外贸英语函电课件-南海广播电视大学.ppt

1、外贸英语函电Business English Correspondence,主编项伟峰,Contents,Course Introduction,Module One,商务英语专业岗位核心能力与课程体系对应图,先修与后续课程,综合提高,英语语法与写作国际贸易实务,语言商务融合,语言商务,外贸英语函电,商务英语翻译商务综合实训顶岗实习,先修课程,本课程,后续课程,就业,本课程的培养目标,知识,技能,素质,掌握外贸英语函电的格式、专业词汇、行文方法与文体特点。,在外贸业务中正确地使用英语的能力以及对外进行各项业务联系和通讯活动的能力。,认真、严谨的工作作风和团队精神;沟通、合作及信息处理的能力;分

2、析问题、解决问题及创新思维能力。,学习目标与岗位工作能力,学习任务,学习任务,学习任务,模块评估测试,Learning Goals,Learning Task 1,Learning Task 2,Learning Task 3,Module Assessment,Module Content Structure,模块总结,Module Conclusion,扩展商务资源,Extended Business Resources,Hot Tip,How to learn this course well?Writing Priciple: understandBusiness Knowledge:

3、 familarWork Samples: analysisCore Phrases & Sentence Patterns: reciteSimulation Practice: write,Assessment,Class Participation and Activity: 40% Final Exam: 60%,Contents,Course Introduction,Module One,Module One Business Letter Writing Essentials,2,Learning Task 1,3,Learning Task 2,4,Learning Task

4、3,5,Module Assessment,1,Learning Goals (Job competency),6,Module Conclusion,Learning Goals(Job Competence),Identify and arrange the parts and layout of a business LetterGet familiar with the Seven Cs principle and try to apply into writing,Module One Business Letter Writing Essentials,2,Learning Tas

5、k 1,3,Learning Task 2,4,Learning Task 3,5,Module Assessment,1,Learning Goals (Job competency),6,Module Conclusion,Learning Task 1 Identify and arrange the parts of a business Letter,Section 6 Summary,Section 5 Simulation Workshop,Section 4 Core Phrases and Sentence Patterns,Section 1 Lead in,Section

6、 2 Business Compass,Section 3 Work Samples and Analysis,Section 1 Lead-in,Question: Do you write randomly or with some kind of format when you write letters or e-mails? Brainstorm a list of reasons you might need to write in clear, correct form.,They make you feel different?,They make you feel diffe

7、rent?,They make you feel different?,They make you feel different?,Keys,Image-maker: It reflects you and your business. Good impression: A letter that is neat, easy to read, and present a professional image will impress your reader-officials, employer, customers or clients. Get response or feedback:

8、It influences the readers attitude toward the response or feedback to your letter; with good format the person you are communicating with will take you seriously (you smile to others you will get smiles, too),Learning Task 1 Identify and arrange the parts of a business Letter,Section 6 Summary,Secti

9、on 5 Simulation Workshop,Section 4 Core Phrases and Sentence Patterns,Section 1 Lead in,Section 2 Business Compass,Section 3 Work Samples and Analysis,Communication & business correspondence,Communication Oral Communication Written communication Business correspondence: the letters, cables, telexes,

10、 faxes and e-mails used in business.,Effective writing VS. Casual writing,Effective writing:increase quality of working relationshipsdecrease wasted hours and money Casual writing:waste time and money affect business and reputation.,Conclusion,the first impression is very importantthe frist impressi

11、on comes from the appearance most,Parts of a business letter,The Heading (The Return Address) or Letterhead 信头,Position: Companies usually use printed paper with heading at the top.,The Heading or Letterhead 信头,What details may be included in the heading?full name and logo of the company(type of com

12、pany) addresses: postal address with zip code, website, e-mail addresscontact number: telephone and fax number,Different company types,Ltd.(limited liability company, UK) Inc./ Corp.(incorporation, corporation, private limited company, US) PLC(Public limited company) &Co.( partnership)Pty. Ltd(Priva

13、te Limited),The Heading or Letterhead 信头,Usage:create a favorable or strong business identity. (Express a firms personality and form an image of the firm)Visual Identity(VI, 企业视觉识别)Many firms engage professional designers or artists to create their Visual Identity.Lots of firms have their headings p

14、rinted on good quality stationery(信纸).,The Heading or Letterhead 信头,Position: Companies usually use printed paper with heading at the top.,Date 日期,Position: Two or three lines below the letterhead.,Date 日期,Usageimportant reference or evidenceRember:must never be omittedThe month should be fully spel

15、led out,Date 日期,Practice,Please write the format of today in US and UK style.,MARCH 2013,4MON,The Reference Line(optional) 参考号,Position: below the heading, before or in line with the date.,The Reference Line(optional) 参考号,Usage: quoted or tracked for filing. The reference may include: a file number,

16、 chronological numbers, departmental code, and the initials of the signer followed by those of the typist of the letter, or whatever else they choose. Example: Your ref : JBD/WM Our ref: WDW/lp,Inside (or receivers )Address 信内地址,Position: It begins one inch below the date and should be left justifie

17、d, no matter which format you are using.,Functions of inside name and address:As evidence in the court at some future time;The envelop can be discarded when opened;Match up the letter with the envelop for dispatch;Contribute to be filed correctly.,Inside (or receivers )Address 信内地址,Mr. Robert Keats

18、Director of Personnel Windsor Knitting Mills Inc. 295 Magnolia Avenue Spartanburg, South Carolina 29301 U.S.A,Ms. Nancy SimonsProduction SupervisorBethany Bagel Company25 Francis AvenueBoston, Massachusetts 02222U.S.A,Inside (or receivers )Address 信内地址,A letter addressed to an individual:,addressees

19、 courtesy title and full nameaddressees business title if requiredfull name of addressees business affiliationfull postal address,A letter addressed to an organization:,full name of the firm, company, corporation, or institutionindividual department name if requiredfull postal address,Recommended wa

20、y of writing address:,name of street, road, revenue, etc.; name and number of building or apartment Name of town or city and postcode(UK) or zip code(USA)Name of country(in all-capital letters),Practice,Write your postal address in college or at home.广东轻工职业技术学院应用外语系中国广东省广州市海珠区新港西路152号邮编510300,Keys,D

21、epartment of Applied Foreign LanguagesGuangdong Industry Technical College152 Xingang Road West, Haizhu DistrictGuangzhou, Guangdong Province 510300P.R.C,The Attention Line(optional) 经办,Position: It is set between the inside address and the salutation with a single space above and below.,The Attenti

22、on Line(optional) 经办,Usage: lead the letter to a particular person or department.Example:Attention: Human Resources Manager ATTN: Public Relations ManagerFor the attention of Senior Administrative Officer Attention: Jane Forrester,Position: It is placed two lines below the inside address on the same

23、 side. Leave one line blank after the salutation.,Salutation 称呼,Salutation 称呼,Usage: the greeting to the receiver. Use the same surname as the inside address, including the personal title (Usually only the surname is given in the salutation while the full name is given in the inside address). The ty

24、pe of salutation depends on your relationship with the recipient. It normally begins with the word Dear and always includes the persons last name.,Salutation 称呼,Avoid the following expression:,Dear Miss Dear Mrs. Mr. Tom Mrs. Mary Gentleman Dear Gentlemen Dear Madame Liu Dear Sir Johnson Mister Smit

25、h,The Subject Line (optional) 主题,Position: It is one or two line below the salutation but alternatively can be located directly after the inside address, before the salutation. It is either centered or beginning at the left margin.,Usage: the gist or aim of the letter or serves as a guide for filing

26、. Example:Your Order No.123Re: Your Order No. 987 for 50 planes Subject : Inquiry about paint brushes SUBJECT: LETTER OF CREDIT No. 2168,The Subject Line (optional) 主题,Body of the Letter 正文,Position: It is two lines below the salutation or below the subject line if there is one.,Body of the Letter 正

27、文,Usage: where you explain why youre writing. begins with a friendly opening and states the purpose. the main points with information and supporting details. Use a new paragraph to introduce a new idea or element. The closing paragraph requests some type of action or show expectation.,Complimentary

28、Closing 结束语,Position: at the same horizontal point as your date and one line after the last body paragraph. It is either at the left margin or its left edge is in the center, depending on the layout you use. Leave four lines between the closing and the senders signature.,Complimentary Closing 结束语,Us

29、age: It is merely a polite way to end a letter and match the salutation. If a colon follows the salutation, a comma should follow the closing; otherwise, there is no punctuation after the closing.,Complimentary Closing 结束语,Signature and Writers identification 签名,Position: It follows the complimentar

30、y closing three to five lines.,Signature and Writers identification 签名,Usage: It gives authority to the contents of the letter. Since many hand-written signatures are illegible, the full name of the signer is usually typed below the signature with his business title or position.,Signature and Writer

31、s identification 签名,Yours sincerely,John Smith John SmithSales Manager,Yours sincerely,John SmithJohn Smith,Signature with title,Signature without title,Yours sincerely,National Trading, Inc.John SmithJohn SmithSales Manager,Yours sincerely,National Trading, Inc.John SmithJohn SmithMarketing Departm

32、ent,Signature with authority to sign for the organization,Signature and Writers identification 签名,Signature dictated by someoneDictated by. . . and signed in his/her absence. Secretary to . . .P. P. . . . For . . . /on half of ,Yours sincerely,Barbara NolanMiss Barbara NolanSecretary to Mr. John Smi

33、th,Yours sincerely,For Sales ManagerBarbara NolanMiss Barbara Nolan,Yours sincerely,National Trading, Inc.Barbara NolanMiss Barbara NolanPP Mr. John Smith, Sales Manager,Yours sincerely,Barbara NolanMiss Barbara Nolan Dictated by John SmithSales Manager And signed in his absence Secretary,Signature

34、and Writers identification 签名,Enclosures (optional) 附件,Position: one or more line below the closing,Enclosures (optional) 附件,Usage: Indicate any documents along with the letter, such as the price list, leaflet etc.Enclosure for attention: EnclosureEnclosuresEnc.Encl.Encls,Encs.Bill of lading (5 copi

35、es)Insurance certificate (l copy)Certificate of origin (l copy)Bill of exchange (l copy),Enclosures (optional) 附件,Enclosure for more attentionEnclosure: 1Enclosures: 2Encl. : 1Encls: 2Important enclosure for special attention:Enclosure: Purchase Order No. 3506 Enclosure: A check #123 for US$100 Encl

36、ose items mentioned in the letter: Enc. As stated Enc. a/s,Carbon Copy 抄送,Position: It is typed at the end of the letter after enclosure notations or identification initials.,Carbon Copy 抄送,Usage: It informs your primary reader to whom you distribute copies. Abbreviations or variations: cc to；CC:；cc

37、：；c.c.-; ccs; copies to. b.c.c. (blind carbon copies),Example:Copy to Louis Leigh CC: Personnel Department CC: Jarrod Curtis cc: Jarrod Curtis Bcc: John SmithXC Mr, Roger PC Mr. Roger,The Identification Mark(optional) 识别代号,Position: It is positioned at the left margin, two spaces below the signature

38、.,The Identification Mark(optional) 识别代号,Usage: indicate who should shoulder the responsibility of the letter if any dispute happens. the initials of the person who dictated the letter and the initials of the secretary or typists. Example: PC: DM, PC/DM, pc/dm,Postscripts 附言,Position: It is the last

39、 item 2-4 lines below the previous part.,Postscripts 附言,Usage: afterthought added after the signature. Example:P.S. The catalogue will be sent to you tomorrow. P. S. Dont forget the deadline is next Monday. P. S. Ill call you for a detailed discussion.,Learning Task 1 Identify and arrange the parts

40、of a business Letter,Section 6 Summary,Section 5 Simulation Workshop,Section 4 Core Phrases and Sentence Patterns,Section 1 Lead in,Section 2 Business Compass,Section 3 Work Samples and Analysis,Work Samples and Analysis,Work Samples and Analysis,The headingDateInside AddressSalutationBodyCompliment

41、ary Close Signature,Heading,Company LOGOCompany addressTel. FAX, e-mail.Date (May 2, 2012) Our refYour refNAME OF ADDRESSEE (with initials)POSITIONCompanys name and addressDear Mr/Ms X Salutation Subject line RE:Order No. PQ 733 INTRODUCTORY PARAGRAPH REFERRING TO LAST COMMUNICATION OR INTRODUCING S

42、ELF OR COMPANY, REASON FOR WRITING Main body of letter, divided into paragraphs POLITE ENDING (I look forward to hearing from you soon) Yours sincerely, SIGNATURE FULL NAME TYPED OUTIdentification initials POSITIONCopies to: cc M. TYLEREnc (if there are any enclosures),Reference number,Inside addres

43、s,Body,complimentary close,Carbon copy 抄件,enclosure,Learning Task 1 Identify and arrange the parts of a business Letter,Section 5 Summary,Section 4 Simulation Workshop,Section 1 Lead in,Section 2 Business Compass,Section 3 Work Samples and Analysis,Section 4 Simulation Workshop,Label the parts of th

44、is business letter:,1. heading 2. Date 3.insideaddress 4.salutation 5.subject 6.body 7. the complimentary closing 8.signature,Learning Task 1 Identify and arrange the parts of a business Letter,Section 5 Summary,Section 4 Simulation Workshop,Section 1 Lead in,Section 2 Business Compass,Section 3 Wor

45、k Samples and Analysis,Summary,Business letters are the image-maker of a company; Essential parts: the letterhead, the date, the inside address, the salutation, the body of the letter, the complimentary close, the signature, Optional parts: the references, the attention line, the subject line, the e

46、nclosure, the carbon copy notation, the identification mark and the postscript note.,Module One Business Letter Writing Essentials,2,Learning Task 1,3,Learning Task 2,4,Learning Task 3,5,Module Assessment,1,Learning Goals (Job competency),6,Module Conclusion,Learning Task 2 Identify and use the layo

47、ut of business letters,Section 5 Summary,Section 4 Simulation Workshop,Section 1 Lead in,Section 2 Business Compass,Section 3 Work Samples and Analysis,Lead in,Discussion: Identify the parts of the letter and tell the difference between the following three types of layout:,Learning Task 2 Identify and use the layout of business letters,Section 5 Summary,Section 4 Simulation Workshop,Section 1 Lead in,Section 2 Business Compass,Section 3 Work Samples and Analysis,What is the layout of a letter?,