Developing a Sustainable Economic Model for Public TelevisionMay 29, 2003CONFIDENTIAL来源： http:/ ； http:/麦肯锡公共电视运营模式( 英文版)PROJECT ASPIRATIONS AND KEY QUESTIONSIdentify and drive major changes that will put public television on a more sound economic footing and ensure its future successHow severe and long lasting are the financial pressures on the system?How should we launch these initiatives and effect lasting change?Which performance improvement opportunities offer the most promise?1麦肯锡公共电视运营模式(
