整合营销框架简介内部培训,目录Page,研究目的 3 B. 整合营销框架总览 12 B.1 前景评估 18 B.2 目标顾客群体 34 B.3 品牌资产和传播战略 49 B.4 价值定位和营销计划 70 C. 推动营销战略成功的重要因素 85 D. 检验营销计划是否成功的标准 98,This document was created for the exclusive use of our clients. It is not complete unless supported by the underlying detailed analyses and oral presentation. It mu