市场营销学试题四参考答案及评分标准一、名词解释（每小题3分，共15分）1. Market: People With both the desire and the ability to buy a SPeCifiC PrOduCt.（3 分）2. Market Segmentation: InVOIVeS aggregating PrOSPeCtiVe buyers into groups, or Segme nts,that （1）have com mon n eeds and （2）will resp Ond SimiIarIy to a marketi ng actio n. （ 3 分）3. Product line: A group of PrOdUCtS that are closely related because they SatiSfy a class of needs, are USed together, are sold to the Same CUStOmer group, are distributed through the Sam
