企业国际化管理的决策与营销策略的选择【外文翻译】.doc

1、本科毕业论文（设计）外文翻译原文DECISIONMAKINGCONSIDERATIONOFENTERPRISESINTERNATIONALIZATIONMANAGEMENTANDTHEMARKETINGSTRATEGYCHOICEABSTRACTTHEECONOMICINTEGRATIONIMPELSANENTERPRISETODEVELOPITSINTERNATIONALIZATIONMANAGEMENTTHESTRATEGYANDTACTICSWITHREGARDTOTHEINTERNATIONALIZATIONMANAGEMENTBECOMESTHEPRIORITYOFDISCUSSIO

2、NINTHEACADEMICCIRCLEATPRESENTBUTTHEINVESTIGATIONANDDISCUSSIONABOUTWHETHERALLENTERPRISEHASTHEABILITYOFINTERNATIONALIZATIONMANAGEMENTORNOTISNOTCOMMONLACKINGTHISKINDOFTHOUGHTWILLLEADENTERPRISESTOPRACTICETHEINTERNATIONALIZATIONMANAGEMENTBLINDLYANDTOSUFFERTHEUNNECESSARYLOSSTHEPAPERANALYZESWHATCORRELATIVE

3、FACTORSSHOULDBECONSIDEREDINPROPHASEWITHREGARDTOTHEENTERPRISESCHOICEOFPRACTICINGINTERNATIONALIZATIONMANAGEMENTTHATTHEENTERPRISESMAKETHESTRATEGICDECISIONABOUTWHETHERTOCARRYOUTTHEINTERNATIONALIZATIONMANAGEMENTORNOTSHOULDBEBASEDONSUCHANALYSISASTHEPRODUCTCHARACTERISTIC，THEINDUSTRIALNATIONALCOMPARATIVEADV

4、ANTAGES，ANDTHEENTERPRISESABILITYOFCULTIVATINGCOMPETITIVEADVANTAGESFURTHERMORE，ANENTERPRISENEEDSTOCHOOSETHEMARKETINGSTRATEGYACCORDINGTOITSOWNCONDITIONKEYWORDSWORLDWIDEDEMANDFORPRODUCT；THEINDUSTRIALNATIONALCOMPARATIVEADVANTAGES；THEABILITYOFCULTIVATINGCOMPETITIVEADVANTAGES；MARKETINGSTRATEGYCHOICEBASEDO

5、NTHEINTERNATIONALIZATIONMANAGEMENTTHEECONOMICINTEGRATIONIMPELSANENTERPRISETODEVELOPITSINTERNATIONALIZATIONMANAGEMENTCHINACLOSEDITSELFTOINTERNATIONALINTERCOURSEBEFOREL978NOWITPRACTICESTHEOPENINGANDREFORMPOLICY,MANYENTERPRISESDEVELOPINTERNATIONALLYIFTHEENTERPRISESRUSHINTOTHEINTERNATIONALMANAGEMENTBLIN

6、DLY,THISWILLLEADTOSETBACKSDUETOLACKSTRENGTHORIMMATUREOPPORTUNITIES，THUSBRINGSHUGEDISASTERTOTHEDEVELOPMENTOFENTERPRISES，FACINGTHECHOICEOFINTERNATIONALIZATIONMANAGEMENT,ENTERPRISESSHOULDMAINTAINTHERATIONALITYITISNECESSARYTOMAKETHESTRATEGICDECISIONWHETHERTOCARRYOUTTHEINTERNATIONALIZATIONMANAGEMENTONTHE

7、BASISOFTHEANALYSISOFTHEPRODUCTCHARACTERISTIC,THEINDUSTRIALNATIONALCOMPARATIVEADVANTAGES，ANDTHEENTERPRISESABILITYOFCULTIVATINGCOMPETITIVEADVANTAGESFURTHERMORE，ANENTERPRISENEEDSTOCHOOSETHEMARKETINGSTRATEGYACCORDINGTOITSOWNCONDITION1THECAUSEOFENTERPRISESINTERNATIONALIZATIONMANAGEMENTTHEECONOMICGLOBALIZ

8、ATIONCAUSESVARIOUSCOUNTRIESTOBLENDTHEIRECONOMIES，TECHNOLOGIESANDCULTURESDAYBYDAYTHEFACTORSTOIMPELENTERPRISESTODEVELOPINTERNATIONALLYARETHEFOLLOWINGFIRST,THEINTENSEDOMESTICMARKETCOMPETITIONALONGWITHCHINASENTRYINTOTHEWTOANDTHEFOREIGNENTERPRISESENTRYINTOCHINASMARKET，THEDOMESTICMARKETCOMPETITIONBECOMESM

9、OREINTENSETHEINTERNATIONALCOMPETITIONINTERNALIZETOTHEDOMESTICMARKET，ANDTHEDOMESTICMARKETCOMPETITIONBECOMESINTERNATIONALIZATIONSECOND，THEDEVELOPMENTOFSCIENCEANDTECHNOLOGYALONGWITHTHEDEVELOPMENTOFTECHNOLOGYSUCHASCOMPUTERSCIENCE，IT，COMMUNICATIONSERVICE，TRANSPORTATIONANDSOON，THERUNNINGCOSTOFINTERNATIONA

10、LMANAGEMENTHASBEENREDUCEDTHIRD，THEECONOMYOFSCALEISSTRENGTHENEDTHETECHNOLOGYDEVELOPMENTSTRENGTHENSTHEECONOMYOFSCALEINT11EFIELDSOFTHERESEARCHANDDEVELOPMENT，THEPURCHASE，THEPRODUCTIONANDTHEMARKETINGTHEBIGINTERNATIONALMARKETOFFERSTHEHUGEATTRACTIONTOANENTERPRISESSURVIVALANDITSDEVELOPMENTFOURTH,THECHANGING

11、FACTORCOSTTHEVARIOUSCOUNTRIESFACTORCOSTHASTHERELATIVEVARIABLE，WHICHCAUSESTHEMOSTSUPERIORLAYOUTOFPRODUCTIONTOCHANGEFUNDAMENTALLYFIFTH,INTERNATIONALCOOPERATIONENHANCEMENTTHEPOLICIESSUCHASREDUCINGTHECUSTOMSDUTY,STRENGTHENINGTHEINTERNATIONALCOOPERATIONOFTECHNICALSTANDARDANDREMOVINGTRADEBARRIERSAREADOPTE

12、DBYVARIOUSCOUNTRIESGOVERNMENT,WHICHHASGREATLYPROMOTEDTHEINTERNATIONALDIVISIONOFLABORANDHASPROVIDEDTHEENVIRONMENTFORTHEENTERPRISESINTERNATIONALIZATIONMANAGEMENTTHETRADELIBERALIZATION,THEPRODUCTIONINTERNATIONALIZATIONANDTHEECONOMICINTEGRATIONCAUSETHEENTERPRISESTOFACETHEMARKETCOMPETITIONFROMNATIONALAND

13、INTERNATIONALINEVITABLY；THEENTERPRISESOPERATIONACTIVITIESAREINTEGRATEDTOTHEGLOBALECONOMICSCOPETHEENTERPRISESFACETHESTRATEGICCHOICEOFDEVELOPMENTINTERNATIONALIZATIONMANAGEMENT2THEDECISIONMAKINGCONSIDERATIONOFENTERPRISEABOUTPARTICIPATINGINTHEINTERNATIONALIZATIONMANAGEMENTTHEDIFFERENCESOFEVERYENTERPRISE

14、SHISTORICALDEVELOPMENT,ITSPRESENTSITUATIONANDTHEDEVELOPMENTTARGETSDECIDEENTERPRISESDIFFERENTSPECIALCHARACTERISTICSBEFORETHEENTERPRISEDETERMINESOWNDEVELOPMENTABOUTINTERNATIONALIZATIONMANAGEMENT，THEFOLLOWINGTHREEASPECTSSHOULDBECONSIDERED21WHETHERTHEMANAGEMENTPRODUCTSBYANENTERPRISEAREDEMANDEDORNOTALLOV

15、ERTHEWORLDWIDELYFIRST,THEPRODUCTHAVINGTHEINTENSEREGIONALORTHECULTURALCOLORINGENERAL，THEDEMANDOFTHEPRODUCTWITHTHEINTENSEREGIONALORTHECULTURALCOLORISNOTWIDESPREADINTHEWORLDIFTHEENTERPRISEWHICHPRODUCESTHISKINDOFPRODUCTCHOOSESTHEINTERNATIONALIZATIONMANAGEMENT,THEYWILLFACETHERISKBROUGHTBYINSUFFICIENTDEMA

16、NDSECONDTHEEMERGENTINDUSTRYPOSSIBLYMEANSTHEINSUFFFICIENTDEMANDINALLOVERTHEWORLDSOMEDEGREEOFINDUSTRIALMATURITYISTHEESSENTIALCONDITIONTOCARRYOUTTHEINTERNATIONALIZATIONMANAGEMENTTHEENTERPRISESHOULDCONSIDERTHEOPPORTUNITYTOPRACTICETHEINTERNATIONALIZATIONMANAGEMENTTHEEMERGENTINDUSTRYISFACINGTHEVARIOUSRISK

17、SSUCHASTHETECHNOLOGY,THEPRODUCTIONANDTHEDEMANDANDSOON；THEINTERNATIONALIZATIONMANAGEMENTSHOULDBELAUNCHEDSUITABLYATTHESTAGEOFINDUSTRIALMATURITYASTHEENTREPRENEUROFTHEEMERGENTINDUSTRYWHICHORIGINATESINTHEHOMECOUNTRY,THEENTERPRISESHOULDMAKETHEMOSTOFTHERELATIVELYLOOSECONDITIONINTHEDOMESTICMARKETTOOBTAINTHE

18、INDUSTRIALDEVELOPMENTANDGROWSTRONGUNCEASINGLY；ATTHESAMETIME,ITALSOSHOULDFOCUSESONTHEEVOLUTIONOFTHEINDUSTRIALMATURITYDEGREEANDTHECHANGEINTHERELATEDWORLDMARKETASTHEWORLDWIDEBASEDENTREPRENEURSINSIGHTISENHANCED，THEMATURITYDEGREENEEDEDBYTHEINTERNATIONALIZATIONMANAGEMENTWILLBELOWERCOMPARINGWITHTHEEARLIERP

19、ERIODTHIRD，COMPLEXMARKETSEGMENTINGINTHEMORECOMPLEXSEGMENTATIONMARKET，THESAMEORSIMILARDEMANDISLOWERTHECOMPLEXMARKETSEGMENTINGMAYCAUSERISKS，WHICHMAYFUNCTIONSEQUALLYASTHEINSUFFICIENTDEMANDFORPRODUCTSBYTHEWORLDMARKETTHECOMPLEXSEGMENTATIONMARKETPOSSIBLYCOMESFROMVARIOUSCOUNTRIESTHATHAVEDIFFERENTDEMANDSFOR

20、THEPRODUCTSANDTHEDIFFERENTMARKETINGMETHODSAMONGVARIOUSDOMESTICMARKETSTOTHOSEENTERPRISESWHICHHAVETHEPLANTOUSETHEECONOMYOFSCALETOPARTICIPATEININTERNATIONALIZATIONMANAGEMENT，THEECONOMYOFSCALEEFFECTCAUSEDBYTHECOMPLEXSEGMENTATIONMARKETCANTBEUSEDFULLYINTHEPRODUCTION,THEMARKETINGANDTHEPURCHASEASPECTTHELITT

21、LEDIFFERENCESOFTHEDEMANDFORPRODUCTSBYTHEWORLDWIDEMARKETMAYBRINGTHECONFIDENCETOTHEENTERPRISESTOPARTICIPATEININTERNATIONALIZATIONMANAGEMENTIFTHESITUATIONISNOTSO,THEENTERPRISESHOULDPONDERINPRODUCTIONASPECT,WHETHERITHASABILITYTODEVELOPTHELOWCOSTPRODUCTIONTRANSITIONSYSTEMANDGAINTHECOMPETITIONADVANTAGESCA

22、USEDBYTHAT；INMARKETINGASPECT，WHETHERTHEPROPRIETARYMARKETINGMETHODSADOPTEDBYTHEENTERPRISE，WHICHAREESTABLISHEDTHROUGHHUGEFIXEDINVESTMENT，POSSESSTHEGREATERCOMPATIBILITYTOTHEMARKET，ANDENABLEZEROCOSTORLOWCOSTTOBEAPPLIEDREPEATEDLYINOTHERMARKETSWITHTHESEMARKETINGMETHODS；INTHEPURCHASEASPECT,WHETHERTHEENTERP

23、RISEISPROVIDEDWITHFORMIDABLENEGOTIATIONABILITYWITHREGARDTOTHEDIFFERENTPRODUCTSPRODUCEDWITHNONDIFFERENCERAWMATERIALSORSPAREPARTSTHEMASSIVEPURCHASINGVOLUMEOFRAWMATERIALSANDSPAREPARTSISRELATIVELYMODERATECOMPARINGWITHTHEUPSTREAMSUPPLIERSINDUSTRIALSCALE,WHICHHASTHECRUCIALFUNCTIONTOTHEENTERPRISESCOSTADVAN

24、TAGEBROUGHTBYTHEECONOMYOFSCALEINPURCHASETOTHESEENTERPRISESWHOPREPAREFORADOPTINGLOCALIZATIONTOSEPARATEMANAGEMENTINTHEIROWNDOMESTICMARKET，THECOMPETITIONINFACTISCARRYINGONINMANYDOMESTICMARKETSSEPARATELYCONSIDERINGCARRYINGOUTTHEINTERNATIONALIZATIONMANAGEMENT,THEENTERPRISESHOULDPAYATTENTIONTOOWNSTRENGTHW

25、HETHERITPOSSESSESENOUGHRESOURCESTOGUARANTEETHISOPERATION；WHETHERITHASTHEENOUGHABILITYTOOVERCOMEINCREASINGOVERHEADEXPENSESBROUGHTBYTHESEPARATEMANAGEMENT，ANDWHETHERITCANOVERCOMETHESYSTEMBARRIERSANDTHELIMITSINVARIOUSDOMESTICMARKETS2211IEAVAILABLEINDUSTRIALNATIONALCOMPARATIVEADVANTAGESPOSSESSINGCOMPARAT

26、IVEADVANTAGESISTHEPOWERFULSUPPORTTOCARRYOUTTHEINTERNATIONALIZATIONMANAGEMENTTHECOMPARATIVEADVANTAGESORIGINATEFROMFIRST,FACTORCOSTTHECOMPARATIVEADVANTAGESMAYORIGINATEFROMTHESUFFICIENTNATURALRESOURCE,THEINEXPENSIVERAWMATERIAL,THELOWPAIDLABORFORCE,THEEXERCISABLETECHNOLOGYANDTHERELATIVELYLOWCOSTRESOURCE

27、S，ANDSOONSECOND，FACTORQUALITYTHECOMPARATIVEADVANTAGESALSOMAYORIGINATEFROMTHEHIGHQUALITYLAWMATERIAL，THEHIGHLYGRADEDLABORFORCE，THEHIGHEFFICIENTPRODUCTIONTECHNOLOGYANDSOONFOREXAMPLE，ITMONOPOLIZESTHESPECIALRAWMATERIALTHEABOVEFACTORSHAVEDECIDED山EINDUSTRIALNATIONALCOMPARATIVEADVANTAGESTHOSECOUNTRIESPOSSES

28、SINGTHEINDUSTRIALNATIONALCOMPARATIVEADVANTAGESWILLBETHEPRODUCINGAREA,ANDEXPORTTHESEPRODUCTSTOOTHERCOUNTRIESTHEENTERPRISEUSINGTHEINDUSTRIALNATIONALCOMPARATIVEADVANTAGESMAYSTRENGTHENITSCOMPETITIVEPOWERINTHEINTERNATIONALIZATIONMANAGEMENTTHEENTERPRISESWHOSEINDUSTRIESDONTHAVETHENATIONALCOMPARATIVEADVANTA

29、GESTOPARTICIPATEINTHISINDUSTRIALINTERNATIONALIZATIONMANAGEMENTNEEDMOREPOWERFULABILITYTOINTEGRATETHEGLOBALRESOURCESTHEENTERPRISESNEEDTODEALWITHITSBUSINESSACTIVITIESAROUNDTHEWORLD；ITSHOULDARRANGEEVERYPARTOFITSSUPPLYINGCHAININTHEAREAWHICHHASTHEMOSTCOMPARATIVEADVANTAGETOMAXIMIZETHEVALUECHAINSINCREMENTEF

30、FECTTOADOPTTHEINTERNATIONALIZATIONMANAGEMENTSTRATEGY,THEENTERPRISESHOULDANALYZETHEINDUSTRIALNATIONALCOMPARATIVEADVANTAGESFULLY,ANDTHENMAKETHEDECISIONABOUTWHERETOMANUFACTUREANDSELLITSGOODSITALSOSHOULDPOSSESSTHEABILITYTOOVERCOMETHEINCREASEDDIRECTCOSTDUETOARRANGINGTHEPRODUCTIONOPERATIONINTHEGLOBALSCALE

31、,FOREXAMPLE，INCREASEDCARTAGE，STORAGEEXPENSEANDOVERHEADCHARGEANDSOON23THEABILITYOFCULTIVATINGCOMPETITIVEADVANTAGETHESUCCESSOFANENTERPRISEISBASEDONITSCOMPETITIVEADVANTAGETHEUNIQUEPATENTSBELONGINGTOTHEENTERPRISEINCLUDETHEBRANDNAME，THEPATENTANDTHETECHNICALKNOWHOW,THEHIGHEFFICIENCYSRETAILINGNETWORKANDTHE

32、ORGANIZATIONMEASURESANDSOON；THOSEHAVEDECIDEDTHECOMPARATIVEADVANTAGESOFSPECIFICENTERPRISETHECOMPETITIVEADVANTAGESKEYLIESINTHEDIFFERENCE；ITORIGINATESINALLPOSSIBILITIESOFREDUCINGTHECOSTANDTHEEXISTINGORTHELATENTOPPORTUNITYTOCREATEADISTINCTIVESTYLEFIRST，THECOMPARATIVEADVANTAGEPOSSESSINGTHECOMPARATIVEADVA

33、NTAGEISANORIGINOFOBTAININGTHELOWCOSTCOMPETITIVEADVANTAGESECOND,THEECONOMYOFSCALEOFTHEPRODUCTION,THEMARKETINGANDTHEPURCHASEPRODUCTIONWHETHERTHEENTERPRISEHASEFFICIENTECONOMYOFPRODUCTIONSCALEOVERSTEPPINGTHEDOMESTICMARKETSCALEMARKETINGWHETHERDOESTHEUNIQUEMARKETINGSYSTEMPOSSESSTHECHARACTERISTICOFTHEPUBLI

34、CGOODNAMELY，THEEFFICIENTMARKETINGSYSTEMESTABLISHEDTHROUGHTHEEXPENSIVEFIXEDINVESTMENTMAYTHELOWCOSTEVENZEROCOSTAPPLYINOTHERDOMESTICMARKET，SUCHASTHECHAINLIKEMARKETINGOF“MACDONALD”PURCHASETHENEGOTIATELEVELDONTREDUCEBECAUSEOFTHEQUANTITYPURCHASED,ANDTHEENTERPRISESTILLOBTAINSTHEECONOMYOFSCALEINTHEPURCHASEA

35、SPECTTHIRD,PROPRIETARYEXPERIENCETOACCELERATECOSTSTUDYINGIFTHEENTERPRISECALLADOPTTHETECHNOLOGYWHICHHASTHISCHARACTERISTICTHATTHEAPPROPRIATIONEXPERIENCEABLEREDUCETHECOSTOBVIOUSLY，DUETOCONCENTRICITYPRODUCTION，THENTHEINTERNATIONALIZATIONMANAGEMENTOFENTERPRISEMAYOBTAINTHECOSTADVANTAGEWHICHISBROUGHTBYTHEAC

36、CUMULATIONOUTPUTRISINGEVENIFTHEENTERPRISEIMPLEMENTSTHEGLOBALSEPARATEMANAGEMENT,ITCANALSOOBTAINTHECOSTADVANTAGEBECAUSEOFSHARINGTHEEXPERIENCESINEACHDOMESTICMARKETFOURTH，PROPRIETARYTECHNOLOGYTHEMONOPOLYNATUREOFPROPRIETARYTECHNOLOGYCAUSESTHEENTERPRISETOBECOMETHELEADINGINDUSTRYTHEENTERPRISEOBTAINSTHEINTE

37、RNATIONALPRESTIGEANDCREDIBILITYWHICHINRETURNHASESTABLISHEDITSELFTHECOMPETITIVEADVANTAGEBECAUSETHELEADINGTECHNICALENTERPRISEPOSSESSESTHESUPERIORITYWHICHENTERSTHEPROFESSIONQUITEEARLYINMANYASPECTSOFOBTAININGTHECOMPETITIVEADVANTAGE,ITESTABLISHESTHEFOUNDATIONFORTHEENTERPRISEOBTAININGTHEINTERNATIONALIZATI

38、ONMANAGEMENTTHESUCCESSHOWEVER，THEENTERPRISESOFTHELATEDEVELOPMENTNATIONALSOOUGHTTOREALIZETHEPRODUCTIONBECOMESPOSSIBLETOTHELATEDEVELOPMENTNATIONALONGWITHTHEINDUSTRIALDEVELOPMENTANDTHETECHNICALSEEPAGEFOLLOWINGTHEINDUSTRIALMATURESTAGEARRIVING,THEINDUSTRYPRESENTSTHECHARACTERISTICSOFSTANDARDIZATIONANDTHEP

39、RICECOMPETITIONTHEENTERPRISESOFTHELATEDEVELOPMENTNATIONUTILIZETHELATEDEVELOPMENTADVANTAGEINTHEINDUSTRYANDTHECOSTADVANTAGEWHICHISBROUGHTTHECOMPARATIVEADVANTAGE,ITWASSTILLHOPEFULTOOBTAINTHEINDUSTRIALASCENDANCYINTHEINTERNATIONALIZATIONMANAGEMENTFIFTH，WELLKNOWNBRANDITCANOBTAINTHECOMPETITIVEADVANTAGEBECA

40、USETHEGOODMANAGEMENTESTABLISHESTHEEXCELLENTENTERPRISEIMAGEANDTHEWIDESPREADWELLKNOWNBRANDTHECOMPETITIVEADVANTAGEOFTENISFORMBYTHECOMBINATIONOFABOVEFACTORSTHECOMPARATIVEADVANTAGEISANORIGINFORMTHECOMPETITIVEADVANTAGE；MOREOVER，THECOMPETITIVEADVANTAGEMAYOVERCOMEPARTIALCOMPARATIVEDISADVANTAGEACERTAINEXTENT

41、ITAFFECTSTHEDECISIONMAKINGTHATRESOURCESARECONCENTRATEDINWHATACTIVITYANDUSINGWHATTECHNOLOGYWHENTHEENTERPRISEGATHERSTHERAWMATERIAL，THELABORFORCEANDTHETECHNOLOGYINTOTHEPRODUCTFORCOMINGINTOTHEMARKETTOSELLANDRETAILALONGTHEPRODUCTVALUECHAINTHEENTERPRISEENGAGINGINTHEINTERNATIONALIZATIONMANAGEMENTMAYUTILIZE

42、ASORTOFTHECOMPETITIVEADVANTAGEINGLOBALMARKET，ALSOMAYUTILIZETHEVARIOUSCOMPETITIVEADVANTAGEINTHEDIFFERENTDOMESTICMARKETTHEENTERPRISESHOULDCULTIVATETHEABILITYTODEVELOPCOMPETITIVEADVANTAGECONTINUALLYBASEDONOWNSTRENGTHANDCHARACTERISTIC3MARKETSTRATEGYCHOICEOFENTERPRISEINTERNATIONALIZATIONMANAGEMENTTHEENTE

43、RPRISEHADTHEENOUGHSTRENGTHANDTHECONFIDENCETOPARTICIPATEINTERNATIONALIZATIONMANAGEMENT，ANDTHENITWILLBEFACINGMANYKINDSOFSTRATEGICCHOICESANENTERPRISEMUSTFIRSTMAKETHEMOSTBASICMARKETINGSTRATEGYCHOICEABOUTINTERNATIONALIZATIONMANAGEMENTTHESEPOSSIBLECHOICESINCLUDE31WIDESPREADCOMPETITIONINGLOBALMARKETTHISSTR

44、ATEGYSMARKETOBJECTIVESARELETALLPRODUCTSOFTHEINDUSTRYTOPARTICIPATEINCOMPETITIONINTHEWORLDWIDESCALEITUSUALLYRELIESONTHEFORMIDABLEENTERPRISEPRESTIGE，THECREDITSTANDING，THEBRANDPOPULARITYORTHEWHOLELOWCOSTTOREALIZETHISNEEDSTHATENTERPRISEHASLARGENUMBERSOFRESOURCEANDOBTAINSTHECONTINUOUSSUCCESSFORALONGTIME32

45、UNIFORMPRODUCEMARKETTHISSTRATEGYSMARKETOBJECTIVESARELETTHESOLEPRODUCTOFTHEINDUSTRYTOPARTICIPATEINCOMPETITIONINTHEWORLDWIDESCALEITISTHEPRODUCTSPECIALIZATIONSTRATEGYISEXTENDEDININTERNATIONALIZATIONMANAGEMENTTHISSTRATEGYGATHERSSAMECHARACTERISTICSSEGMENTATIONMARKETOFVARIOUSDOMESTICMARKETSINTHEWORLDWIDES

46、CALE，ANDRELIESONTHESPECIALIZATIONANDTHESCALEADVANTAGETOOBTAINSUCCESSTHEENTERPRISE，WHOIMPLEMENTSTHISSTRATEGY，EITHERCHOOSESTHEUNIQUESEGMENTATIONMARKETTHATMARKETCOMPETITIONWEAKRELATIVELY,ORISPROVIDEDWITHFORMIDABLETECHNICALADVANTAGEINTHESINGLEPRODUCEMARKET33UNIFORMDOMESTICMARKETTHISSTRATEGYSMARKETOBJECT

47、IVESARELETALLPRODUCTSOFTHEINDUSTRYTOPARTICIPATEINCOMPETITIONINTHESOLEOVERSEASMARKETITISTHEMARKETSPECIALIZATIONSTRATEGYISEXTENDEDININTERNATIONALIZATIONMANAGEMENTBYRIGHTOFSATISFYINGTHESPECIALDEMANDOFDOMESTICMARKETTHISSTRATEGYUSUALLYISIMPLEMENTEDINTHEDOMESTICMARKETEXISTINGHUGEDIFFERENCE；ITALSOISAPPLIED

48、INTHESEMARKETSWHICHARELIMITEDBYTHETRADEPROTECTIONISMFOREXAMPLE，THEDEVELOPMENTOFREGIONALECONOMYPOSSIBLYCAUSESTHEMARKETOBJECTIVESWHICHTHEENTERPRISETHEREINTOPARTICIPATESINTHEINTERNATIONALIZATIONMANAGEMENTTOBELIMITEDINLOCALSCOPE34SOLEPRODUCT，SOLEDOMESTICMARKETTHISSTRATEGYSMARKETOBJECTIVESARELETSOLEPRODU

49、CTOFTHEINDUSTRYTOPARTICIPATEINCOMPETITIONINTHESOLEOVERSEASMARKETTHISSTRATEGYUSUALLYISAPPLIEDINTHESEDOMESTICMARKETSWHICHLIMITOREXCLUDETHEINTERNATIONALIZATIONCOMPETITIONTHEENTERPRISEOFTENRELIESONMEGAMARKETINGMETHODSOFTHEINTERNATIONALIZATIONMANAGEMENTTOOBTAINTHERIGHTOFMANAGEMENTINTHESEPARTICULARMARKETSTHERELATIONALBETWEENTHEENTERPRISEANDHOSTCOUNTRYGOVERNMENTISESPECIALLYIMPORTANT4CONCLUSIONTHEENTERPRISESHALLMAINTAINTHERATIONALPONDERTOFACETHEINTERNATIONALIZATIONMANAGEMENTFLOODTI