Business Integration Model2003 AndersenConsulting 2Linking the globe with real-time applications that maximize customer desires with reduced cost structures through optimized software with operations executed by both internal people and external alliance partners. Gregory J. OwensFormer Global Managing PartnerSupply Chain PracticeMarch 4, 1999A Holistic Perspective:Supply Chain Management2003 AndersenConsulting 3The SCM pitfalls we have learned to date. Benefits from sharing sales forecasts and