精选优质文档-倾情为你奉上 摘要:英语广告在词汇、句法和修辞方面有其独特的特点。英语广告在词汇上大量使用形容词,创造新词,运用外来词来吸引消费者;在句法上常使用简单句、祈使句、疑问句和一般现在时来加强说服力;在修辞上则常采用明喻、暗喻、双关、拟人、押韵等手段。掌握了这些特点对于掌握英语广告的设计与创作,增强英语广告的促销作用具有重要意义。关键词:英语广告; 词汇; 句法; 修辞 Character istics of Vocabulary, Sentence Structure and Rhetor ic in English Advertisement Abstract: English advertising has its own characteristics in lexicon, syntax and rhetoric . In lexicon, it often uses abundance of adjectives, coined words and foreign words to attract consumers. In synta
