A LICENSE FOR GROWTH Customer-centric supply chains,Supply chains have traditionally been seen as drivers of efficiencies and scale, providing competitive cost advantage. In recent years, though, the role of supply chains has evolved beyond efficiency to growth.,Efficiency is table stakes,INTRODUCTION,CONCLUSION,3,A license for growth: customer-centric supply chains,In Accentures most recent supply chain research,1 our surveyed companies have invested, on average, US$153.4 million