The data-powered$enterprise Why organizations must strengthen their data masteryIntroductionThe already-rich seam of global data shows no sign of letting up volumes of digital data are expected to reach 40 ZB this year, up from 1.8 ZB in 2011.1 To put this into some sort of perspective this is 40 trillion gigabytes, equivalent not just to every grain of sand on all the worlds beaches, but
