2021Football 50The annual report on the most valuable and strongest football club brandsMay 2021Contents.About Brand Finance 4Get in Touch 4Foreword 6Executive Summary 8Brand Finance Football 50 (EUR/GBP/USDm) 20Deep Dive Analysis 24The ESL Fiasco Whats Next for Football Brands? 26The True Value of Football Sponsorship 30Enterprise Valuations and Foreign Ownershipin the Premier League 34A Bid to Change F