1,Settingthescene,CulturalassetsandhumancreativityareinexhaustibleresourcesavailableinallcountrieswithbothculturalandeconomicvalueIdeas,knowledgeandinformationaredriversofcreativityGlobalizationre-shapedpatternsofworldculturalconsumptioninaworlddominatedbyimages,sounds,textsandsymbolsConnectivityinfluencingsocietylife-styleandthewaycreativeproductsarecreated,reproducedandcommercializedShifttowardsamoreholisticapproachtodevelopmentstrategiesinterfacebetweeneconomics,cultureandtechnology,2,Creativ