精选优质文档-倾情为你奉上医药代表常用英文销售术语POA :Plan of Action 行动计划DA :Detailing AID宣传单页POP :Point of Promoting促销焦点广告BATS :Brand Awareness Tools 品牌提示物SWOT :Strengths,Weaknesses,Opportunities,Threats 优势、弱势、机 会、威胁CSM :Core Selling Message核心促销语句PDCA :Plan,Do,Check,Action计划,执行,检查,行动循环PR :Public Relation公共关系VIP :Very Important Person重要人物,贵宾OLS :Opinion Leaders 学术带头人ADR :Adverse Drug Reaction药品不良反应CT :Clinical Trial临床试验OGP :Outcone Guarantee Program 药品临床效果再验证试验GMP : Good Manufacture Practice好的药品生产规