精选优质文档-倾情为你奉上【摘要】本文主要针对大连地区平面媒体手机广告发布情况从厂商和消费者两个角度进行论述，并分析了手机的广告发布与淡旺季的关系。其中根据已有的品牌在市场的知名度不同，广告的投放量多少与消费者的感知度存在不一致的情况。在正文中探究了上述现象的原因和结论。【Abstract】This paper aims at explaining the validity of advertisements for mobile phones on the print media from following perspectives: manufacturers and consumers. Concerning various manufacturers share different levels of fame, the amouts of ads and the brand cognitions are not always at the same level. We tried to figure out the reasons and conclusio
