1、SAATCHI projecting and directing the larger military movements and operations of a campaignGeneralship or the art of conducting a campaign; artifice or finesse generallySAATCHI purposeful procedureDefinitions: TacticsSAATCHI the latter belonging only to the mechanical movement of bodies set in motio
2、n by the formerWhats the difference?SAATCHI & SAATCHIADVERTISINGShang chang ru zhan changMarketing as WarfareSAATCHI & SAATCHIADVERTISINGThe 36 StrategiesNot a new idea in ChinaSAATCHI & SAATCHIADVERTISINGBing Fa:Sun TzuTei Wang GungWu TzuSun Bin(And a couple of hundred others)Not a new idea in Chin
3、aSAATCHI & SAATCHIADVERTISINGl Know when to fight, and when not tol Obtain the wholehearted support of your troopsl Be prepared to seize favourable opportunitiesl Free yourself from interference by superiorsl When the time is right, act decisively and swiftlySun Tzu: Five Essential Components of Vic
4、torySome Chinese Ideas on StrategySAATCHI & SAATCHIADVERTISINGl The highest form of victory is to conquer by strategyl The opportunity for victory is provided by the enemyl Basic elements combine into unique strategiesl Keep plans as dark as night, move like a thunderboltl Attack when (& where) the enemy is least preparedSun Tzu:Some Chinese Ideas on StrategySAATCHI & SAATCHIADVERTISINGKnow yourself, Know your enemy.100 battles, 100 victoriesSun Tzu:Some Chinese Ideas on Strategy
