精选优质文档-倾情为你奉上第12课 市场竞争Soft Drink Wars: the Next Battle软饮料战：下一次战争一、（Excerpts）（摘录）The reformulation of Coke has given the feuding cola giants a chance to go at each other again.可口可乐的重新配方为长期不和的可乐巨头提供了一个新开战的机会。But Coca-Cola and PepsiCo are spoiling for yet another fight, and this time theyre picking on the little guys: non-cola makers like Seven-Up and Dr Pepper.By Monci Jo Williams但是可口可乐和百事可乐一心想进行另一场战斗，这一次它们选中了小企业：“七喜”和“佩拍博士”。In the U.S.soft drink industry, where 1% of the
