精选优质文档-倾情为你奉上跨组织视角下的营销渠道治理：制度环境的影响跨组织视角下的营销渠道治理：制度环境的影响 AbstractResearches on marketing channels constitute an important part of marketing research.With the change of the competitive situations in the markets and the development of the marketing theories，the focus of the marketing channels research changed from emphasizing on efficiency and benefits to power and conflicts，and then to relationship and alliance as well as networking.Most of the previous marketing channel studies ha
