剑桥BEC高级真题第四辑TEST1.doc

1、BEC 真 题 第四 辑高级 Test 1READING 1 hourPART ONE Questions 1-8 Look at the statements below and at the five summaries of articles about strategic change from a journal on the opposite page. Which article (A, B, C, D or E) does each statement (1-8) refer to? For each statement (1-8), mark one letter (A, B

2、, C, D or E) on your Answer Sheet. You will need to use some of these letters more than once. There is an example at the beginning (0).1 lt proposes some views on management that the editors feel might be consideredcontroversial by readers.2 lt explains who the communicators of initiatives within a

3、company should be.3 It makes reference to the fact that some people may try to hinder innovations.4 It considers the need to streamline commercial activities in orderto have a clearerfocus.5 It criticises the control of policy-making by certain key personnel.6 lt questions the validity of certain ac

4、cepted management-training approaches.7 lt includes practical, real-world examples of the ideas being put forward.8 lt stresses that it is vital to exclude obsolete views when drawing up company policy.AThose serving in industry today have two options: they can surrender the future to revolutionary

5、companies or they can revolutionise the way their companies create strategy. In Revolution and Strategy, Gary Heath argues that any approach that does not challenge the status quo is not a strategy at all. In too many companies, the strategyplanning process is monopolised by senior managers, and wha

6、t passes for strategy is sterile and uninspiring. To create truly revolutionary strategies, a strategymaking process must be demanding and inclusive; it must rid itself of tired, outdated perspectives and uncover the revolutionary ideas that are lying deep in an organisation.沪 江 BEC： http:/ often at

7、tempt to implement a major change in strategy. Determined managers go forth with the plans, and they expect enthusiasm and commitment from their subordinates. But instead, employees drag their feet and figure out ways to undermine the process. The change effort gets bogged down, and results fall sho

8、rt. In Why Resist Change? Paul Strong explains how corporate leaders can overcome employees concerns about change by revising the mutual obligations and commitments , both stated and implied, that exist between them. The authorpresents two case studies of his ideas in action.CBusiness units often ta

9、ke charge of formulating strategy in todays environment, but they can easily get lost in a thicket of weedstoo many customers, products and services. In Strategic Business Unit Renewal, John White provides a method for business units to prune their gardens and regain perspective. His strategy-renewa

10、l process leads managers through the undergrowth of a business units complexity and compels them to ask whether all of the units customers, products and services are truly strategically important, significant and profitable. Units that do not meet these criteria must cut back to allow a greater conc

11、entration on cultivating their most worthy projects.DWhich came first, Harry J. Mindenberg wonders in Musings 0n Management Strategy: our misguided ideas of what makes a good manager and a good organisation, or the programmes that claim to create them? A professor of management himself at McGill Uni

12、versity in Canada and at INSEAD in France, Mindenberg takes on management fads, management education andthe worship of management gurus and offers some provocative alternatives.EThe next time you are planning a major change effort, forget the huge meeting, the speeches relayed by satellite, the vide

13、os and special publications. J.K. and Sandra Parkin argue that Changing Frontline Employees requires giving up the image of the charismatic executive rousing the troops. Frontline employees may accept change, but they wont accept empty words delivered impersonally. If you need to convey a major stra

14、tegic change, remember that frontlinesupervisors not senior managers are the people whom employees trust the most.PART TWOQuestions 9-14 Read this text taken from an article about future developments in advertising. Choose the best sentence from the opposite page to fill each of the gaps. For each g

15、ap (9-14), mark one letter (A-H) on your Answer Sheet. Do not mark any letter more than once. There is an example at the beginning (0).Future Developments an AdvertisingThe explosion of new media, ranging from the internet to digital television,means that peopleworking in advertising will have to de

16、vise more cunning ways to catch theExample:0 A B C D E F G HA On the contrary, there is almost certain to be an increase in every formof advertising in future years.B IncreasingIy, they will exist not simply to sell goods, but also to entertain people and to make sure that they enjoy their time ther

17、e.EC： http:/ Originality of thinking has alwaysbeen in snort supply.D There is, consequently, little hope of them surviving for more than another20 years.E This fragmentation has already shown the need for a moresophisticated understanding of where and how to reach people in the most effective way.F

18、 Instead, they will have to change thewhole way they look at communication and start thinking about ideas which are not specific to one discipline.G lt has made possible a situation in which customers can tell advertisers what they think, and the advertisers can supply information.H No longer will a

19、ll members be watching the same programme: some will be watching different channels on their own TVs, surfing the net or doing both at the same time.PART THREEQuestions 15-20 Read the following article about Grasmere, a small British company that manufactures steel components, and the questions on t

20、he opposite page. For each question (15-20), mark one letter (A, B, C or D) on your Answer Sheet.ln a tough climate for UK manufacturers, Malcolm Dmke thinks he has hit on a way for his company Grasmere, to succeed: by becoming a bespoke manufacturer This involves working very closely with customers

21、 to produce precisely what they want. As a result, Grasmere has become indispensable to its bigcustomers, which are based long way from those pen nibs, some of the original machinery stands in the reception area, as a memento of the companys roots. Only in the last year has the company relocated fro

22、m the cramped and grimy workshop it moved to in l9l0, to a more modern and openplan building on the outskirts of Birmingham, an operation that involved amajor logistical exercise to move Grasmeres business has spread more widely to other parts of Europe in the past few years, though not because of a

23、ny deliberate strategy to push up exports. As Drake points out, if a company such as his is keen to yoke itself to successful companies that think strategically, inevitably this will mean more overseas sales to relatively far-flung divisions ofthese businesses, to meet their own15 What do we learn a

24、bout Grasmere in the first paragraph?A lt concentrates on working in a particular sector.B lt helps customers to formulate their own requirements.C lt makes a range of products for a small number of applications. D lt designs products then looks for suitable customers for them.16 What links Grasmere

25、 now with when it was founded?A The company has always operated in the same premises.B Some of the original machines are still used for manufacturing. C The present range of products includes the original lines.D The company has always had the same attitude to quality.17 Grasmeres workforce has fall

26、en becauseA productivity has improved.B it is difficult to recruit skilled staff.C new machinery has been introduced.D some staff chose to leave the company.18 What does Malcolm Drake say about the companys relationship with its customers?A Grasmere works on equal terms with its customers.B Grasmere

27、 has a better relationship with some customers than others. C Grasmere can learn a great deal from its customers.D Grasmere is expected by some customers to provide too much information.19 The companys exports are rising becauseA it is following a strategy of promoting its products abroad.B there is

28、 a growing demand abroad for the types of products it makes. C overseas sections of its client companies are buying from Grasmere.D it is gaining access to the overseas clients of its own customers.20 It is part of Grasmeres policy to ensure thatA every customer is allocated to a specific salesperso

29、n. B many of its engineers deal directly with customers.C each activity is carried out by dedicated staff.D it has a department which designs new products.PART FOUR Questions 21-30 Read the article below offering advice to jobseekers. Choose the correct word to fill each gap from A, B, C or D on the

30、 opposite page. For each question (21-30), mark one letter (A, B, C or D) on your Answer Sheet. There is an example at the beginning (0).Being the Best Each time you try for a more (0) . position, the selection processgets (21) ., . Your abilities, personality traits, your lifestyle, values and aspi

31、rations will all be vigorously (22) . by your prospective colleagues and also your bosses. Do you know how to (23) . yourself when you are under the microscope? lf you are to (24) ., your ambitions, now is the time to learn how to do (25) .,. to yourself and prepare for formal selection processes.Le

32、arn about the various methods you can employ to find your way into a different institution, gain a more sophisticated (26) . of how headhunters work and learn to position yourself so that you can be found easily. Taking (27) . of any situation to maximise your visibility is very useful. Even when yo

33、u are not offered a particular job for which you have been considered, do leave an impression which will remain in the mind of the headhunter should other possibilities (28) . .You (29) . it to yourself to do the best you can. Make sure you perform in such a way that you can be satisfied that the de

34、cision about you has been made with the (30) . amount of up-to-date and accurate information about your capabilities. Do you know what they are and do you have some stories prepared which will illustrate them well?Example:A responsible B authoritative C liable D commanding0 A B C D21 A stronger B to

35、ugher C sharper D firmer22 A contemplated B reflected C regarded D scrutinised23 A treat B deal C cope D handle24 A realise B succeed C obtain D capture25 A right B virtue C justice D fairness26 A intelligence B information C understanding D compreh27 A benefit B advantage C profit D gain28 A arise

36、B open C enter D arrive29 A deserve B require C merit D owe30 A biggest B fullest C greatest D widestensionPART FIVEQuestions 3140 Read the article below about computer printers. For each question (31-40), write one word in CAPITAL LETTERS on your AnswerSheet. There is an example at the beginning (0).Example: 0 B E