,CONTENTS,WUNDERMAN THOMPSON,3,FOREWORD Privacy in the Time of COVID-19 INTRODUCTION KEY HIGHLIGHTS Americans are concerned. 115G is only going to amplify concerns. 14People are stuck. 16Customers are conflicted. 19Regulations barely register with customers. 22The new PII: Personally Intimate Information. 25Responses to a breach. 28Penny for your thoughts? 31Digital Devices vs Digital Self. 33Not all industries win the same customer trust. 35Data security: The great unifier. 38Methodology 38Abou