1、工作计划WorkPlan1.1货源New Products 全程跟进生产、货运、检验检疫环节,确保金装在 6月 10号、超级金装(第 2柜) 6月 15日前到广东仓库;Throughout the follow-up production, transportation, inspection and quarantine areas, to ensure that Gold in June 10, Super Gold (2 counters) June 15 to Guangdong warehouse; 1、 IDP项目 在 5月份完成产品的包装设计、完成审批手续,确保产品于 6月份进入
2、中国;IDP project in May to complete the product packaging design, completion of the vetting procedures to ensure that products entering China in June;2、酸奶、冰激凌项目 5月份完成产品的设计、审批手续,确保产品于 5月份进入中国市场;yogurt, ice cream project in May to complete the design, approval procedures, to ensure that products enterin
3、g the Chinese market in May; 一、与总部的工作衔接ONE、 Work connection with the Headquarters1.2新产品New Products 5月底前完成设计、货源等的筹备工作,并完成选址工作,计划 6月底前在广州开在中国的第一家 “ 100% New Zealand” 新西兰健康食品专卖店;Before the end of May to complete the design, supply and other preparatory work, and complete site work, plans 6 in Guangzho
4、u before the end of the first in China, “100% New Zealand“ New Zealand health food stores; 1.4专卖店项目Store items 全面完成 13大区域的市场布局工作,加大各部门人员考核力度,实行周、月排名制度,奖优惩劣,不断提高团队工作效率, 5月底前确保 80%以上的区域完成客户招商工作!Fully completed the layout of 13 major regional markets and increase the intensity of the department staff a
5、ssessment, the implementation of weekly, monthly ranking system rewards the superior and inferior punishment, and continuously improve the efficiency of the team, 5 more than 80% before the end of the area to ensure complete customer investment work! 确保在 5月底前完成代理商区域的分销商布局,为保证效果,在重点区域实行 “ 百城千店 ” 飓风行动
6、!以点带面,强势出击,占据市场主动权!Ensure to finish before agents in the end of may. The distributor cloth regional Bureau, to ensure the effect, in key region “hundred cities 10 thousand Shop “hurricane action! Point to an area, a strong attack, occupies Market initiative! 1.1区域代理商布局The regional agent layout 二、市场规
7、划布局Second、 market planning and layout 41.2分销网络布局Distribution networklayout p3.1样 板市 场 Model market 1、每个区域认真分析,通过 “ 百城千店 ” 活动打造样板市场,带动全区域市场 ,有关样板市场的建设情况,公司全称跟进考核,全国排名,责任到省区负责人each area careful analysis, through “hundred cities 10 thousand shop“ activities make model market, driving regional market, t
8、he present situation of the construction of relevant model market, the company full follow-up evaluation, the national ranking, responsibility to provinces chief. 2、样板市场的上报工作,由综管部在 5月底之前汇总, 5月份开始跟踪考核。the model market report by ensemble management department, in summary, by the end of May 5. Beginnin
9、g in tracking assessment p3.2薄弱区域 Weak area 攻坚薄弱区域是 “ 通过样板市场拉动,以点带面 ” 策略的最终目标,可以采用 “ 中 心开花 ” 的方式操作,坚决消灭空白市场!Storming fortifications weak area is “through the model market pull, point to an area“ strategy, can use the ultimate goal “Center of flowering“ way operation, resolutely destroy blank market
10、三 .样板市场及攻坚薄弱区域Three. Model market and crucial weak area 5.3启动第二批次飓风行动start the second batchhurricane action 5.2样板活动区Sample area 5.1区域第一批样板店Regional first model shop 每个区域在 5月 20日前把第一批样板店落实好,在 21号每个区域必须开展第一批店的飓风行动! (不开展活动区域否决大区经理绩效工资) Each area on May 20 days before the first implementation model shop
11、 in 21, each region must carry out the first store hurricane action! (dont develop activity area veto RSM performance-based pay) 总结第一批次活动,每个区域选拔 1个样板区域,作为样板模式全省推广;Summarize the first activity, each area selection 1 sample area as a template pattern, the promotion; 筛选出活动效果较差区域,省区经理自费到样板区域学习 12周,合格后回本
12、省区重新启动。Screened activity effect is poorer regions, provinces manager to example at ones own expenses study 1 2 weeks area, after passing the provinces to restart. 时间进度 5月 21日始,开始批次推进、全国推进 “ 百城千店 ” 飓风行动!On May 21, schedule, began to batch propulsion, beginning of “hundred cities 10 thousands stores n
13、ationwide hurricane action! 四 .“ 百城千店 ” 飓风行动Four. “hundred cities 10 thousand shop“ hurricane action 4.1实习生 贮备internsreserve 1、上海总部招聘应届大学生,建立人才储备库制度;the Shanghai headquarters recruiting fresh university student, establishes the talent pool system 1、加强分公司区域培训会的培训频次strengthen regional training trainin
14、g frequency branch 五 .人员储备和培训5. Researchers reserves and training 4.2培训部training “ 百城千店 ” 飓风小组的搭建,应届大学生的招聘和储备;早教机构的活动合作谈判与签约;临促队伍的储备培训。“Hundred cities 10 thousand shop“ hurricane team building, fresh college students recruitment and reserves; The activities of the development agency negotiating and
15、signing cooperation; The teams reserve training promoting 4.3各省区飓风团队provinces and regions hurricane team 六、基础数据报表管理Six, basic data report management 1、日零售数据管理,上报总部,总部每天统一汇总评比;Japanese retail data management and reporting headquarters, headquarters; every unified collect comparison 2、 “飓风行动 ”周报表管理,各分
16、公司每周一上报活动计划和上周活动总结,总部汇总统一评比;“hurricane action“ weeks statements Monday, each branch management report activity plan and last week activity summarized, consolidated unification appraisal; headquarters 3、销售业绩周报表管理,综管部负责统计评比下发。sales management, ensemble tube weekly statements issued by statistical comp
17、arison is responsible 工作总结Working summary 3 5 月份3 5 months 1.1规划产品 planning products 1、 IDP 2款 (idps paragraph 2 )2、酸奶 4款 ( yogurt 4 )3、冰激凌 2款 ( paragraph 2, ice cream )1.2推进进度Promote progress IDP5月份完成产品规划、审批,争取 7月上旬产品上市;Completed in May in the product planning, examination and approval, strive for
18、the July a products listed; 酸奶 ( yogurt )5月份完成产品规划、审批, 6月份上市;Completed in May in the product planning, examination and approval, June listed; 100% New Zealand 新西兰健康食品专卖店New Zealand (100% of New Zealand health food stores 5月份规划产品及注册设计等, 6月份筹备在中国开第一家店,在 2011年度计划完成 5家专卖店的布局。5 months planning products a
19、nd registered design, preparation in China in June, open first store in 2011 annual plan completed five store layout. 一 .产品规划进展ONE. Product planning progress 2.1部门调整2.1 department adjustments 增设综管部,强化总部服务职能,负责市场推广、公司日常管理、行政等职能;the additional ensemble management department, aggrandizement headquarter
20、s service functions, responsible for marketing, the company daily management and administrative functions; 设网络推广部,负责公司的网络推广,并且对于公司的形象标准化设计方面予以支持。a network department, responsible for the companys network promotion for the image of the company, and to support the standard design aspects. 设置新产品销售部,负责
21、IDP、酸奶项目的运营set up the new product sales, responsible for idps, yogurt project operation 2.2筹备部门2.2preparatory department ( 1)筹备专卖店运营中心,负责专卖店项目的启动和运营preparation stores operation center, responsible for store the start of the project and operation 二 .上海公司运营架构second. Shanghai company operation architecture