精选优质文档-倾情为你奉上波士顿矩阵是一种规划企业产品组合的方法，它指导企业的产品品种及其结构适应市场需求的变化，同时，将企业有限的资源有效地分配到合理的产品结构中去，从而保证企业的收益，这种方法是企业在激烈竞争中取胜的关键。The Boston Matrix is a planning enterprise product combination method, which guides the enterprises product variety and structure to adapt to changes in market demand, at the same time, the limited resources of enterprise effectively assigned to a reasonable product structure, so as to ensure the profit of the enterprise, this method is the enterprise in the fierce competitio
