language Features of English News Headlines【毕业论文】.doc

1、本科毕业设计（20届）英语ANANALYSISOFLANGUAGEFEATURESOFENGLISHNEWSHEADLINESIACKNOWLEDGEMENTSIAMWHOLEHEARTEDLYGRATEFULTOALLWHOHAVEHELPEDMEDURINGMYWRITINGOFTHISTHESISTHEIRKINDNESSANDADVICEHAVEMADETHISWORKPOSSIBLEIWISHTOEXPRESSMYSINCEREGRATITUDETOMYSUPERVISORCHENZHILIE,WHOCLOSELYREADANDPOLISHEDTHEEARLYDRAFTOFMYTHE

2、SIS,ANDGENEROUSLYGAVEMEINVALUABLECRITICISMANDENCOURAGEMENTHISEFFECTIVEADVICE,SHREWDCOMMENTSANDQUICKCORRECTIONSHAVEKEPTTHETHESISINTHERIGHTDIRECTIONIALSOOWEMUCHGRATITUDETOPROFESSORYANGJIE,PROFESSORSHENYUGANG,ANDMANYOTHERS,FROMWHOSETHOUGHTSTIMULATINGLECTURESANDHELP,IHAVELEARNEDALOTTHEYHAVEIMPROVEDMEINL

3、ANGUAGEANDINRESEARCHMETHODOLOGYANDHAVESHOWNMEINTOTHEFASCINATINGWORLDOFENGLISHLANGUAGEIWOULDALSOLIKETOEXTENDMYGRATITUDETOMYCLASSMATESANDFRIENDS,WHOGENEROUSLYGAVEMETHEIRENCOURAGEMENTLASTBUTNOTLEAST,THISTHESISISDEDICATEDTOMYDEARANDLOVELYPARENTS,WHOSETENDERSUPPORTANDDEEPAFFECTIONHAVEACCOMPANIEDANDWILLCO

4、MPANYMEFOREVERIICONTENTSACKNOWLEDGEMENTSICONTENTSIIABSTRACTIV摘要VOUTLINEVI1INTRODUCTION02LITERATUREREVIEWOFTHELINGUISTICSTUDYOFNEWSHEADLINE121OVERSEASRESEARCHESONNEWSHEADLINES122DOMESTICRESEARCHESONNEWSHEADLINES23PROFILESOFENGLISHNEWSHEADLINES331DEFINITIONOFNEWSHEADLINES332FUNCTIONSOFNEWSHEADLINES432

5、1TOSUMMARIZETHENEWSCONTENT4322TOADVERTISEORSELLTHENEWS5323TOEXPRESSTHEEVALUATIONOFNEWS533CLASSIFICATIONSOFNEWSHEADLINES6331CLASSIFICATIONACCORDINGTOTHENATUREOFHEADLINES6332CLASSIFICATIONACCORDINGTOTHEFORMSOFHEADLINES74LANGUAGEFEATURESOFENGLISHNEWSHEADLINES941LEXICALFEATURESOFNEWSHEADLINES9411SHORTWO

6、RDS9412VIVIDVERBS11413NEOLOGISMS1142GRAMMATICALFEATURESOFNEWSHEADLINES12421TENSE13422VOICE14423OMISSION14424PUNCTUATION1543RHETORICALFEATURESOFNEWSHEADLINES16III431ALLITERATION16432METAPHOR16433PUN17434ANTITHESIS185CONCLUSION19WORKSCITED21IVABSTRACTWITHTHEDEVELOPMENTOFMASSMEDIAANDTHEENHANCEMENTOFCUL

7、TURALEXCHANGEBETWEENCHINAANDWESTERNCOUNTRIES,CHINESEREADERSHAVEMOREACCESSTOAUTHENTICENGLISHNEWSFORMNEWSPAPERANDMAGAZINESINENGLISHSPEAKINGCOUNTRIESANEWSPAPERSTORYORREPORTISUSUALLYCOMPOSEDOFTHREEPARTSTHEHEADLINE,THELEADANDTHEBODYOBVIOUSLY,AHEADLINEISANINDISPENSABLECOMPONENTOFANEWSSTORY,WHICHPLAYSANIRR

8、EPLACEABLEROLETHEREFORE,NEWSHEADLINEISDRAWINGMOREANDMOREATTENTIONINTHESTUDYOFMASSMEDIATHISTHESISWILLBECONSTRUCTEDBYTWOPARTSTOANALYZETHEFEATURESOFENGLISHNEWSHEADLINESSPECIFICALLYSPEAKING,THEDEFINITION,REQUIREMENTS,FUNCTIONS,ANDCLASSIFICATIONSAREPRESENTEDINTHEFIRSTPARTINTHESECONDPART,THELANGUAGEFEATUR

9、ESOFENGLISHNEWSHEADLINESINDIFFERENTASPECTSSUCHASLEXICAL,GRAMMATICAL,ANDRHETORICALLEVELSAREEXPLAINEDANDEXAMPLESARELISTEDTOSUPPORTANDANALYZEITKEYWORDSNEWSHEADLINES,LANGUAGEFEATURES,LINGUISTICSV摘要随着全球大众传媒的发展和中西方文化交流的日趋频繁，中国读者有更多的机会接触到英语国家原汁原味的新闻。一篇新闻通常由三个部分组成，即标题，导语和主体。显而易见新闻标题作为不可或缺的一部分，在新闻报道中发挥着其独特的作

10、用。因此，新闻标题在大众传媒方面的研究已经得到了广泛的关注。本文拟从两大部分来对英语新闻标题的特点来进行分析。第一部分是导论部分，介绍了新闻标题的基础知识，其中包括标题的定义，要求，功能和类型。例来谈谈英语新闻标题的定义，要求，功能以及分类。第二部分将文体学的角度分别从词汇，修辞，语法等方面较为深入的讨论了英语新闻标题的语言特点。关键词新闻标题，语言特点,语言学VIOUTLINE1INTRODUCTION2LITERATUREREVIEWOFTHELINGUISTICSTUDYOFNEWSHEADLINE21OVERSEASRESEARCHESONNEWSHEADLINES22DOMESTIC

11、RESEARCHESONNEWSHEADLINES3PROFILESOFENGLISHNEWSHEADLINES31DEFINITIONOFNEWSHEADLINES32FUNCTIONSOFNEWSHEADLINES321TOSUMMARIZETHENEWSCONTENT322TOADVERTISEORSELLTHENEWS323TOEXPRESSTHEEVALUATIONOFNEWS324TOFACELIFTTHEPHYSICALAPPEARANCEOFNEWSPAPERS33CLASSIFICATIONSOFNEWSHEADLINES331CLASSIFICATIONACCORDINGT

12、OTHENATUREOFHEADLINES332CLASSIFICATIONACCORDINGTOTHEFORMSOFHEADLINES4LANGUAGEFEATURESOFENGLISHNEWSHEADLINES41LEXICALFEATURESOFNEWSHEADLINES411SHORTWORDS412VIVIDVERBS413NEOLOGISMS42GRAMMATICALFEATURESOFNEWSHEADLINES421TENSE422VOICE423OMISSION424PUNCTUATION43RHETORICALFEATURESOFNEWSHEADLINES431ALLITER

13、ATION432METAPHOR433PUN434ANTITHESIS5CONCLUSIONSWORKSCITED01INTRODUCTIONWEARENOWINAGREATNEWERATHATINFORMATIONPLAYSAMOREANDMOREIMPORTANTROLEINOURDAILYLIFEWITHTHEBOOMINGCOMMUNICATIONTHEINFORMATIONCARRIEDBYMASSMEDIAISUSUALLYCALLEDNEWSNEWSISAVITALMEANSFORPEOPLETOKNOWTHEOUTSIDEWORLDITTELLSUSTHELATESTTHING

14、STHATHAVEHAPPENEDATHOMEANDABROAD,ENRICHESOURKNOWLEDGE,RENEWSOURUNDERSTANDINGANDADDSTOOURDELIGHTNOWADAYS,NEWSPAPERREADING,WHICHHASBECOMEADAILYMUSTFORMANYPEOPLE,ISWIDELYREGARDEDASAWAYTOENJOYTHEIRRIGHTTOKNOWANDTOKNOWTHERIGHTFORCHINESEPEOPLEWHOWOULDLIKETOREADINENGLISH,NEWSPAPERREADINGCANALSOSERVEASAWAYT

15、OWIDENTHEIRSCOPEOFKNOWLEDGEANDLEARNTHEEVERCHANGINGENGLISHLANGUAGEJOURNALISTENGLISHCANEVENBEFOUNDINSOMETEXTBOOKSORINTHEREADINGCOMPREHENSIONSECTIONOFVARIOUSTESTSSUCHASPOSTGRADUATEEXAMSINCHINA,ANDEVENGREORTOEFLANDMANYCOLLEGESANDUNIVERSITIESHAVETAKENENGLISHNEWSPAPERREADINGASONEOFTHEIROPTIONALCOURSESOMEE

16、VENHAVELISTEDITASAREQUIREDCOURSEALLTHESETELLUSTHATNEWSPAPERENGLISHHASBECOMEMOREANDMOREIMPORTANTITISCOMMONLYRECOGNIZEDTHATITISTHEHEADLINESTHATONEMUSTFIRSTREADBEFOREGOINGTHROUGHTHEWHOLENEWSSTORYITAPPARENTLYSHOWSTHATNEWSHEADLINESPLAYSUCHACRUCIALANDSPECIALPARTINANEWSREPORTPROBABLYCONSIDERINGTHISFACT,MOS

17、TOFTHEPOPULARBRITISHANDAMERICANNEWSPAPERSHAVETHEIROWNTRADITIONSOFHEADLININGTOAVOIDSIMILARITYAHEADLINEISTHEFUNDAMENTALPARTOFANYNEWSITSLANGUAGEFEATURESARESODIFFERENTFROMTHOSEOFNEWSTHATITISOFTENSEENASASPECIALKINDOFSTYLEANDDISCUSSEDSEPARATELYGENERALLYSPEAKING,AGOODHEADLINEISCHARACTERIZEDBYCONCISENESS,OR

18、IGINALITYANDATTRACTIVENESSITISPROBABLYFORTHISREASONTHATBEGINNERSTOJOURNALISTICENGLISHHAVENOIDEAOFWHATTHEREPORTSAYSATTHEFIRSTSIGHTOFITSHEADLINESANDFEELITDIFFICULTTOCOMPREHENDANDTRANSLATETHEHEADLINESBUTIFTHEYGETINTOAFULLKNOWLEDGEOFTHEFEATURESOFENGLISHNEWSHEADLINES,ITWILLNOTBEABIGPROBLEMTOUNDERSTANDAND

19、TRANSLATEENGLISHNEWSHEADLINESTHUSINTHISPAPER,THEPRESENTAUTHOREXPATIATESONTHEBASICPROFILESOFENGLISHNEWSHEADLINESSPECIFICALLYSPEAKING,THEDEFINITION,REQUIREMENTS,FUNCTIONS,ANDCLASSIFICATIONS1AREPRESENTEDINTHEFIRSTPARTANDAWORKINGDEFINITIONISGIVENHEADLINESISALINEORLINESOFCONCISEWORDSOUTSIDEANEWSPAPERREPO

20、RTORARTICLE,USUALLYPRINTEDINLARGEORDIFFERENTTYPEANDDEVISEDTOSUMMARIZEORMAKECOMMENTSONITSCONTENTSINTHESECONDPART,THELANGUAGEFEATURESOFENGLISHNEWSHEADLINESINDIFFERENTASPECTSSUCHASLEXICAL,GRAMMATICAL,ANDRHETORICALLEVELSAREEXPLAINEDANDEXAMPLESARELISTEDTOSUPPORTANDANALYZEIT2LITERATUREREVIEWOFTHELINGUISTI

21、CSTUDYOFNEWSHEADLINESINCETHESPECIALFUNCTIONOFNEWSSTORYINOURSOCIETYCURRENTLY,MANYSCHOLARSFROMALLOVERTHEWORLDHAVEPAIDTHEIRFOCUSONTHESTUDYOFNEWSTHROUGHTHEIRHARDWORKING,THEREHAVEBEENALOTOFVALUABLEINVESTIGATION,THEORIESANDAPPROACHESAPPLIEDFORFURTHERSTUDYINFUTUREMOREOVER,THESTUDYOFNEWSHEADLINEHASBEENATRAD

22、ITIONANDTRENDINTHEREALMOFNEWSRESEARCH,WHICHISBECAUSENEWSHEADLINEISPLAYINGAUNIQUEROLEINTHEWHOLEARTICLENOW,RESEARCHESONNEWSHEADLINESABROADANDATHOMEHAVEMADECONTINUOUSACHIEVEMENTSINVARIOUSASPECTS21OVERSEASRESEARCHESONNEWSHEADLINESFORALONGTIME,THEDISCUSSIONOFNEWSHASBEENTHECENTRALPARTOFMASSMEDIASTUDY,WHIC

23、HHASPENETRATEDINTOTHESTUDYOFMASSCOMMUNICATIONINMASSCOMMUNICATION,THEREARETHREEBASICELEMENTSTHESENDEREXPRESSESANDEDITSAMESSAGEBYTHEMEANSOFMEDIAMEDIUMISTHEDEVICEOFPASSINGTHEINFORMATIONTHROUGHTIMEANDSPACEANDTHERECEIVERISTHEINDIVIDUALTOWHOMTHEMESSAGEISDIRECTEDBELL,1991ACCORDINGTOTHESETHEORETICALBASICS,N

24、EWSHEADLINESARETHEESSENCEOFMESSAGETHATTHESENDERWANTSTOTELLTHEREADERSFROMTHISPOINT,THESPECIALIMPORTANCEOFNEWSHEADLINESISOBVIOUSTOBESEENREGARDINGTOITSSPECIFICANDSPECIALLINGUISTICFEATURES,SIGNIFICANTFUNCTIONSANDSTATUES,ALOTOFSCHOLARSHAVEBEENGREATINTERESTEDINTHERESEARCHOFNEWSHEADLINESFROMTHEANGLEOFLINGU

25、ISTICSEROBERT1933ISAPIONEEROFTHELINGUISTICSTUDYOFNEWSHEADLINESHISBOOK,HEADLINESANDDEADLINESAMANUALFORCOPYEDITORSEMPHASIZESTHEUSAGEOFHEADLINESWRITINGANDDEADLINEWRITINGLINGUISTICRESEARCHONTHENATUREOFNEWSHEADLINESHASBEEN2INCREASINGSINCETHE1980STHEBESTANDMOSTCOMPREHENSIVEWORKISACCOUNTEDTOVANDIJKSNEWSANA

26、LYSISINTHISBOOK,VANDIJKANALYZEDOVER400MILLIONHEADLINESINTHEDUTCHPRESSREPORTINGABOUTANOCCASIONOFRADICALTENSIONBETWEENTHEDUTCHANDIMMIGRANTGROUPSUNDERTHECONTEXTOFDISCOURSEANALYSIS,HEPOINTEDOUT,THECOMPLEXIDEOLOGICALIMPLICATIONOFHEADLINESMEANWHILE,VANDIJK1988HASADVANCEDTHATUNDOUBTEDLY,THEMOSTPROMINENTFEA

27、TUREOFNEWSDISCOURSEISTHEHEADLINESTHEYSUBJECTIVELYEXPRESSTHEMOSTIMPORTANTINFORMATIONOFTHETEXT,THATIS,THEMAINTOPICOFTHESEMANTICMACROSTRUCTURETHEYDEFINETHESITUATIONAND,THUS,PROGRAMTHEREADERWITHAPREFERREDREADINGANDINTERPRETATIONPLANVANDIJK,1988ALLENBELL1991HASDONETHESTUDYINTHEREALMOFMEDIALLANGUAGESINCET

28、HE1970SATFIRSTINNEWZEALANDANDUKRECENTLY,HETURNEDTOTHEMACROLINGUISTICLEVELOFDISCOURSEINTHEMEDIA,DEVELOPINGANANALOGICALFRAMEWORKINHISBOOKTHELANGUAGEOFNEWSMEDIAINHISBOOK,HEMAINLYSTUDIEDHOWTHEHEADLINEMAINTAINSTHEMAJORSTRUCTUREOFTHELEAD,WHICHITSELFKEEPSALMOSTALLTHESTRUCTUREOFSOCIETYANDIDEOLOGICALIMPLICAT

29、ION22DOMESTICRESEARCHESONNEWSHEADLINESTHERESEARCHONNEWSHEADLINESISALSOAFOCUSINCHINAITMAINLYINVOLVESTHEFIELDSOFGENERALLINGUISTICSANDSTYLISTICSINTHE1908SSTYLISTICCHARACTERISTICSOFNEWSWEREFIRSTPOINTEDOUTINTHEBOOK,INTRODUCTIONTOENGLISHSTYLISTICSWANGZUOLIANG，DINGWANGDAO，1987INVARIETIESOFENGLISH,HOUWEIRUI

30、（1988）SUMMARIZEDTHESTYLISTICFEATURESOFENGLISHNEWSHEADLINESFROMTHETYPOGRAPHIC,GRAMMATICALANDRHETORICALANGLESMANYOTHERSCHOLARSHAVEAPPEAREDWITHGREATINTERESTINTHISSTUDYWITHDIFFERENTEMPHASESONCLASSIFICATIONSELECTION,PRACTICALWRITINGSKILLS,ANDTHEORETICALEXPLORATIONOFENGLISHNEWSHEADLINESMEANWHILE,SOMESTUDI

31、ESCANBESEENINSOMEJOURNALISTSIN1994,HUANGWEIHE,PUBLISHED“ANEXPLORATIONTOTYPESANDLINGUISTICFEATURESOFENGLISHHEADLINESIN1995,GUOKECARRIEDONTHECOMPARATIVESTUDYOFFEATURESBETWEENENGLISHANDCHINESEHEADLINESIN2001,SHANGYUANYUANCOMPAREDTHEIMPACTOFVARIABLESOFCONTEXTONBOTHGENERICSTRUCTUREPOTENTIALANDSPECIFICLAN

32、GUAGEEXPRESSIONFROMAFUNCTIONALAPPROACHBYANALYZINGNEWSHEADLINES3MEANWHILE,SOMESTUDIESCANBESEENINSOMEJOURNALISTSIN1994,HUANGWEIHE,PUBLISHED“ANEXPLORATIONTOTYPESANDLINGUISTICFEATURESOFENGLISHHEADLINESIN1995,GUOKECARRIEDONTHECOMPARATIVESTUDYOFFEATURESBETWEENENGLISHANDCHINESEHEADLINESIN2001,SHANGYUANYUAN

33、COMPAREDTHEIMPACTOFVARIABLESOFCONTEXTONBOTHGENERICSTRUCTUREPOTENTIALANDSPECIFICLANGUAGEEXPRESSIONFROMAFUNCTIONALAPPROACHBYANALYZINGNEWSHEADLINESGENERALLYSPEAKING,THESTUDYOFENGLISHNEWSHEADLINESHASPRIMARILYCONCENTRATEDONCOMPOSITION,STYLISTICSANDRHETORICALASPECTSSINCEEARLYDAYSHOWEVER,SCHOLARSANDJOURNAL

34、ISTSHAVETURNEDTHEIRATTENTIONONTHEFURTHERINVESTIGATIONBEHINDTHOSELINGUISTICCHARACTERISTICSTHISTHESISINTENDSTOPROBEINTOTHELANGUAGEFEATURESOFENGLISHNEWSHEADLINESUNDERTHECOMPOSITIONOFTHEFORMERANDLATESTTHEORYFOUNDATION3PROFILESOFENGLISHNEWSHEADLINESFORAPIECEOFNEWS,ITALWAYSCONSISTSOFTHEHEADLINE,THELEAD,AN

35、DTHEBODYASANINDISPENSABLECOMPONENTOFAPIECEOFNEWS,ITNEEDSTOATTRACTREADERSATTENTION,MAKESTHEMCURIOUS,CONVEYSTHEESSENCEOFNEWBODYANDSETSTHEBASICTONEOFTHEWHOLENEWSSTORYINORDERTOFURTHERTHEEXPLORATIONOFENGLISHNEWSHEADLINES,THUS,ITISNECESSARYTOGETOVERTHEESSENTIALSOFNEWSFROMTHEDEFINITION,FUNCTIONREQUIREMENTS

36、ANDCLASSIFICATIONS31DEFINITIONOFNEWSHEADLINESREADINGANEWSPAPERBEGINSFROMTHEHEADLINETHENWHATISAHEADLINEHOWCANWESTUDYONTHEHEADLINESIFWEEVENDONOTKNOWWHATISAHEADLINETHEREARESOMEDIFFERENTVERSIONSOFDEFINITIONOFAHEADLINECOLLECTEDTHENAWORKINGDEFINITIONOFHEADLINESINTHISPAPERISGIVEN新闻工作术语。报刊上新闻和文章的题目，通常特指新闻的标

37、题。制作标题是新闻编辑的主要工作程序之一。报纸编辑部分用标题来概括和评价新闻内容，帮助读者阅读和理解新闻。辞海，1980HEADLINEISAJOURNALISTJARGONITISTHETITLEOFNEWSREPORTOFANARTICLEONNEWSPAPERESPECIALLYNEWSHEADLINEISONEOFTHEMAINPROCEDURESOFNEWSEDITINGHEADLINESAREUSEDTOSUMMARIZEANDADVERTISEOFTHENEWSREPORTTOHELPREADERSTOBETTERUNDERSTANDTHEREPORT4AHEADLINEOFAN

38、EWSPAPERSTORYORARTICLE,USUALLYPRINTEDINLARGETYPEANDDEVISEDTOSUMMARIZE,GIVEESSENTIALINFORMATIONABOUT,ORINTERESTREADERSINREADINGTHESTORYORARTICLETHATFOLLOWS（MERRIAMWEBSTER,EDITION1976）ASWECANSEEFROMTHEABOVE,MOSTOFTHEDEFINITIONSSHARETHEFOLLOWINGTWOPOINTSIEHEADLINESISAJARGONOFTHENEWSPAPERAHEADLINESUMMAR

39、IZESORMAKESCOMMENTSONTHENEWSCONTENTSTHATFOLLOWONTHEBASISOFTHEABOVEDEFINITIONSPROVIDEDBYSOMEAUTHORIZEDFOREIGNDICTIONARIESANDSOMECHINESESCHOLARS,WEGIVEHEADLINESAWORKINGDEFINITIONAHEADLINEISALINEORLINESOFCONCISEWORDSOUTSIDEANEWSPAPERSTORYORARTICLE,USUALLYPRINTEDINLARGEORDIFFERENTTYPEANDDEVISEDTOSUMMARI

40、ZEORMAKECOMMENTSONITSCONTENTSSHANGYUANYUAN,200132FUNCTIONSOFNEWSHEADLINESNEWSSTORIESSHOULDCARRYIMPORTANCE,TIMELINESS,UNUSUALNESSANDINTERESTATATIMEWHENTHEPACEOFLIFEISGETTINGFASTERANDFASTER,EVERYTHINGSEEMSTOBEBIDDINGFORPEOPLESATTENTION,ANDNEWSPAPERSARENOEXCEPTIONSVANDIJK,1988THEREFORE,AHEADLINEMUSTLUR

41、EITSREADERSTOSPENDENOUGHTIMEONTHELEAD,IFNOTTHEWHOLEREPORTSEVENINTHESAMEANDSINGLENEWSPAPER,ABETTERHEADLINEISLIKELYTODRAWMOREATTENTIONTOSPECIFICSTORYFROMAMONGTHEMANYONTHESAMEPAGEAHEADLINE,IFEFFECTIVELYMADE,MUSTMEETTHREEREQUIREMENTSTOCAPTURETHEESSENCEOFTHEEVENT,TOATTRACTREADERSATTENTIONANDTOBEAUTIFYTHE

42、PAGEONWHICHITAPPEARSANDANEFFECTIVEHEADLINEUSUALLYHASTHREECRUCIALFUNCTIONSTOSUMMARIZETHEREPORT,TOADVERTISEORSELLTHENEWSANDTOFACELIFTTHEPHYSICALAPPEARANCEOFNEWSPAPERS321TOSUMMARIZETHENEWSCONTENTAGOODHEADLINECANINFORMREADERSIMMEDIATELYOFTHEGISTOFACCOMPANYINGNEWSNOWADAYSTHETEMPOFLIFEISBECOMINGFASTERANDF

43、ASTER,ANDNOBODYCAN,WHENPICKINGUPAPIECEOFNEWSPAPER,LOOKTHROUGHITTOGETTHEIDEASOFNEWSITISATIMEOFSKIMMINGONESIDEOFASSERTIONINREADINGNEWSPAPERISTOREPRIMANDMODERNPEOPLESSCARCITYOFREADING,BUTTHEOTHERSIDEISTORECOGNIZETHEIRRESIGNATIONTOFLIPPINGTHROUGHPAPERSTHEYJUSTSKIMTHROUGHALTHEHEADLINESONTHENEWSPAPERANDSL

44、OWUPFORTHEEVENTSTHATENCHANTTHEMVANDIJK,1988THISISTHETOPROLEOFHEADLINEAMONGITSFUNCTIONSFOR5EXAMPLES,ITALYTOPULLTROOPSOUTOFIRAQTHETIMES,MARCH16,2005WHENAREADERINTERESTEDINTHESITUATIONINIRAQANDTHEARMYOFITALYBROWSESTHISHEADLINE,HEWILLPAUSEFORMOREINFORMATIONOFTHISNEWSEVENTHOUGHHESKIPSTHEDETAIL,THEHEADLIN

45、EHASTOLDHIMENOUGHOFTHEREPORT322TOADVERTISEORSELLTHENEWSASUCCESSFULHEADLINESHOULDINTERESTTHECASUALREADERTOSUCHANEXTENTTHATHEWILLREADTHEREPORTAHEADLINEWHICHDOESNOTAROUSEINTERESTATFIRSTGLANCEFAILSOFITSPURPOSETHEDETERMININGFACTORASTOWHETHERACERTAINSTORYWILLBEREADORPASSEDBYISUSUALLYTHEHEADLINESTHEREADERS

46、EYESSWEEPRAPIDLYOVERAPAGE,STOPPINGMOMENTARILYATEACHHEADLINEALMOSTINSTANTANEOUSLYTHEREADERDECIDES,FROMTHISBRIEFESTOFGLANCES,WHETHERORNOTHEWILLREADASTORYTHEREFORETHEGOODCOPYWRITERGIVESACONSIDERABLETHOUGHTTOTHEHEADLINEWHICHHEPREPARESFORANYREPORT,LONGORSHORT,TRIVIALORSIGNIFICANT,DULLORINTERESTINGGOODHEA

47、DLINESAREEXCELLENTADVERTISEMENTFORTHESTORIESTHEYARESTRIKINGTHEYCOMPELATTENTIONTHEYAROUSEINTERESTTHEYLEADTHEREADERTOTHEREPORT,WITHOUTTHESLIGHTESTEFFORTONHISPART,WHICHISWHATEVERYGOODHEADLINESHOULDDOINAWORD,AGOODHEADLINESELLSASWELLASTELLSZHANGYANYU,2003323TOEXPRESSTHEEVALUATIONOFNEWSHEADLINESEVALUATENE

48、WSBOTHINTHEMORALANDIMPORTANCEOFNEWSEVENTSFORMTHEIRFIRSTISSUESON,ALMOSTALLTHENEWSPAPERHAVETRUMPETEDTHEIRIMPARTIALITYANDFAIRNESSINREPORTANDTAKENITASARULETORECOUNTMERELYFACTSINSTEADOFATTITUDESIFTHEREISANEEDFORATTITUDE,ITSHOULDBELEFTTOEXPERTSOFTHISFIELDORREADERSVANDIJK,1988ASAMATTEROFFACT,NOPAPERCANESCA

49、PETAKENITSSIDESBYLEAKINGUNINTENTIONALLYITSOPINIONORHOLLERINGTHEVIEWBYDESIGNSTRONGLYCONDEMNUSWARONIRAQCRINEWSONLINE,MARCH24,2003THEBACKGROUNDOFTHENEWSISTHE2003IRAQWARLAUNCHEDBYTHEUSUNDERTHEGUISEOFSPREADINGDEMOCRACYANDHUMANISMCHINA,APEACELOVINGNATION,OPPOSESUSHEGEMONISMFORMTHEVERYBEGINNINGSOINTHEHEADLINE,CHINASINDIGNATIONASUSACTIONISCLEARLYEXPRESSEDTHROUGHWORDSSTRONGLYANDCONDEMN324TOFACELIFTTHEPHYSICALAPPEARANCEOFNEWSPAPERS6HEADLINES,WITHTHEIRVARIETIESINSIZEANDTYPE,DOMUCHTOMAKETHEMODERNNEWSPAPERPAGEATTRACTIVETODAYHEADLINESINTRODUCECONTRAST,BRINGBLACKTYPEANDWHITESPACEASARELIEFTOTHE