硯&W叶a体育赛事商业化运营的研究摘要：通过分析体育赛事进行商业化运营的具体方式、程序以及国际体育赛事商业化运作的成功经验,探讨促进我国体育赛事商业化运作的策略与途径，为今后我国体育赛事商业化运营提供参考，推动中国体育赛事产业的发展。关键词：体育赛事；商业化；运作；赞助ResearchonCommercialOperationofSportsEventsAbstract:ThoughanalyzingthespecificmethodsofcommercialoperationonsportseventsandlearningthesuccessfulexperienceofinternationalsportseventsincommercialoperationtoexplorestrategyandapproachwhichcanpromotecommercialoperationofsportseventsinChina.Itcanprovidereferenceforoursportseventscommercialoperationinthefutur
