剑桥商务英语BEC中级口语讲义.DOC

1、51099 在线学习网 收集整理 ()剑桥商务英语 BEC 中级口语讲义最牛英语口语培训模式：躺在家里练口语，全程外教一对一，三个月畅谈无阻！太平洋英语，免费体验全部外教一对一课程：http:/、Why take BEC exams? strong growthrigorous quality controlwide suitabilitywide business contextvalue for study and business careerinternational recognition for work and study、What is International Busine

2、ss English? 什么是国际商务英语？国际商务英语，指的是人们从事国际商务活动中所使用的具有行业特征的英语，这些行业包括：国际贸易、国际金融、国际会计、国际运输、国际商法、保险、银行、经济、营销、物流、企业管理、商业服务等。51099 在线学习网 收集整理 ()由此看来，商务英语不是一种独立的语言，它仍然是英语，是在国际商务背景下使用的英语。、How to learn International Business English? 怎样学习国际商务英语？掌握一定的商务英语词汇、短语和句型。(1) 词汇方面commercial e.g. The TV show was interrupte

3、d by too many commercials.prospecte.g. He called on some prospects but failed to make a sale.makee.g. These products are of Chinese make.The factory manufactured five makes of tractors. (2) 短语方面soft selling hard sellingSome sales people adopt a direct hard sell approach, while others use a more indi

4、rect soft sell approach. 51099 在线学习网 收集整理 ()have a bad yearThe corporation is having a bad year and it will probably be necessary to dismiss a few office staff. break into/penetrate the marketThere is chance that well manage to break into the UK market (3) 句型方面I am writing to you concerning You cant

5、 miss it. I cant agree more. It may have slipped your mind, but You can always reach me at the number We would very much appreciate it if you could I noted with interest your advertisement for Yes, thats true, but on the other hand Thats exactly what I think. Maybe, but dont you think? You are wante

6、d on the phone. As requested, we enclose for your attention (4) 旧词“新义“honoure.g, All credit cards honoured here. The bank honoured this cheque.51099 在线学习网 收集整理 ()covere.g. I have got myself covered against fire. royaltye.g. Besides copyright, the writer got a 10 percent royalty on sales. The technol

7、ogy transfer fee shall be paid in royalties. (5) 同义词、近义词、相似词的辨析。1) chairman, president, CEO, Managing Director, General Manager.2) dealer, merchant, trader, businessman, distributor. 3) deputy, vice-, associate, assistant. 4) discharge, unload, land5) discount, reduction, rebate, allowance. * 熟悉世界贸易

8、组织。* 熟悉国际商务英语有关行业的基本术语及其内涵意义。* 学习国际商务常识，略知相关专业知识。* 密切了解国际商务最新动态。、BEC2 Content51099 在线学习网 收集整理 ()BEC2 考试主要是考学生的语言能力，包括听、说、读、写四个方面。试卷所设计的语言文字基本山都与商务有关。另外，还考学生的英语语法、结构等内容。BEC2 考试分笔试和口试两大部分。笔试包括阅读、写作和听力。Preliminary VantageAdvancedReading1 hr 30 mins 1 hr1 hrWriting45 mins1 hr 10 minsListening40 mins40 m

9、ins40 mins51099 在线学习网 收集整理 ()Speaking( 2 candidates)12 mins 14 mins 16 mins 、BEC2 Grades* one overall grade * each skill counts for 25% * candidates also receive profile of performance* Preliminary: two pass grades* Vantage and Advance: three pass grades、Introduction to BP Preparation Resource* voca

10、bulary * textbook Pass Cambridge VantageTeamwork, Entertaining a client, Brand power, New premises, Health and safety, Business travel, Marketing disasters, 51099 在线学习网 收集整理 ()Going global 是 BV 常考的商务专题。下面以 Brand power 举例说明：1 掌握商务词汇短语E.g. to buy/develop/launch/sell/test/own/stretch/damage a brandE.g.

11、 brand image/leader/loyalty/name/power/stretching2 掌握相关商务知识E.g. Explain why you brought one of the products. strong sense of brand loyalty reasonable price good after-sales service reliability of the product good and consistent quality user-friendly design good value for money in style 51099 在线学习网 收

12、集整理 ()3 掌握相关背景知识Tesco, J Sainsbury, AsdaWorking in English* mock exam papers: 9 sets、Register for BV、Business ResearchAnswering business studies question Business Studies is a skills based subject which tests students ability to use their knowledge. There are four basic skills: Level One Description

13、/IdentificationLevel Two ExplanationLevel Three AnalysisLevel Four EvaluationTo gain the highest grades, candidates must show evidence of the higher skills 51099 在线学习网 收集整理 ()Key types of questions Responses should:Identify/state/describe. make a pointExplain/outline make a point and develop itDiscu

14、ss present two sides of the debateExamine/assess/analyse. make a point and develop fully with some question of itCritically assess/to what extent explain both sides and evaluateHow to answer questionsExample question: What determines the price of a product? Example answer: The price of a product is

15、influenced by the costs. 1 This is because firms have to charge a price which is 51099 在线学习网 收集整理 ()greater than costs to make a profit. 2 However in the short run a firm may sell a product at a loss. This may be to gain market share or because the product is still at the introduction phase and has

16、high research and launch costs. 3 Overall it depends on whether we are considering a short or long term pricing policy. Firms may be willing to make a loss in the short run. It will also depend on the objectives of the firm. Some public sector organisations, e.g. may simply try to cover costs.Exampl

17、e Question: Should firms train their employees?Answer:By training their employees firms may be able to increase their profits BECAUSE trained staff are likely to be more productive and make les mistakes. Employees might also be more motivated BECAUSE they might be able to undertake more interesting work and BECAUSE managers are showing that they value their staff (which can satisfy their esteem needs). HOWEVER training costs money and is