营销组合策略分析正文 第一篇：营销组合策略分析摘 要近几年越来越多的家电企业进入市场，采用什么样的产品组合策略成为每家家电企业需要面对的问题，在家电行业的竞争日趋激烈的背景下，家电企业应采用怎样的营销组合策略又成为新的研究课题。本文将对国产大中型企业美的集团的营销组合策略，即产品策略、价格策略、促销策略、分销策略进行分析。关键词：美的营销组合策略ABSTRACTIn recent years more and more electrical appliances enterprise to enter the market, adopt what kind of product portfolio strategy become each household enterprises need to face the problem of household electrical appliance industry the increasingly fierce competition under the background of the house
