Conceptual Metaphor Preview Metaphor has been seen as the use of one expression to refer to a different concept in a way which is still regarded as meaningful and metaphor has most prototypically been associated with poetic and literary usage.However, much work in cognitive science has demonstrated that metaphor is a basic pattern in the way the human mind works.Brief history of metaphorConceptual metaphorPragmatic viewInteraction theoryComparison theoryAristotleRichard BlackSearleLakoff Johnson