2013 2014学年第I学期期末考试消费者行为学试题A题号一-二二三四总分得分(供国际教育学院112101, 112102班使用)评卷复核人(签名)总分合计人(签名)得分评卷人一、名词解释(每小题3分,共15分)1. MemOry2. NOn COmPe nsatory DeCiSiO n Rules3. Value4. COnSUmer5. Webe S LaW得分评卷人a purchase.、简答题(每小题5分,共25 分)1. LiSt three actions a conSUmer Can take if he is dissatisfied W th2. If a conSUmer is familiar With a product, advertising for it Can work by either enhancing or diminishing recall. Why?