深圳烟草卷烟新零售发展策略初探摘 要:本文通过对新零售含义、特点、与传统零售区别及发展背景的介绍,列举了新零售在各行业的发展情况及具体案例,针对性提出卷烟新零售面临的挑战和烟草行业进行的初期探索。立足深圳实际,提出了要应用互联网、大数据等先进技术,对零售、采购、物流等环节进行优化改造,促进线上线下融合,提升消费体验。着重从智联终端、智慧门店和智能烟柜三个方面着手开展探索,以此推进卷烟新零售建设取得新突破的工作思考。关键词:新零售;云计算;新业态;互联网;物联网;智能;科技Abstract:This paper introduces the meaning, characteristics, differences and development background of new retail, lists the development of new retailing in various industries and specific cases, and puts forward the challenges faced by new retailing of c