精选优质文档-倾情为你奉上小家电市场营销现状及营销策略探讨内 容 摘 要近几年来,随着国内大家电市场趋于饱和,市场上表现出来的供求矛盾日显突出.而在小家电领域,尽管各种媒介宣称小家电市场迅速,利润空间巨大,发展前景诱人,但实际上小家电的利润空间不断下降,到了价格战一触即发的临界状况.本文针对小家电面临的一些问题,进而提出改变旧有的市场观念及管理模式,从而营造一种有利于小家电企业发展的创新营销模式.关 键 词小家电市场;营销现状;营销策略;探讨ABSTRACTIn recent years, tend towards saturation with large electrical home appliancesmarket domestic, market supply and demand that show contradiction show outstanding day. In the fields of small electrical home appliances, though various kinds of media declar
