,This Year, Next Year,China Media Forecasts 2020 Summer Edition,CONTENT,07,12,13,15,16,Internet,E-commerce,11,Social,Search,Online Video,14,In-Feed Adveritising,Programmatic Buying,25,27,27,28,Traditional TV,17,Outdoor,21,Radio,Print,Newspapers,Magazines,03,05,Executive Summary,Tables,During Q1 2020, the ad revenue of Alibaba, Tencent, Baidu, JD and Pinduoduo accounted for 85% share of total online ad market.5 The Matthew Effect acce