1、At the ExhibitionWords and Expressions return advance research limitation on display represent the latest product design negotiation international trade fair domestic trade fair booth interpreter strategy attendee favorable stand location high-traffic standholder plan of stands display area banner p
2、ost-fair long-term effect distinguish at the first glance behave properlyWarming up Questions to answer 1. Is attending trade fairs important for companies? 2. Are there any advantages of attending shows just as a visitor? 3. What kind of pre-show advertising is the most effective? (why?) 4. Is it i
3、mportant for the booth staff to speak local languages? (why/why not?) 5. Where do you think are the best stand locations when attending a fair?6. What do you think are the key elements for an effective attend at a trade fair? 7. Will you be attracted by the stands layout only when visiting a trade f
4、air? (why/why not) 8. Which one is more important to the layout of a stand. The design of the staffs behavior? (why/why not) 9. Do you think it necessary to provide gifts to the views at trade fairs? (why/why not)Situational dialogues Dialogue1 On the first day of East China Electronics Exhibition,
5、Leon, a clerk from ,marketing department, is making a demonstration on the on of their new products within range of your Choice. Leon: Good afternoon, ladies and gentleman. Welcome to the booth of G look at whole system, please. T he new product incorporates multiple tasks: manual button, remote con
6、trol and timer automatic control. Tracy: My name is Tracy Darland. Im an engineer. Could you specify the function of the remote controller and the timer? Leon: The remote controller and control multiple drapery individually or simultaneously or in different rooms, which serves as the unique design o
7、f our Your Choice Range. Within 24 hours. Now, please try our new product. Tracy: Could I have a set of catalogues of all your products? Leon: Yes, of course. Could you leave me your business card, please? Tracy: OK. Id also like it have a price list of your products range. Leon: Sorry, madam. Our q
8、uotations vary according to the quantity of the order. So it all depends on how many goods you will order.Dialogue2On the second day of the Exhibition, more visitors call upon the booth of G&M. Jimmy, one of the visitors, comes to Leon. Jimmy: Hello, my name is Jimmy. Heres my card. Im a building pr
9、oject contractor. Yesterday, I took part in your demo and found myself particularly interested in your drapery system, Your Choice Range. Leon: Thanks. Heres my business cad and some of the catalogues of our products. Jimmy: Thank you. Im now in charge of a construction project of a five-star hotel
10、in Singapore. The Unique design of your remote control and the advanced technology of your product are just the light fit for the 40 deluxe rooms being built there. Leon: Good. Our drapery system is patented for its unique designthe remote controller can be used on draperies in different rooms. Jimm
11、y: I sincerely hope to establish a good business relationship with you and Id like it have a further discussion with you. Leon: Me too.Practice 1 Practice 1As to Dialogue 1, theres a Question & Answer session. At the Q&A session, some visitors ask a lot of questions, such as “How many years of warra
12、nty does your new product ensure? Can you specify your advanced technology for your unique design? Are you fully committed to the 3rd quarter this year?” please work in pairs to give as many questions as you can. Then choose two members to be the chairpersons of the Q&A session and the others of you
13、r group work as visitors questioning the chairpersons. Practice 2At a monthly sales meeting, Irene, Production Manager of a textile company suggested that they should go to the International Textile Exposition to be held in Tokyo, because the exposition would be an ideal place to present their new products. only two regional sales managers agreed to the idea and the other four though that the exposition was not worthwhile to attend, because the estimated cost of RMB ￥200,000meant a large sum for a medium -sized enterprise. What de you decide to go or not? Why?
