46Buying habits How do they prefer to shop and what was the impact of COVID-19 on their purchases? What can brands do to appeal to millennials,58Appendix,60Notes on methodology,64More from GWI,02Discover our data 04Key insights 06Lifestyle and the pandemic has accelerated this. Our Zeitgeist research from October showed that 38% in the UK/U.S. are playing more video games since the outbreak began, jumping to 42% among younger millennials. They spend longer on con- soles than the average and are
