Marketing PlanAuthors: Authors:Prof. Keegan, Prof. Malcolm Prof. Keegan, Prof. MalcolmPresenters: M. Azadi Presenters: M. Azadi M. Tabatabaei M. TabatabaeiChapter 8http:/商 商 业 业 市 市 场计 场计 划 划PPT PPT 模板 模板Objectivesn n Marketing planning Marketing planningn n Tactical and Strategic Marketing Plans Tactical and Strategic Marketing Plansn n Marketing planning process Marketing planning processn n Marketing audits Marketing auditsn n Corporate Planning Corporate Planningn n Assumptions Assumptionsn
