精选优质文档-倾情为你奉上高 娟摘要:电子商务零售业对人们生活的影响越来越大,物流配送是最终完成销售活动和实现顾客满意的关键一步。首先介绍了电子商务物流配送的五种模式,然后基于物流理论发展第三阶段的特点以及物流管理与市场营销管理的关系提出电子商务零售业物流配送模式选择的两个原则:即服务战略原则、与营销目标相匹配原则。 关键词:电子商务零售业;物流配送;模式选择 中图分类号:F724.6文献标识码:A Abstract: Retail E-commerce has greatly influenced consumers life. However logistics distribution plays an important role in the retail and customer satisfaction. In this paper five logistics distribution modes are introduced firstly. Then based on the characteristics of the t
