2,BIGGER THAN THE BOARDROOM,Introduction,3,Approach and Methodology,4,CEO-Specific Data,5,Key Findings,6,What Drives CEO Reputation Today,7,A CEOs Role in Combating Racial & Social Inequality,18,The COVID19 Moment,30,3,IN T R OD U C T ION In early March, the COVID-19 pandemic forced CEOs to take on the role of Crisis Executive Officer as they led their companies, employees, and consumers through unprecedented times. More recently, they are being asked to authentically lead with purp