第十二章 自我感念与生活方式 C C HAPTER HAPTER 12 12 SELF- SELF- CONCEPT CONCEPT AND AND LIFESTYLE LIFESTYLEConsumer Behavior In The News Consumer Behavior In The News Whats your fruit-specific Whats your fruit-specific LIFESTYLE LIFESTYLE? ? Thats what several international researchers Thats what several international researchers wanted to know about Japanese consumers! wanted to know about Japanese consumers! Among their findings Among their findings A large fruit-specific lifestyle segment called A large f